September 2017

one life, one light

History

1. Frustrated with how the industry was using LED technology

2. Each standard A60 saves >50W per hour 1. 10 bulbs operated 4hrs/day – save 300kg of CO2 per year

3. 6 years in development – hundreds of different concepts

1. Customer Problems with Standard LED

1. Light Distribution (quality) is poor compared to incandescent

2. Total Ownership Costs are too high (even though bulbs can be cheap) • Frequent bulb replacement means high maintenance costs

• Efficiency could be improved, especially for commercial (12+ hours/day)

3. Nuisance Factors remain • Dimming performance with legacy equipment is poor (many compatibility problems)

• It is difficult to colour match replacements

2. Blume Solutions

1. Light Distribution (quality) is better than incandescent – 360°

2. Total Ownership Costs of Blume are ultra-competitive • Low maintenance costs as replacements are virtually eliminated

• Efficiency is class-leading, ideal for commercial

3. Nuisance Factors are eliminated • Switch-dimming eliminates dimmer compatibility problems

• Bulb uniqueness enables easy future colour matching

>10X lifetime vs standard LED

>33% more efficient Quick payback for commercial

Affordable subscription

model to reduce capex

A-Lamps GU10 Down-lighters

Lighting as a Service

3.1 Light Distribution: Blume vs Standard LED Standard LED 806 Lumen

9W

Blume 806 Lumen

6W*

Blume No bright spots

Well lit room with even distribution

Standard LED Bright spots on ceiling and wall

Poorly lit room

* Lower power, longer life

3.2 Lowest Ownership Costs: 10X lifetime

9W Electricity

806 lumen (2.6W Light)

6.4W

total heat

3.4W

total heat

Cool Air

806 lumen (2.6W Light)

Input surge protection*

- Industrial Grade

6.4W

total heat

10X lifetime because: Less heat generated

Active air cooling

Robust input protection*

Standard LED Bulbs Blume Bulbs

Input surge protection*

- Minimal or non-existent

6W Electricity

7

1. Turn on the light bulb

2. To dim - toggle the light switch off and on

3. The bulb enters a dimming cycle between

100% and 5% of its original brightness

4. To set the dimming at your desired level,

toggle the light switch off and on again

3.3 Switch Dimming – always compatible

Blume Value Proposition - summary

Annual Costs: Incandescent Standard LED Blume

UK Household* £338 £67 £30

Commercial** £36000 £5750 £3400 Halogen

Incandescent

Standard LED

12

11

10

9

8

7

6

5

4

3

2

1

CFL

£ per year*

Annual C

ost (E

ne

rgy a

nd

Bu

lb R

ep

lace

me

nts

)

1 2 3 4 5 10 50 100

Lifetime (x1,000 hours) * 4 hours/day - 8xA60, 16xGU10, 6xA40

** 14 hours/day – 1000 down-lighters

Most Compelling Value Proposition

Phil Rimmer CTO

Physicist turned serial systems

innovator in the lighting and

power control industries

Adopts a system-level approach

to optimise topology

Clients include Ford, Daimler,

Schneider, Acuity

4. Team

Ian Turner Board Chairman

Highly experienced CEO and

Non-Exec, with award-

winning lighting companies

Extensive industry contacts

Gerry Conlon CEO

Insightful leader with Tier-1

lighting industry, IoT &

strategic partnering expertise

Prior start-up successes in

professional LED illumination,

specialty chemicals and

business software

Lifetime sales >£100M

Richard Gilbert Design Director

Founder of The Agency of

Design. Clients include

Hewlett-Packard, eBay and

Nespresso

He has presented on

Circular Design on BBC’s

Newsnight

Dave Wyatt CFO

Former Operations & Finance

leader at GE Lighting EMEA, a

$500M operation

Responsible for manufacturing,

logistics, inventory, technology

costs and investment.

5. Go To Market Strategy (strategic partnering)

Brand & Profile Build – “the 100K hour light company”

Develop high-end, authentic and environmentally-conscious image using social media & PR

- Featured on Sky News (bulb that lasts a lifetime), Techtalk, ABC, Sunday Times, others

- Nominated One of Best New Products, RWM 2017 (Renewables and Waste Management)

- Kickstarter to leverage social media support – can use for both B2B and B2C

B2B Channels – launch and build

Lighting designers and fixture manufacturers – A-Lamp as bulb or light engine

Retail & hospitality installers – Weblight, Mitie, Challenger, CDS (lighting as a service)

Passive house builders, housing associations, solar PV wholesalers, air-conditioned homes

B2B Partnering Opportunities: GU10 down-lighters need 3L/min airflow for reliable operation. In

buildings with high ceilings, high temperatures or restricted airflow, installers use expensive

commercial downlights. Blume GU10 reduces energy & installation/replacement costs

Note: UK multi-occupancy new-build must use airtight downlights – perfect timing for Blume

11

Ready to Launch!

12

• Blume GU10 operate reliably with airtight fire-hoods. Competitors require airflow of 3L/min, increasing space heating costs

• Insulation can be placed over Blume GU10, radically improving a building’s energy rating, saving ~10% in annual HVAC costs

• Increase property value through improved building energy rating

High heating costs

Low heating costs

Standard LED & Halogen*

No Firehood and

partial Insulation

Blume GU10

Firehood and

full insulation

Appendix 1. GU10: increase property value

*25% of building heating/cooling energy is lost through air leakage