One Direction: This is us - Brasil Columbia... · One Direction: This is us - Brasil Release Date:...
Transcript of One Direction: This is us - Brasil Columbia... · One Direction: This is us - Brasil Release Date:...
Sony Pictures EntertainmentPre-Planning Worksheet
One Direction: This is us - BrasilRelease Date: September, 6th
Synopsis:
Marketing
Fans F 13-18Positioning:
Cast:
Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson
Media BudgetSupport - Week 2Support - Week 3
Planning 1
3
Flight Dates:
ONE DIRECTION: THIS IS US is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London's famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be One Direction.
Sony Pictures EntertainmentPre-Planning Worksheet
One Direction: This is us - BrasilRelease Date: September, 6th
Fans F 13-18
Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson
Theatrical Demos:Primary:
Creative Dates
ONE DIRECTION: THIS IS US is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London's famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be One Direction.
RELEASE DATES
Branding CampaignObjective:Media Tactic:
Recommended Sites:GoogleFacebookHunt MobileCaprichoGlossContigo!MTVLetras.musCifraclubBlog Radioactive UnicornsHot WordsBlog Depois dos QuinzeBlog Lully de VerdadeBlog Niina SecretsIngresso.com
Showtimes CampaignObjective:Media Tactic:
Recommended Sites:Ingresso.com
Rich Media
Sony Pictures EntertainmentPre-Planning Worksheet
One Direction: This is us - BrasilRelease Date: September, 6th
Fans F 13-18
Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson
Fans F 13-18
ONE DIRECTION: THIS IS US is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London's famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be One Direction.
RELEASE DATES
Placements:30%Search, 30% Display Network, 5%Mobile search, 5% Mobile Display and 30% Video AdSocial AdMobile AdsArroba bannerSuper bannerVideo LayerSuer banner +SquareBackground + Top MusicBackground + Top MusicPublieditorial + TweetInText Video Wide Publieditorial + Tweet Publieditorial + Tweet Publieditorial + TweetRoadblock Ticket Site
Prompt intent to see film
Recommended Sites: Placements:Ticket site with Roadblock
Sony Pictures EntertainmentPre-Planning Worksheet
One Direction: This is us - BrasilRelease Date: September, 6th
Fans F 13-18
Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson
Offline HighlightsTVNA
Prime Time Shows:NA
Total TV GRPs:
MPAA Rating:
Tracking Begins
2 Upfront Commitments:
Site
4 Background Research
Special Events / HolidaysBrazil
04/19/2013
ONE DIRECTION: THIS IS US is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London's famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be One Direction.
Sony Pictures EntertainmentPre-Planning Worksheet
One Direction: This is us - BrasilRelease Date: September, 6th
Fans F 13-18
Offline HighlightsOOH
Newspaper
N/A
Upfront Commitments:
Amount Site Amount
Background Research
Special Events / HolidaysBrazil Other Countries
04/19/2013 N/A
ONE DIRECTION: THIS IS US is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and
One Direction: This is us - BrasilONLINE MEDIA PLAN_v1
TARGET: Fans F 13-18 NET COSTRELEASE DATE: 6/9/2013 NET MEDIA RECOMMENDATION: R$143,318.27FLIGHT DATES: 08/26 - 09/08 COMMISSION R$0.00
Overall Coverage 13.50% ADSERVING FEES R$840.00Total Unique user target 12,235,969 TOTAL ONLINE GROSS COST: R$144,158.27
on-line banners R$0.00Dólar GUARANTEED IMPRESSIONS: 36,707,906 MEDIA BUDGET R$145,000.00
AVERAGE NET CPM: $3.90 GRAN TOTAL R$144,998.27SITES PLACEMENT/TARGET Internet Internet Portal Total Portal Total Ad Frequency Period % of target % of target GUARANTEEDGUARANTEED RUN Pan regional NET
Country Total Country Total Unique Users by user Days Coverage / Period Coverage / Period IMPRESSIONS CLICKS DATES NET CPM NET COST
Unique Users Target Users monthly monthly by portal channel by Country Users
Brazil - 09/06/2013
Total ### 367,625 ###
Branding Campaign ### 152,125 R$54,868.61
90,634,568 22,376,666 45.65%
5,000,000 25,000 R$5,000.00F fãs 13-18/ parents 35-44 ROS 63,719,000 21,983,055 3 7 32.49% 5,000,000 25,000 08/26 - 09/01 R$0.20 R$5,000.00Hunt Mobile 3,000,000 15,000 R$3,840.00Mobile Ads ROS 20,230,000 4,046,000 4 7 79.44% 3,000,000 15,000 08/26 - 09/01 R$0.26 R$3,840.00Capricho 177,499 R$5,040.97Arroba banner Moda 2,954,000 1,355,886 3 7 18.70% 177,499 08/26 - 09/01 R$28.40 R$5,040.97Gloss 210,000 R$4,956.00
Super banner ROS 853,000 335,229 3 7 89.49% 210,000 08/26 - 09/01 R$23.60 R$4,956.00Contigo 140,000 R$2,013.20Video Layer ROS 3,316,000 1,233,552 3 7 16.21% 140,000 08/26 - 09/01 R$14.38 R$2,013.20MTV 249,998 R$3,749.97
Super banner ROS 4,738,000 1,899,938 3 7 18.80% 249,998 08/26 - 09/01 R$15.00 R$3,749.97Letras.mus 417,712 R$4,493.99Background One Direction page
23,092,000 8,936,604 3 4 16.21%132,000
08/29 - 09/01Diária R$1,922.58
Top Music - 642x100 Top 10 Home 285,712 R$9.00 R$2,571.41Cifraclub 478,609 R$4,571.48Background One Direction page+10 artistas similares
5,554,000 2,149,398 3 4 16.21%44,000
08/29 - 09/01Diária R$660.00
Top Music - 642x100 Top 10 Home 434,609 R$9.00 R$3,911.48Blog Radioactive Unicorns 60,000 R$2,880.00
1 Blubieditorial + 1 tweet Blog + Twitter 108,000 35,532 3 1 100.00% 60,000 08/28/2013 R$2,880.00Hot Words 300,000 100,000 R$5,000.00
InText Video Wide ROS 43,743,000 26,245,800 3 7 1.63% 300,000 100,000 08/26 - 09/01 R$0.05 R$5,000.00Blog Depois dos Quinze 130,000 R$6,048.00
1 Blubieditorial + 1 tweet Blog + Twitter 580,000 189,080 3 1 100.00% 130,000 08/30/2013 R$6,048.00
Google 2,425,000 12,125 R$7,275.00
70,505,000 23,125,640 3 7 4.91% 2,425,000 12,125 08/26 - 09/01 R$0.60 R$7,275.00
Adserver 140,000 R$3.00 R$420.00
Release Week ### 97,500 R$29,585.86
90,634,568 22,376,666 66.97%
5,000,000 25,000 R$5,000.00F fãs 13-18/ parents 35-44 ROS 63,719,000 21,983,055 3 4 56.86% 5,000,000 25,000 09/02 - 09/05 R$0.20 R$5,000.00
Google 1,500,000 7,500 R$4,500.00
70,505,000 23,125,640 3 4 5.32% 1,500,000 7,500 09/02 - 09/05 R$0.60 R$4,500.00
Hunt Mobile 3,000,000 15,000 R$3,840.00Mobile Ads ROS 20,230,000 4,046,000 6 4 92.68% 3,000,000 15,000 09/02 - 09/05 R$0.26 R$3,840.00
Capricho 101,428 R$2,880.56Arroba banner Moda 2,954,000 1,355,886 3 4 18.70% 101,428 09/02 - 09/05 R$28.40 R$2,880.56
Gloss 120,000 R$2,832.00
Super banner ROS 853,000 335,229 3 4 89.49% 120,000 09/02 - 09/05 R$23.60 R$2,832.00
Contigo 80,000 R$1,150.40
Video Layer ROS 3,316,000 1,233,552 3 4 16.21% 80,000 09/02 - 09/05 R$14.38 R$1,150.40
MTV 142,860 R$2,142.90Super banner ROS 4,738,000 1,899,938 3 4 18.80% 142,860 09/02 - 09/05 R$15.00 R$2,142.90Blog Lully de Verdade 3,350 R$1,140.00
1 Blubieditorial + 1 tweet Blog + Twitter 63,000 16,695 3 1 100.00% 3,350 03/09/13 R$1,140.00Blog Niina Secrets 66,000 R$3,600.001 Blubieditorial + 1 tweet Blog + Twitter 263,000 80,478 3 1 100.00% 66,000 06/09/13 R$3,600.00Hot Words 300,000 50,000 R$2,500.00
InText Video Wide ROS 43,743,000 26,245,800 3 4 2.86% 300,000 50,000 09/02 - 09/05 R$0.05 R$2,500.00Adserver 80,000 R$3.00 R$240.00
Release Day 4,835,164 58,000 R$29,017.98
90,634,568 22,376,666 27.56%
2,000,000 20,000 R$4,000.00F fãs 13-18/ parents 35-44 ROS 63,719,000 21,983,055 3 1 90.98% 2,000,000 20,000 06/09/2013 R$0.20 R$4,000.00
Google 1,600,000 8,000 R$4,800.00
70,505,000 23,125,640 3 1 22.69% 1,600,000 8,000 06/09/2013 R$0.60 R$4,800.00
Hunt Mobile 500,000 5,000 R$1,280.00Mobile Ads ROS 20,230,000 4,046,000 4 1 92.68% 500,000 5,000 06/09/2013 R$0.26 R$1,280.00Capricho 25,360 R$720.22
Arroba banner Moda 2,954,000 1,355,886 3 1 18.70% 25,360 06/09/2013 R$28.40 R$720.22Gloss 30,000 R$708.00
Super banner ROS 853,000 335,229 3 1 89.49% 30,000 06/09/2013 R$23.60 R$708.00Contigo 20,000 R$287.60
Video Layer ROS 3,316,000 1,233,552 3 1 16.21% 20,000 06/09/2013 R$14.38 R$287.60MTV 135,712 R$4,585.68
Super banner ROS 4,738,000 1,899,938 3 1 18.80%
35,71206/09/2013
R$15.00 R$535.68Splash Home + Channels 100,000 Diária R$4,050.00Letras.mus 104,432 R$1,123.53
Background One Direction page 23,092,000 8,936,604 3 1 3.69%
33,00008/29 - 09/01
Diária R$480.65Top Music - 642x100 Top 10 Home 71,432 R$9.00 R$642.89Cifraclub 119,660 R$1,142.94
Background One Direction page+10 artistas similares 5,554,000 2,149,398 3 1 5.12%
11,00006/09/2013
Diária R$165.00Top Music - 642x100 Top 10 Home 108,660 R$9.00 R$977.94Hot Words 200,000 25,000 R$1,250.00
InText Video Wide ROS 43,743,000 26,245,800 3 1 7.62% 200,000 25,000 06/09/2013 R$0.05 R$1,250.00Ingresso.com 100,000 R$9,120.00
Roadblock ROS 1,621,329 554,495 4 1 100.00% 100,000 06/09/2013 R$60.80 R$9,120.00Adserver 20,000 R$3.00 R$60.00
Release Weekend 8,970,286 60,000 R$30,685.83
90,634,568 22,376,666 30.99%
4,000,000 20,000 R$4,000.00F fãs 13-18/ parents 35-44 ROS 63,719,000 21,983,055 3 2 90.98% 4,000,000 20,000 09/07 - 09/08 R$0.20 R$4,000.00
Google 2,000,000 10,000 R$6,000.00
70,505,000 23,125,640 3 2 14.18% 2,000,000 10,000 09/07 - 09/08 R$0.60 R$6,000.00
Hunt Mobile 2,000,000 5,000 R$1,280.00Mobile Ads ROS 20,230,000 15,273,650 3 2 65.47% 2,000,000 5,000 09/07 - 09/08 R$0.26 R$1,280.00
Capricho 50,714 R$1,440.28Arroba banner Moda 2,954,000 2,230,270 3 2 11.37% 50,714 09/07 - 09/08 R$28.40 R$1,440.28
Gloss 60,000 R$1,416.00
Super banner ROS 853,000 335,229 3 2 89.49% 60,000 09/07 - 09/08 R$23.60 R$1,416.00
Contigo 40,000 R$575.20
Video Layer ROS 3,316,000 1,233,552 3 2 16.21% 40,000 09/07 - 09/08 R$14.38 R$575.20
MTV 71,430 R$1,071.45Super banner ROS 4,738,000 1,899,938 3 2 18.80% 71,430 09/07 - 09/08 R$15.00 R$1,071.45
Letras.mus 208,856 R$2,247.32
Background One Direction page 23,092,000 8,936,604 3 2 3.69%
66,00009/07 - 09/08
Diária R$961.62Top Music - 642x100 Top 10 Home 142,856 R$9.00 R$1,285.70
Cifraclub 239,286 R$2,285.57
Background One Direction page+10 artistas similares 5,554,000 2,149,398 3 2 5.12%
22,00008/29 - 09/01
Diária R$330.00Top Music - 642x100 Top 10 Home 217,286 R$9.00 R$1,955.57Hot Words 200,000 25,000 R$1,250.00
InText Video Wide ROS 43,743,000 26,245,800 4 1 5.72% 200,000 25,000 09/07 - 09/08 R$0.05 R$1,250.00Ingresso.com 100,000 R$9,120.00
Roadblock ROS 1,621,329 554,495 4 1 100.00% 100,000 05/17/2013 R$60.80 R$9,120.00Adserver 40,000 R$3.00 R$120.00
Target Users
Search, Ad Network, Mobile and Video Ad
30%Search,30% Ad Network, 10%Mobile and 30% Video Ad
Search, Ad Network, Mobile and Video Ad
30%Search,30% Ad Network, 10%Mobile and 30% Video Ad
Search, Ad Network, Mobile and Video Ad
30%Search,30% Ad Network, 10%Mobile and 30% Video Ad
Search, Ad Network, Mobile and Video Ad
30%Search,30% Ad Network, 10%Mobile and 30% Video Ad
One Direction: This is us - BrasilVersão 1
BUDGET SUMMARY
SITES IMPRESSIONS CLICKS Click R$ Reais
Google - Brazil 7,525,000 37,625 R$0.60 R$3.00
Facebook - Brazil 16,000,000 90,000 R$0.20 R$1.13
Hunt Mobile 8,500,000 40,000 R$0.26 R$1.20
Capricho 355,001 R$28.40
Gloss 420,000 R$23.60
Contigo! 280,000 R$14.38
MTV 600,000 R$19.25
Letras.mus 731,000 R$10.76
Cifraclub 837,555 R$9.55Blog Radioactive Unicorns 60,000 R$48.00
Hot Words 1,000,000 200,000 R$0.05 R$10.00
Blog Depois dos Quinze 130,000 R$46.52
Blog Lully de Verdade 3,350 R$340.30
Blog Niina Secrets 66,000 R$54.55
Ingresso.com 200,000 R$91.20
AdServing Fees 280,000 - R$3.00
TOTAL PLAN in U$ Dollars 36,987,906 367,625 R$0.07 R$3.90
Portals
R$144,158.27
CPM R$ Reais
Virtual Net - REAIS
One Direction: This is us - BrasilVersão 1
BUDGET SUMMARY
NOTES
R$22,575.00
R$18,000.00 Social Ad
R$10,240.00 Mobile Ads
R$10,082.03 Arroba banner
R$9,912.00 Super banner
R$4,026.40 Video Layer
R$11,550.00 Super banner + Square
R$7,864.85 Background + Top Music
R$8,000.00 Background + Top MusicR$2,880.00 Publieditorial + Tweet
R$10,000.00 InText Video Wide
R$6,048.00 Publieditorial + Tweet
R$1,140.00 Publieditorial + Tweet
R$3,600.00 Publieditorial + Tweet
R$18,240.00 Roadblock Ticket site
R$840.00 AD Server / Technology
R$144,158.27
Admotion-Rich media ad serverTotal VirtualNet invoice
R$840.00### R$144,998.27
To pay to Portals R$ Reais
30%Search, 30% Display Network, 5%Mobile search, 5% Mobile Display
and 30% Video Ad
SONY PICTURESOne Direction: This is us
OPENING DAY: September, 06thSITE DEMOGRAPHICS
SiteUnique Users
Brazil - Google
Google 70,505,000 49,1% 50,9%
Brazil - FacebookFacebook 63,719,000 48% 52%
Brazil - Ingresso.comHunt Mobile 20,230,000 49% 51%
Brazil - Ingresso.comCapricho 2,954,000 49% 51%
Brazil - Google
Gloss 853,000 49,1% 50,9%
Brazil - FacebookContigo! 3,316,000 48% 52%
Brazil - Ingresso.comMTV 4,738,000 49% 51%
Brazil - Ingresso.comLetras.mus 23,092,000 49% 51%
Brazil - Google
Cifraclub 5,554,000 49,1% 50,9%
Brazil - FacebookBlog Radioactive Unicorns 108,000 48% 52%
% Male/Female
Brazil - Ingresso.com
Hot Words 43,743,000 49% 51%
Brazil - Ingresso.com
Blog Depois dos Quinze 580,000 49% 51%
Brazil - GoogleBlog Lully de Verdade 63,000 49,1% 50,9%
Brazil - FacebookBlog Niina Secrets 263,000 48% 52%
Brazil - Ingresso.com
Ingresso.com 1,621,329 49% 51%
SONY PICTURESOne Direction: This is us
OPENING DAY: September, 06thSITE DEMOGRAPHICS
Age Range % CompBrazil - Google
49,1% 50,9% F 13-18 33% 23,125,640
Brazil - Facebook48% 52% F 13-18 35% 21,983,055
Brazil - Ingresso.com49% 51% F 13-18 20% 4,046,000
Brazil - Ingresso.com49% 51% F 13-18 46% 1,355,886
Brazil - Google
49,1% 50,9% F 13-18 39% 335,229
Brazil - Facebook48% 52% F 13-18/ Parents 35-44 37% 1,233,552
Brazil - Ingresso.com49% 51% F 13-18 40% 1,899,938
Brazil - Ingresso.com49% 51% F 13-18 39% 8,936,604
Brazil - Google
49,1% 50,9% F 13-18 39% 2,149,398
Brazil - Facebook48% 52% F 13-18 33% 35,532
% Male/Female
Unique Users in Age Range