ONBoardD SBA and LinkedIn Partner Presentation
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Transcript of ONBoardD SBA and LinkedIn Partner Presentation
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ONBoardD The Open Network for Board Diversity
3 – 4 p.m.
Fri., Sept. 23, 2016
Mark Walsh – SBA Office of Investment & Innovation Associate Administrator
Michele Schimpp – SBA Office of Investment & Innovation Deputy Associate Administrator
Nicole Isaac – LinkedIn Government Affairs Team Head of U.S. Public Policy
Jacqueline Jones – LinkedIn Global Diversity and Inclusion Team Strategic Partnerships Lead
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• Address lack of diversity in leadership of
U.S. small, privately-held businesses
• Create public/private partnership to
connect diverse talent with board
membership opportunities
• Increase presence of underrepresented
groups on leadership boards
• Small Business Investment
Companies (SBICs)
• Small Business Innovation
Research (SBIR)grant recipients
ONBoardD Objectives
Slide 1 of 20
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The SBIC Program
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The Facts: Public Companies Lack Board Diversity
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But ONBoardD isn’t about the
Public Company Arena…
• The public company board-diversity arena is not a supply issue -
it is a demand issue.
• Public Companies are not going to expand the size of their boards
to address diversity, nor will they embrace board-roster rapid
change. The capital markets punish that behavior.
• The market that will embrace expansion and churn the most is the
privately-held company market.
• Adding domain expertise to their boards, represented by diverse
candidates, will appeal to their investors and private shareholders.
• ONBoardD is a collaborative partnership to provide diverse talent
to private companies thirsty for external viewpoints and expertise.
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Partner Collaboration Creates
Opportunity and Nimbleness
Each organization involved in OnBoardD brings one or more of the
following essential contributions:
• A supply of candidate board members from their diverse
membership pool
• Demand for diverse board members from the companies in their
network
• Energetic advocacy and heightened awareness of the importance
of diversity, and its ability to catalyze change
• Legacy skill in matching talent with specific opportunities
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A Staged Approach
Build Awareness
• Establish ONBoardD
group
• Launch Showcase
page
• Launch content
strategy
• Launch campaign
Expand Community
Engagement
• Increase diverse groups
on LI platform
• Market content to
specific audiences
• Grow content on profiles
.
• Increase ability to
source talent
Maintain & Grow
Partner Relationships
• Accelerate community
engagement
• Engage more and
more content partners
• Train members to
grow profile content to
enhance discovery
• Use member and
recruiter feedback to
enhance UX/UI
2016 2016 End of Late 2017
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Measuring Success
Overall success metrics:
• Total membership of ONBoardD / LinkedIn private group
• Total number of robust LinkedIn profiles with domain
expertise made obvious
• Number of board membership opportunities posted, or board
opportunities that are researched by placement agencies on
ONBoardD
• Number of candidates actually seated on boards of directors
or boards of advisors
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Measuring Success
Goal for 2016 – Build Awareness:
• Establish membership process
• Establish robust content strategy
• Establish moderator for group and showcase page with each
partner identified
• Identify group contributor from each partner
• Encourage each partner’s members to join the group
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Measuring Success
Goal for 2017 – Expand Community Engagement
• Establish SBA moderator succession plan
• Continue to the grow the ONBoardD membership
• Highlight successes, create meaningful “feedback loop” for
all participants and observers
• Elicit and integrate feedback of partner organizations and
users
Slide 9 of 20
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For ONBoardD Members
STAY INFORMED:
through relevant
professional news and
knowledge specific to board
opportunities
CONNECT:
diverse talent with
professionals,
knowledge, &
mentorship to gain a
board/advisor seat
HIGHLIGHT:
board opportunities
to diverse talent
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Sample Showcase Page
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Sample Profile
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Content Strategy
We Inspire: Profiles of Diverse Women that serve on boards (e.g. Melody Dobson, Melody Barnes, Ursula Burns)
We provide training: Articles on boards, career preparation for leaders
We generate demand: We encourage companies and recruiters to find diverse board members We make matches: We make it easy for companies and recruiters to find qualified diverse talent
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Content Execution
Part 1 of 3: Work with partners to feature content on boards
• Besides exhorting their membership to join OnBoardD, they
shall submit content and keep it fresh.
For example, many organizations already feature information
on career development for senior leaders
• Generate engagement by asking partners to assign a group
contributor to post content
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Content Execution
Part 2 of 3: Feature interviews with diverse board members –
Ideas of potential interviewees include:
• Will Lambert - Managing Partner, Westly Group; Former VP,
Intel Capital and Managing Director of the Diversity
Fund [Board Positions include the National Venture Capital
Association (NVCA)]
• Robin Washington - CFO Gilead Sciences (Board positions
include Honeywell, Tecktronix, MIPS Technologies)
• Richelle Parham - Former CMO of eBay (Board positions
include Labcorp, Drexel, Scripps Network Interactive)
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Content Execution
Part 3 of 3: Partner with the LinkedIn publishing team to cross
promote the following:
• Launching the ONBoardD initiative in Fall 2016 on diversity and
inclusion which will feature influential posts and commentary
connecting underrepresented talent to vast board opportunities
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Influencing Talent on The Candidate Journey
Drive engagement and build relationships with the
individuals we want to influence.
Convert our top prospects into board members at
SBIC companies.
✓
Are quality candidates aware of the ONBoardD
program?
Start the conversation. Create awareness and bring
potential candidates into our funnel.
Unaware
Aware
Considering
Placed
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• Groups & Inbox
• Member Profiles
• News Feeds
• Recruitment Ads:
• Geography, industry, job function, seniority, company size,
language, company name, group, gender, school name,
degree type, and graduation year
• Sponsored Update:
• Recruitment ad targeting, skills and specialties, job title, field
of study, and age
Engagement through highly targeted advertising
Drive awareness everywhere members go on
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Next Steps • Initial Launch:
• Thurs., Oct. 13
• Is your organization ‘on board’ for ONBoardD?
• Joinder agreements needed by COB Tues., Sept. 27 for
inclusion in launch and related distribution material and activities
• Submit high-resolution jpeg / png logos to the SBA
• Reserve your seats today through EventBrite for event!
• Limited seating is available & early registration is encouraged
• Think: What can we do to make ONBoardD even better?
• All participating in this conversation are highly valued partners
for this collaborative effort – let’s work and grow this initiative
together. Call or email with input or ideas.
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Thurs., Oct. 13, 2016
• Time: 12:30 – 4:30 pm
12:30 - 1:00 p.m. - Arrival/light lunch/refreshments
1 - 1:30 p.m. - Opening Remarks
1:30 to 2:30 p.m. - Panel 1
2:30 - 2:45 p.m. – Break
2:45 - 3:45 p.m. - Panel 2
3:45 - 4:30 p.m. - Closing Remarks and Reception
• Location: Northeast Pavilion at Library of Congress
• Register through EventBrite - Contact Rebecca Rowe
([email protected] or 202-205-6981) with any
logistics questions
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Questions &
Suggestions?
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ONBoardD The Open Network for Board Diversity
Michele Schimpp
Deputy Associate Administrator
Office of Investment & Innovation
Small Business Administration
Nicole Isaac
Head of U.S. Public Policy
Office of Government Affairs
Thank you!
Mark Walsh
Associate Administrator
Office of Investment & Innovation
Small Business Administration
Nicole Isaac
Head of U.S. Public Policy
Government Affairs Team