One Billion More Healthy Meals - Mars, Incorporated 201 Mars, Incorporated and its Aliates. All...

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JUNE 2017 One Billion More Healthy Meals 2017 Progress Report

Transcript of One Billion More Healthy Meals - Mars, Incorporated 201 Mars, Incorporated and its Aliates. All...

JUNE 2017

One Billion More Healthy Meals2017 Progress Report

2 © 2017 Mars, Incorporated and its Affiliates. All Rights Reserved.

Mars Food Health & Wellbeing Ambition 2017 Progress Report

Mars Food is dedicated to making everyday meals healthier, easier, more affordable and tastier, and to serve more communities responsibly.

We employ more than 2,000 Associates and have 11 manufacturing sites.

Our 12 brands are available in more than 28 countries, and include some of the world’s best-known names in food, including UNCLE BEN’S®, DOLMIO®, SEEDS OF CHANGE®, MASTERFOODS®, SUZI WAN®, EBLY®, ROYCO®, KAN TONG® and RARIS®.

Mars Food:Better Food Today. A Better World Tomorrow.

3 © 2017 Mars, Incorporated and its Affiliates. All Rights Reserved.

Mars Food Health & Wellbeing Ambition 2017 Progress Report

nutrition information online, and we have signed onto new labeling schemes to help consumers identify healthy foods.

• Given the proven benefits associated with shared mealtimes, our leading brands continue to inspire family cooking and meal sharing around the world through their campaigns.

• And we’re investing more in the health and wellbeing of our Mars Food Associates. Today, all of our canteens offer Associates healthy meals, 84% of our sites offer nutrition education and a kitchen where our teams can cook and eat healthy meals together, and more of our sites are ensuring access to fitness facilities.

In the pages that follow, you’ll find additional details about these efforts and more. I’m thrilled that we are on track to meet our commitments by 2021. As a food company that offers high-quality, great tasting, and convenient products around the world, we believe we have a role to play in leading the industry toward offering healthier mealtime products that meet strict nutrition standards. We know we will encounter challenges along the way, but we are proud to be living our Mars Food Purpose – Better Food Today. A Better World Tomorrow. – and making it easier for people to make healthy meal choices.

Fiona DawsonGlobal President, Mars Food, Drinks, and Multisales

Last year, we announced our Ambition to deliver One Billion More Healthy Meals Shared on Dinner Tables Around the World by 2021. Through this Ambition we will grow our business by providing consumers with healthy, affordable, convenient, and tasty foods that contribute to, and inspire, healthier meals.

We are excited to share the progress we have made over the first year of this journey:

• In 2015, we developed the Mars Food Nutrition Criteria, setting challenging product reformulation targets based on World Health Organization (WHO) nutrition recommendations. Today, two-thirds of our products meet these targets for calories, added sugar, sodium, and fats, and 95% of our portfolio will meet these targets by 2021. To date, we have delivered 59 million more healthy meals and are on track to reach our goal of delivering a total of 1 billion healthy meals by 2021.

• We have updated our Mars Food Nutrition Criteria to include new targets for the addition of whole grains, legumes, and fruits/vegetables to some of our products. By 2021, we aim for 50% of our rice products to include at least one serving of whole grains or legumes per serving; today, 38% of our rice products meet this target – 75% of the way towards our goal. And, 100% of our tomato-based cooking sauces deliver at least one serving of fruits or vegetables per serving, helping consumers increase vegetable consumption in easier ways.

• We’re providing more transparency to our consumers about what’s in the foods they eat and how to fit them into a balanced weekly diet. The bulk of our brands now provide

One Billion More Healthy Meals Shared on Dinner Tables around the World

4 © 2017 Mars, Incorporated and its Affiliates. All Rights Reserved.

Mars Food Health & Wellbeing Ambition 2017 Progress Report

One Billion More Healthy Meals Shared on Dinner Tables Around the World

In 2015, we developed the Mars Food Nutrition Criteria, setting for ourselves challenging product reformulation targets based on WHO nutrition recommendations. Last year, we laid out an ambitious goal – 95% of our products should meet the Mars Food Nutrition Criteria by 2021. By setting a high bar for our business, we aim to deliver 1 Billion More Healthy Meals Shared on Dinner Tables Around the World.

We’re proud to report that today approximately two-thirds of our portfolio now meets these targets for calories, added sugar, sodium, and fats. As of January 2017, we’ve provided an additional 59 million more healthy meals through growth in sales of our healthy products, and we have a plan in place to over-deliver our commitment to provide a total of 1 billion more healthy meals by 2021. Next year alone, we plan to add an additional 200 million meals as a result of new product innovation in the pipeline and planned reformulation of existing products.

Making Our Products Healthier

Updating the Mars Food Nutrition Criteria to include targets for healthy food groups

This year, we updated our Nutrition Criteria to include additional benchmarks for the inclusion of fruits/vegetables, whole grains, and legumes in our products and in the recipe suggestions we provide on packs and online. Using our Nutrition Criteria as our guide, we want to deliver healthier products that provide more of the daily nutrition we all need. We’re also using the Nutrition Criteria to ensure we are embedding a commitment to proper nutrition throughout our business. For example, by 2021 all of our canteens will offer meals compliant with our Nutrition Criteria, in addition to the salad bars already provided. Also, by 2018, we will ensure that our products are not cross-promoted with other products where the meal promoted would deliver more than the daily recommended value of sodium.

Mars Food Nutrition Criteria Daily Reference Values:

Mars Food Targets:

WHO Targets:

Energy 2000 kcal 2000 kcal

Added Sugars 50 g 50 g

Fat 67 g 67 g

Saturated Fat 22 g 22 g

Trans-fatty Acids 2.2 g 2.2 g

Sodium 2000 mg 2000 mg

Whole Grains 48 g n/a

Fruits/Vegetables 400 g n/a

Legumes 40 g n/a

65% of our global portfolio (by sales volume) now meets the Mars Food Nutrition Criteria targets for calories, sodium, added sugar, fat, and saturated fat content.

5 © 2017 Mars, Incorporated and its Affiliates. All Rights Reserved.

Mars Food Health & Wellbeing Ambition 2017 Progress Report

Continuing to reduce sodium in our products

Our 2021 goal is to reduce sodium by an average of 20% across our global portfolio. These reductions are in addition to the sodium reductions we made between 2007 and 2012, when we reduced sodium by an average of 25%. We know this will be challenging, but we’re committed to identifying how we can further reduce sodium without compromising the quality or taste consumers expect from our products. We have begun the work to meet our 2021 sodium reduction commitments. These lower sodium products will roll out in markets over the next few years.

Reducing added sugar in our products

Given that 96% of our portfolio already meets Mars Food Nutrition Criteria targets for added sugar, we are on track to meet our 2021 commitment through the work we have in the pipeline. We aim to reduce added sugar in some of our sauces and light meals that do not yet meet the Mars Food Nutrition Criteria. Our work so far has focused on reducing added sugar in some UNCLE BEN’S® sauces that will roll out in 2017. We are also developing ‘No Added Sugar’ and ‘Reduced Sugar’ options for our popular DOLMIO® pasta sauces.

Adding fruits and vegetables, whole grains, and legumes to our products

We are also working to increase the percentage of our portfolio that includes fruits and vegetables, whole grains, and legumes. Today, 100% of our tomato-based cooking sauces include at least one serving of fruits or vegetables per serving, and 38% of our rice products include one serving of whole grains or legumes per serving. By 2021, we are aiming for 50% of our rice products to deliver one serving of whole grains and/or legumes per serving. To get there, we will introduce new products offering whole grains and legumes and expand availability of our best-selling whole grain products.

We are always looking for ways to make our great-tasting products healthier. That’s why we have embraced WHO nutrition recommendations and have set such a high bar for ourselves in the Mars Food Nutrition Criteria.

— HANNO SPEIS Global Vice President of Research & Development, Mars Food

Today, 1OO% of our tomato-based cooking sauces include at least one serving of

fruits or vegetables per serving.

TARGET: 50% of our rice products deliver one serving of whole grains and/or legumes per serving

PROGRESS:

75%COMPLETE

6 © 2017 Mars, Incorporated and its Affiliates. All Rights Reserved.

Mars Food Health & Wellbeing Ambition 2017 Progress Report

As new labeling schemes develop that are supported by a coalition of food companies, nutrition experts, policy makers and other key stakeholders, Mars has adopted those schemes to provide consumers information about what’s in their favorite products, in a format consistent across the industry in a given market. That’s why we announced in 2016 that we will be adopting the Health Star rating system in Australia, why we adopted color-coded labeling in the UK in 2013, and why we committed to Guideline Daily Amount (GDA) labeling on our products in the U.S., Europe, and elsewhere in 2008.

Earlier this year, Mars, Incorporated announced its support for a single, robust nutrition labeling scheme across Europe that integrates interpretative color-coding to help consumers make balanced choices. Together with five other leading food and beverage companies, we will work with key stakeholders to develop a proposed European-wide front-of-pack nutrition labeling scheme that can be easily recognized and understood by consumers.

Nutrition Transparency Transparency is at the heart

of our approach to nutrition labeling. Through our on-pack labeling and online resources, consumers can learn more about what’s in their favorite products and how they can be used to create healthy meals.

Mars understands that our consumers want to know what’s in the foods they buy. We support transparent nutrition labeling that enables consumers to make informed choices and select the foods that are right for them and their families.

Over the past several years, Mars has led the industry in providing front-of-pack nutrition labeling on our products. All Mars Food products, with the exception of spices, very small packages, and Foodservice items, include front-of-pack nutrition labeling clearly indicating the amount of calories, sodium, sugar, fat, and saturated fat in one serving.

Another component of our Health & Wellbeing Ambition is our commitment to provide consumers with information, on label and on our websites, regarding how often it is recommended that they consume our products. A majority of our products meet the Mars Food Nutrition Criteria for calories, sodium, added sugar, and fats (so-called ‘Nutrients to Limit’), and are healthy enough to be enjoyed any day. A smaller percentage of our portfolio falls outside our Nutrition Criteria due to the authentic and more indulgent nature of the recipe (such as lasagna).

In 2016, we spent time talking to consumers about how they interpret nutrition guidance and what type of labeling works best for them. Out of this work, we identified an approach to provide additional information to help consumers determine how to fit a product into a balanced weekly diet, and how they can prepare more nutritious meals. Over the coming year, our product labels and websites will begin to incorporate this additional guidance.

— CLARENCE MAKGlobal Chief Marketing and Customer Officer, Mars Food

7 © 2017 Mars, Incorporated and its Affiliates. All Rights Reserved.

Mars Food Health & Wellbeing Ambition 2017 Progress Report

Leading brand campaigns highlight the importance of family dinnertime

At Mars Food, we know that what you eat matters, but who you eat with matters, too. Given the demonstrated health benefits associated with cooking and eating family meals at home, Mars Food is committed to inspiring families to share mealtime at home together. Our top brands globally have encouraged healthy family cooking and eating through extensive communication and education campaigns, with broad reach in major markets.

For example, our global UNCLE BEN’S® Ben’s Beginners™ program has grown from a cooking contest in the U.S. to a global initiative designed to inspire families to share the essential skill of cooking and experience how fun family mealtime can be. The program is now operating in over a dozen countries – and growing – bringing more and more families together over a meal.

DOLMIO®’s Pepper Hacker campaign has shone a light on the war waged between teens and parents regarding technology at the dinner table. A video showing just how real this challenge can be spurred numerous consumer inquiries about how they could get their hands on a pepper hacker that would shut off wifi in their home during dinnertime! The Pepper Hacker campaign received extensive support from retailers in Australia and the U.K., and has focused families on the importance of limiting these distractions when sitting down for dinner together.

Inspiring Healthy Cooking & Eating at Home

If you could have dinner with anyone living or dead who would it be?

4,5OO families inspired by Ben’s Beginners™ took the time to cook together, in the U.S. alone

Our new Ben’s Beginners™ digital hub – featuring recipes, interactive cooking lessons, and ways for families to enter the contest – saw nearly 200,000 visits. We partnered with over 18 retailers to bring Ben’s Beginners™ to life in local grocery stores. The first-ever International Cook With Your Kids Day inspired even more people to set aside time to cook a special meal with their kids.

USA | Ben’s BeginnersTM

AUSTRALIA |Make Dinnertime Matter

UK & AUSTRALIA |DOLMIO® Pepper Hacker

3.3 million views

ONEtwist of the pepper hacker turns off wifi

5.3 million views for “Kitchen Wall” video

123 million views

>2 million shares

After research showed 2 out of 3 Australians don’t eat together regularly, MASTERFOODS® developed a compelling film in which 40 real Aussie families were asked, “If you could have dinner with anyone living or dead who would it be?” The number of viewers from Australia was equal to two times the country’s population, leading to extensive media coverage. MASTERFOODS®’ latest television commercial continues this focus on family dinnertime, exploring how a simple dinnertime ritual can become something passed down through generations.

8 © 2017 Mars, Incorporated and its Affiliates. All Rights Reserved.

Mars Food Health & Wellbeing Ambition 2017 Progress Report

Updating on-pack recipes to inspire healthy eating

Last year we committed to updating our on-pack recipes to ensure the meals they inspire meet the Mars Food Nutrition Criteria by 2021. We also plan to update these recipes to encourage the consumption of more whole grains, fruits and vegetables, and lean proteins.

In Australia, based on the insight that 90% of Aussies follow on-pack recipes exactly, we updated these recipes to suggest using more vegetables, which would mean adding an estimated 13 million more vegetables to the Australian diet. We are now taking these learnings and working to update the thousands of recipes on our packages and our websites globally to ensure they meet the Mars Food Nutrition Criteria and suggest consumers add more vegetables and whole grains to the meals they make with our products. With this small change, we think we can make a big difference.

13 millionmore vegetables were estimated to be added to the Australian diet after

we modified our on-pack recipes

9O%of our consumers

follow our on-pack recipes exactly

Teaching children how to cook healthier meals at home

In 2016, we developed the Fun Food Science curriculum in collaboration with external nutrition experts to help students learn more about nutrition and how to cook healthy meals at home. Through the program, students learn about healthy food groups, basic cooking skills, and how to identify a healthy meal. This curriculum will be rolled out this coming year in several of our markets, including Canada, France, and the U.K.

I’ve been so inspired by the impact we can have on a child’s wellbeing by teaching them the important skill of cooking. And it’s great to see the smiles on their faces once they realize how much fun it can be!

Updated On-pack Recipes to encourage greater consumption of whole grains, fruits and vegetables, and lean proteins.

We have learned from new on-pack recipes tested in Australia that we can drive significant increases in healthy eating simply by including healthy ingredients in our on-pack recipe suggestions.

— ANGIE PHILLIPS Corporate Affairs Manager, Mars Food UK

9 © 2017 Mars, Incorporated and its Affiliates. All Rights Reserved.

Mars Food Health & Wellbeing Ambition 2017 Progress Report

A core component of our Health & Wellbeing Ambition is investment in the wellbeing of our own Mars Food Associates. By 2021, we have committed to ensure all of our Associates have access to on-site kitchens where they can cook and eat healthy meals together, on-site or subsidized off-site fitness facilities, healthier meals in our site canteens, and nutrition education to help them eat more balanced meals at work and at home.

We have plans in place to meet all of our commitments by 2021. Our sites that do not yet include full kitchens and access to fitness facilities are working to provide them. Our nutrition education platform is being rolled out across our business. And negotiations continue with our catering providers to ensure even more healthy meals are served in our canteens, in addition to the salad bars and free fruit our sites already provide.

As our Associate Health & Wellbeing journey continues, we are inspired by what our investments can mean for our Associates and their families. Each of our sites is empowered and encouraged to develop comprehensive Associate wellbeing programs that connect these offerings to other support services – all with the common goal of helping our Associates live healthier lives.

Advancing Associate Health and Wellbeing

In the U.K., three sites sharing a common foodservice provider collaborated to offer healthier meal options to our Associates in site canteens. Options meeting the Mars Food Nutrition Criteria are now more affordable, the calorie content of all meals is disclosed, and healthy portion sizes are suggested. In the first three months of the program, over 2000 healthy meals were sold.

We’re proud to report that, one year into our Ambition:

of our sites offer canteen meals compliant with the Mars Food Nutrition Criteria

of our sites have kitchens accessible to Associates

of our sites offer nutrition education

of our sites offer Associates access to fitness facilities66%

1OO%

84%

84%

10 © 2017 Mars, Incorporated and its Affiliates. All Rights Reserved.

Mars Food Health & Wellbeing Ambition 2017 Progress Report

Want to learn more?

Check out the Mars Health & Wellbeing website, where you’ll find the Mars Food Nutrition Criteria and more information about Health & Wellbeing at Mars Food.