One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
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Transcript of One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
One small step for fundraising, one giant leap for nonprofits
March 19th , 2014:Mass email with Soapbox Mailer for Salesforce
IntroductionsIdealist Consulting strives to advance social responsibility through thoughtful and approachable technical consulting.
• Top-rated on the AppExchange• Over 700 Salesforce implementations• Certified B Corp
PICnet empowers nonprofits to be more efficient and effective through technology
• Soapbox Engage is a suite of online engagement tools integrating with Salesforce
• Soapbox Mailer 5-star rated on the AppExchange
• Certified B Corp
How can you generate more revenueusing mass email without paying an arm and a leg or pulling out your hair in the process?
The Problem
Overpriced mass email
Clunky Salesforce integration
Data bloat
The Answer
Affordable mass email
Hand-in-glove integration with Salesforce
World-class deliverability
Real-time performance metrics in Salesforce
Measure social media ripple effect
True to the Salesforce core
Soapbox Mailer is more than mass email…
…it’s a business intelligence tool to inform action and raise more money at a lower cost
Blue Water Baltimore
Mission: to restore the quality of Baltimore’s rivers, streams and harbor to foster a healthy environment, a strong economy, and thriving
communities.
Blue Water Baltimore
Vincent Vizachero
Nursery Manager & Communications Manager
Vincent Vizachero
Migrated from Common Ground to CauseViewand from MailChimp to Soapbox Mailer
Background
To the Salesforce App!
Three quick mass email tips:
Be concise
Use a single call to action
Evaluate performance and use data to better inform your approach
Q&A
For more information:
Soapbox Mailerwww.soapboxmailer.com
Soapbox Engagewww.soapboxengage.com
Tim [email protected](202) 585-0270