One-Stop Service Community Economic Developers in

Practice

New Hampshire Commercial Investment Board of

Realtors Quarterly Meeting

June 10, 2011

Changing Roles

• ED is in flux, roles are being redefined

• Old methods are no longer effective

• Community and business priorities have changed

• In NH, each community is going to handle ED differently

• Look for training & professional alliance

Strategic Research• Strategic Plans,

Master Plans• Target Industries

– Composite materials– SMHT manufacturing– Back office– Retail & hospitality

• Development Districts

• Recent or future activity

• Leads & prospects Rochester Harley DavidsonGranite Ridge Development District

Show Me the Numbers

• Give information freely – “What Would Google Do?”

• Be Honest! • Community Profile• Retail Analysis• Competitive Analysis• Response to RFI’s or

Criteria Lists• Online proposal system

– Fastest accurate response possible

Granite State College Relocation & ExpansionBrady Sullivan Technology Park

Sample RFI Info

Terrific source of community data: GIS, utilities, traffic counts, future developments, approval process, etc.

Sample RFI InfoRFI RESPONSE• Location Data

– Aerial view– Tax map– Accurate size, survey data– Ownership data– Tax assessment data

• Visibility• Zoning• Sign height restrictions• Utility capacity: water,

sewer, electricity, digital• Listing agent, price

• Traffic data– Traffic counts on all roads:

highway & local– Distance to Interstate– Signalization into site

• Population counts– 5 mile radius– Daytime population

• Complete demographics package– Per capita income – Median household income

• Extras we provided:– Complete Retail Analysis– Turnpike construction data

including schedule for completion

– Developer’s Handbook

Permits & Approvals• What permits are

needed? – Coordination – Facilitation

• How long does each take? – Timelines

• When does it “go public”?

• What are the “hot spots”?

• Who are the “hot heads”?

Developer’s HandbookMaps Out the Process

Is My Community Sexy?

• Marketing pieces, PR

• Neighborhoods & Corridors

• Events, activities• Competitiveness • Maintenance Issues• Accessibility • Rochester

Downtown Open House

Rochester Main Street Downtown Sidewalk SalesCalendar of Events atwww.rochestermainstreet.org

Downshifting – Who Really Pays?

• Competitiveness between communities

• Uncertainty in business environment

• Local incentives can make a difference– CDBG– Sign & Façade Grants– Small Business Loans– NH Revitalization Zones– Tax Increment

Financing – Development Districts

Downtown Open House &Owner’s Incentives Breakfast

June 4, 2011

Case-Study: BR&E

• Techniweave 1983• GSBP move 1999 • Albany Engineered

Composites 2007• Expansion 2008• Expansion 2009• Relocation of HQ

2010• Expansion 2011• Expansion 2012

What Did Rochester Do?

• Visit, ask questions• Learn about the

industry• Identify their potential• Keep visiting (regular

contact)• Bring visitors (ie. Mayor,

CM)• Be responsive• Appreciate their

contributions• Make expansion easy• Deliver results

Headquarters Relocation

• Heart of the Company

• Growth Potential of the Division

• Personal Attention by Top Executives

• Center of International Action in Aerospace Composites Industry!

• Some back office functions still in NY (for now)

CEO Joe Morone & Governor Lynch Announcement October 15, 2010

Manufacturing Expansion

• Relocate “legacy” from MA• Research & Development• 112 Airport Dr 131k sf

200+ employees

• 216 Airport Dr 192k sf *HQ + employees (300+/-)

• TBD construction in 2012• Operational 2013

+ employees (200+/-)

• Employees after intense growth phase – 700+

• Related developments

Why Rochester?

• Workforce• Training &

Educational Facilities• Research Partners• Regional Amenities• Proximity to Air Travel• Cost of Living,

Housing• Friendly Business

Environment• Welcoming Host

Community

Time to Deliver Again• Support relationships at

State of NH– Training Programs, Grants– Community College

support– University support

• Council will visit in Summer– Tax Increment Financing

District– NH Revitalization Zone– Foreign Trade Zone– Expansion of

Infrastructure: road, water, sewer

• Ongoing relationship building

• Open lines of communication

Contact Info & Many Thanks

Karen Pollard, CEcD, EDP karen.pollard@rochesternh.netEconomic Development Manager, City of Rochester

www.ThinkRochester.biz

@RochesterEDC