One Travel

---- East West Marketing Corp.

Who are we ?

Founded in July 1996, we are the FIRST

connecting U.S. and China tourism business.

An excellent tourism industry player with 18

years experience.

Offices located in Beijing, Shanghai,

Guangzhou, Chengdu, Taiwan and Los Angeles

Established an extensive network with

industry partners both in China and overseas.

A communication bridge connecting east and

west.

What we do

Provide the creative marketing support for oversea

organization to achieve their international marketing

objectives in China.

A full representative service for oversea tourism

organization.

An outer professional brain with localized background

to help oversea partners develop China outbound

tourism market.

EWM

Client

PR&Media

Travel Trade

GOV

Served clients

China Market

Visa: ten-year visa policy

Flight: direct flight between China and U.S.

Shopping: Consumption patterns

China Tourist Arrivals to the United States

2011 1,150,000

20121,470,000

20131,800,000

2018

+4,000,000

10-year Visa Policy

It starts from November 12th, 2014

U.S. is the only country who issues 10-year visa for Chinese in the top 10 abroad travel destinations

The visa application fee keeps the same

10-year Visa Policy

Longer

Easier

Cheaper

Flights

242 flights/week

Departure from China: Beijing, Shanghai, Guangzhou, Chengdu and Wuhan

U.S destination: Seattle, Los Angeles, San Francisco, Chicago, Dallas, Houston, NYC, Washington DC

Airline: Air China, China Southern, China Eastern, Hainan United Airline, American Airline, Hawaii Airways

Tier 2 cities: Hangzhou, Wuhan will launch its first direct flight to US in 2015

Flights

More FlightsMore Volume

Shopping

$5,400

Shopping Pattern

Before• Purchase from Chinese owned shop• Shopping list includes Souvenirs,

Confectionary, Tobacco• Purchase with cash• Price is the main consideration

Now• Almost all US packages include the

experience of shopping in outlets or local shopping center

• Luxury goods, US local fashion brands, electronics and cosmetics

• Credit card• Quality and fashion sense is more important

Top shopping list for Chinese

• U.S. brand, such as Coach, Nike,

Lewi’s

• Luxury brand, such as Louis Vuitton,

Hermes, Burberry

• Health products, such as Vitamin,

fish oil

• Electronic products, such as iPhone,

iPad, camera

• NBA products

• Souvenir

New Tourism Law & Quality control

New Tourism Law Impact on groups (Valid from October 1st, 2013)

The first 3 month after October 1st, 2013

To flight against minus profit group, shopping at outlets & mall is not allowed and under strictly implement

From the fourth month till now

Travel agency signs an agreement with visitors to clarify the shopping destination ahead of departure and make sure there is no cash commission return plan with the shop. Shopping at outlets & mall are reopened.

New Tourism Law & Quality control

Quality control

The National Tourism Administration of China (CNTA) is exerting quality control on overseas service suppliers for China’s outbound travelers with the implementation of the “Qualification and Evaluation Criteria for the China Outbound Tourism Quality Service Certification” scheme (QSC) that requires overseas suppliers to undergo QSC certification.

This certification is based on a strict evaluation system with criteria that covers service capabilities, operational integrity, the availability of Chinese-language service and other facilitating services. Suppliers to be evaluated include overseas travel companies, hotels, retailers, attractions and eateries. So far, 121 suppliers in 20 countries and regions have received QSC certification.

The number of Chinese outbound tourists exceeded 100 million trips in 2014 and has been continually increasing in recent years. The introduction of the QSC certification will help outbound travelers identify quality products offered by overseas suppliers and add greater customer safeguards, while enable Chinese tour operators to identify quality overseas providers as service suppliers.

Thank you !