OnCrawl guide- SEO basics: Status codes

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OnCrawl guide - SEO basics STATUS CODE Knowledge Base www.oncrawl.com

Transcript of OnCrawl guide- SEO basics: Status codes

OnCrawl guide - SEO basics

STATUS CODE

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OUR DATA

OUR DATA

- HTTP (HyperText Transfer Protocol) or response status codes are requests made by search engines or visitors to a web server on a website.

- They are always represented by three numbers beginning with 1.2.3.4 or 5. This code indicates the status of a web element.

Not all of them impact negatively your SEO.

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Status codes are split within the following categories:

- 100s: informational: the request has been received and the process is going on.

- 200s: success: the request has been received and works well.

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- 300s: redirect: the request has been received but needs a extra step to be completed.

- 400s: client error: the request has been asked by a client but the destination page is not correct.

- 500s: server error: the request asked by the client was correct

OnCrawl del ivers a c lear report of your status code performances.

OUR DATA

STATUS CODES THAT IMPACT YOUR SEO

200 OK:

The request has been successful, which means everything is normal.

STATUS CODES THAT IMPACT YOUR SEO

301 Moved Permanently:

The requested page has been assigned a new permanent URL so it means any reference to this source should use a returned URL. This redirection is used when an URL needs to redirect to another.

STATUS CODES THAT IMPACT YOUR SEO

302 Found:

It means that the server is responding to a request with a page from a different location while the requester keeps using the original location.

Using this status code obliges search engines to use the redirect as temporary without giving the link juice of 301 redirects.

STATUS CODES THAT IMPACT YOUR SEO

404 File Not Found:

This status means that the server has not find anything related to the requested URL, which can be permanent or temporary.

In most cases, a 404 error message is displayed by webmasters.

STATUS CODES THAT IMPACT YOUR SEO

410 Gone:

As a permanent condition, the URL requested is not available anymore and no forwarding address is known.

STATUS CODES THAT IMPACT YOUR SEO

503 Service Unavailable:

- The request asked cannot be done because of server issues due to overloading or maintenance.

- It tells search engines to come back later because the page is just out of use for a short amount of time.

It should be used whenever the server is out ofuse for a temporary period.

STATUS CODES THAT IMPACT YOUR SEO

BEST PRACTICES TO STATUS CODE

- Prefer a 301 redirect rather than a 302 when redirecting an URL on a site to allow link juice to pass.

- Customize your 404 pages with recommended navigational options if visitors meet those pages.

- Pages that are in 404 for a long period of time and that contain qualitative links should be converted into 301 redirect to other web pages.

BEST PRACTICES TO STATUS CODE

For any questions about status code, feel free to drop us a line

@Oncrawl_CS

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