One step ahead a presentation
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Transcript of One step ahead a presentation
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Strength
Flexibility of Curriculum
Diversified course modules
Degree from a reputed college
Less Costly
Education for all
Earn While you learn
Weakness
Constantly Changing Technology
Huge initial investment required for setup
High level of motivation among students required
Tech savvy Professors and Tutors difficult to be found
Inability to respond to the queries immediately
Opportunity
• Huge market segment of working professionals and students
• Can capture wider market due to easiness in access.
• Partnering with reputed universities and colleges bringing in brand loyalty
• Interaction with practicing professional and MoU’s can be signed for placements.
Threat
• Competitive Market
• Traditional method of teaching can be a hindrance
• User Friendly interface must for motivation of student and can cost higher
• Negative perception among recruiters
• Entry barriers such as Intellectual property rights, patents, copyright etc.
SWOT ANALYSIS
SWOT ANALYSIS
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Target market
People Target Audience
ProductTargeted Product
As per age group the target people for distant learning courses come from the age group of 21-25 years followed by 26-30 years
Based on education Qualification Graduates are the major target, followed by Senior Higher Secondary Students.
Preferred Management courses such as MBA, BBA
On the basis of mode of teaching
• Centre based teaching for Unemployed or Employed (Part time)
• Online based teaching for Employed (Full Time)
For estimating the target market it has been classified on the basis of 5 P’s mainly People, Product, Place, Price and Promotion
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Target Market
Colleges Industry
Chosen as study
centres
Used for Assessment of students
Industrial Interaction
Universities
Tie-ups
PLACE
Reputed Universities
AICTE or UGC
approved Courses
Guest Lectures Feel of Classroom study
Placement MoU’s
Practical Training
Choosing the best placehas been classified intothree different itemsnamely UniversityCollege and Industry.
Tie ups with reputeduniversity will bring inmore no. of enrolmentsand colleges can beused as study centre's
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Target Market
Price
Promotion
Must lay emphasis on cost cutting Distance learning courses are cheaper than traditional
courses and can be afforded easily by middle incomegroup
Since players are already present in the market thecost of courses have to be competitive and attractiveand should not be a burden on their pockets
Scholarship schemes can be given for top achievers
Promotion through social media or online marketing Discount offering or referral scheme Seminar delivery within colleges Relationship Building After sales servicing brings in loyalty Effective Teaching Flue model can be used
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Key Findings
70% people are fromage group of 21-30years
Out of the highestqualificationpossessed 59%possess a graduationdegree
33% of peopleenrolling are fromsenior highersecondary
To be grabbed
Approximately 40%people opt forgraduation as distantlearning course outof which 13% opt forcommerce and 10%for arts
PG courses are takenup by 58% of people.The managementcourses are taken upby 53% people out ofthose opting for PGcourses
Around 69% peopleprefer to have adistant learningfrom a reputedgovernmentuniversity
56% people prefercentre as mode oflearning, these aremajorly fromunemployed sector.Almost 64% peoplewho are notemployed currentlyprefer centre basedmode.
60% of peoplecame to knowabout distantlearning fromfriends whichstates lessemphasis onmarketing are laid.
For consultation67% peopleconsult studycentres followedby 53% gatheringinformation fromuniversity and 53%from their friendsand family
The top 3considerationwhile deciding thecourse areDuration of CourseReputation ofUniversity andAcademic support.
After grabbing theinformation fromstudy centresaround 45% of thedecisions areeffected by Friendsand Family whilemedia contributesonly 4%
Audience BaseNeed
AssessmentPreference
Data Collection
Decision Making
Decision Influencers
Expansion of source
Preference kept in mind
Product as per need
Most Attractive Target Segment?
• Students who have just completed their seniorsecondary education can be tapped as manypeople do not get enough marks to enroll in togood colleges.
• Working professionals who seek advancement intheir career opt for distant learning education
• Age group of 21-30 is the most feasible target ofmarket.
• MBA’s are in demand and is one of the mostattractive course in the PG stream. If placementscan be provided it will be a cherry on the cake.
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How Can we reach the Target?
Online Marketing
Relationship Building
Mobile Marketing
Physical Study Centre
On the go learning
Mobile Quiz app
Online advertisements
Social Networking
Emails
SMS
Good user interface
Attractive website
Personal Assessment
Source of Information
Feel like Classroom
Ease in referrals
Resolving Grievances
Support services
Free Seminars
Campaigns
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Key messages company should focus on
Pre Sales
Efficiency and cost base improvements
Assessing the target marketAssociation with reputed universities Media Advertising Industrial Tie ups Effectiveness of Courses Flexible timings and Availability of centre’s
Post SalesSales
24*7 support services Free Seminars Information of achievements of Alumni Advertising Flexible and Latest CurriculumMotivate
Networking with professionals Growth and Career driven Job Opportunities Guidance and Mentorship Feedback reportReward for higher achievers
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Challenges that can be faced by ABC
Competitorpower
Buyerpower
Challenge ofnew entry
Challenge of substitution
Challenges for
ABC
{Competitor Power}
Existing market benefit
Highly competitive price and discounts
Financially Strong with existing tie-ups with universities
{Challenges of New Entry}
Intellectual property rights and patents
Huge initial cost of investment
Highly competitive market
{Challenges of Substitution}
Threat of substitution to competitors product
Lack of Motivation may lead to dropout
{Buyer Power}
Changing need and preferences of customer
Price bargaining as more people are from middle income group
Lack of Job opportunities
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Suggestions and Recommendations
Suggestion and Recommendation
1. Signing MoU’s withreputed universities
8. Tie ups with companiesfor placement can beadditional advantage andcan pool in more candidates
4. Association with job portals can be effective
2. Motivating the studentsto carry on the coursethrough effective learning.
12. Scholarship for high achievers
6. After Sales supportservice must
3. User friendly interface forease in access for onlinestudents
5. Guest lectures formindustry experts or highlyrated professors
7. Providing industrial trainingor practical experience will addon to managerial and technicaleffectiveness
10. Global Tie-ups for educationwill bring in growth of studentsenrolling for distant education
9. Competitive price with highquality delivery
13. Use of Effective TeachingFlue Model
11. Work and Earn conceptcan be effective