Once Upon a Time (1)

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Once Upon a Time... Consulting Carlo, Mariana, Maggie, Priyamvadha, Ann

Transcript of Once Upon a Time (1)

Once Upon a Time... ConsultingCarlo, Mariana, Maggie, Priyamvadha, Ann

THE WALT DISNEY COMPANYFounded in 1923

World's second largest media conglomerate with $52.5 billion in revenue (2015)

4 primary business units:Studio Entertainment, Parks and Resorts, Media Networks and Disney Consumer Products and Interactive Media.

The Walt Disney Company is the largest entertainment provider in the world after a number of high-profile acquisitions

CURRENT ENTRY-LEVEL OPPORTUNITIES

Internships

Broadcast Operations

Media Travel

Corporate Sales

Creative Marketing

Entertainment Technology

Digital

INSIGHTS

OUR OBJECTIVE

To transform a large, traditional 20th-century media empire into a truly social business by finding and nurturing the best young talent to become

the Disney leaders of tomorrow, through a combination of...

PEOPLE(Passion)

PROCESS(Productivity)

TECHNOLOGY(Transparency)

THE DISNEY EYE-to-EYE PROGRAM

Disney EYE-to-EYE is the premiere early employment program in the media industry. Our state-of-the-art “curriculum” will serve as the bridge between an

Intern and a Full-Time Employee. Through exploration of the three core divisions of Creative, Business, Management, prospective candidates will gain

horizontal exposure and identify their true fit within the company.

Creative Management Business

Full Time Employee

Assignment 3(3 months)C.B.M

Orientation(3 months)

Assignment 2(3 months)C.B.M

Assignment 1(3 months)C.B.M

6 months grace periodto assist in finding a full time position within the company

Type of Assignments:

- Creative- Business- Management

Under the overall supervision of 1 mentor

THE EYE-to-EYE CURRICULUM

Think Like A Child:

Where Dreams Become Passion

Create, Co-create and Be Created

Integrate Passion with Compassion

BRAND VOICE

General athlete, Highly effective communicator, The ‘Big Picture’ visionary, Strategic thinker, ‘Nurtlegate’, Focussed on growth PROGRAM DIRECTOR

People’s man/Social, Highly responsive, Comforting, Open, Flexible, Socially empowering, University Recruiting Tours LeaderHR / PLACEMENT

Acts as the Big Brother, Vast understanding of Disney culture & business, Organized, Crisis manager, Forward thinking,Compassionate, Empathetic, People oriented

DIRECTOR OF

COUNSELING

Data-driven, Eye for detail, Content expert, Advanced Marketing & Analytic skills, Drive innovative customer-focused solutions, Stay relevant with current and emerging trends, Tech-savvy, Street smart

CREATIVE STRATEGY /

UX TEAM

Emotional ambassador, adaptability to feedback, collaborator, leadership, Team player, Disney enthusiast,Transparent, Inspiring and encouraging attitudeLEAD EYE

DISNEY EYE-to-EYE TEAM

TEAM ATTRIBUTESDream

Inspire

Social

Nurtlegate

Encourage

Yearn to succeed

A DIGITAL PORTAL INTO THE MAGIC KINGDOM

Admin: Calendars, HR forms, Employee Profiles (w/ photos)

Rating System: Users anonymously rank their assignments and team leaders (1-5 stars; data used by mgmt to make improvements)

“Small Social” Networks: With full WhatsApp integration, users create groups for their teams in which to communicate (“few-to-few” > evolution away from email)

EYE-to-EYE ONLINE: “SMALL SOCIAL”

APP PROTOTYPES

Deploy data tracking and measurement tools to monitor consistent usability of the app/web platform by UX team and improve product experience

Monitor reviews and feedback periodically through the ‘Eye-to-Eye Online’ responsive app

Organize quarterly one-to-one meetings with mentor

Organize bi-monthly meetings with assignment managers

Review percentage of successful intern to employee retention rate at the end of every annual cycle

METRICS

“Success and growth lie,

Where creative passion is at its high;

Here it’s about ‘ours’ and not ‘my’

For that makes Disney ‘Eye-to-Eye’ ”