One click Jeff Bezos and the rise of amazon.com

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One Click Jeff Bezos and the rise of amazon.com RICHARD L. BRANDT Rahul R Abhijith U Sneha Singh Chitta Manoj Manoj Aravind Book review by:

Transcript of One click Jeff Bezos and the rise of amazon.com

Page 1: One click Jeff Bezos and the rise of amazon.com

One Click

Jeff Bezos and the rise of amazon.com

RICHARD L. BRANDT Rahul R Abhijith U Sneha Singh Chitta Manoj Manoj

Aravind

Book review by:

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JEFF BEZOS RICHARD L. BRANDT

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Other Books by Richard L. Brandt

The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin 

Capital Instincts Life As An Entrepreneur, Financier, And Athlete 

The Ups Story: How Brown Delivers 13 Million Promises Every Day

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One click - Highlights Amazon's deceptively simple business model - Make online

shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click.“

Jeff Bezos-CEO and founder, amazon.com-character traits and business strategy that made amazon.com the top online retail store

Rise of Bezos from a computer nerd to a world changing entrepreneur

“One Click”- patented software system, also known as “notorious patent”

Future of amazon.com

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One Click- Contents1. one click is not enough

2. portrait of the entrepreneur as a young man

3. Jeff gets a job

4. Jeff discovers the internet

5. three nerds and an accountant

6. how to build a better bookstore

7. growing plans

8. money to burn through

9. growing up

10. who you calling a bookstore?

11. the crash

12. Bezos bets big on the kindle

13. is amazon killing the bookstore?

14. a cool guy with a funny laugh

15. but what kind of manager is he?

16. head in the clouds

17. step by step, courageously

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Target Audience Inspires those planning for online entrepreneurial debut

ventures. Business – how to grow and capture market share Management students – importance of putting customer first Internet addicts – success story of greatest online retail

store Companies making losses – innovation to sustain in turmoil

periods Online shopping customers

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Perspectives Bezos’s criteria in assessing potential business

Familiar products do better

Larger market is better

Market with smaller number of competitors

Faster inventory

Updated database

Discount opportunities

Faster product delivery

Potential of online retailing

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Amazon’s success techniques Unusual tactics in marketing. Make the business stand-out.

Being responsive and listen to customer. Don’t make excuses, ask for forgiveness when not meeting customer expectations.

Hire the best people always. Qualification and experience are not the only criteria.

Brand name- encompassing mission and vision

Have solid business plan for market penetration and growth

Invest in new untapped market opportunities

“Get big fast” is mandate. Becoming profitable is easy and dumb. Reinvest profit in future business

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Amazon-Influence factors Real success story to inspire budding entrepreneurs Naming as amazon - early in the alphabet, easy to spell, and

represented a mighty river Negative product reviews are allowed Example for sustaining difficult times in business Unprofitable business, yet striving for innovations Jeff Bezos’s philosophy

Obsession with customers Focus on long term Treat each day as day One

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Critiques- Positives The book is a slight 191 pages and short in stature, making it a quick read

The book serves as a fine introduction to the era of the dot com boom.

We not only get a concise history of the company, Brandt also profiles the unusual man behind the curtain, Jeff Bezos. What emerges is an extremely customer driven entrepreneur

Brandt does not shirk from the many controversies Jeff Bezos has found himself in, either.

For general business reading, it's a great case study of how to build a multibillion dollar company.

'Bezos's pledge was to create the world's most customer-centric company‘ and the process is efficiently portrayed in the book

Discusses Jeff’s strengths and questions his weaknesses as a business leader quite extensively

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Critiques- Negatives Too short contents in 190 pages especially to portray Amazon which has

diversified into different domains or one of the most admired personalities of the dot-com era.

Lacks insight. seems like an article or case study

Insufficient information about Jeff’s personal life

No description of current market Amazon is operating in 

Book is based completely on secondary research

Unfinished story, written in 2011- amazon has grown a lot since then.

Not chronologically arranged

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Conclusion Interesting and short description on birth and growth of amazon.com

Good introduction to amazon’s early history

Little personal details about Bezos, despite the title

Little focus on Amazon cloud services and Blue origin

Successful in portraying growth of amazon without going in for technical details

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Thank You