ONA11: Beth Davidz, "Playing with Video: Trends in Interactivity" Presentation

ONA 2011 09/24/2011 @bethdavidz #interactiveNew York TImes graphic

ONA 2011 09/24/2011 @bethdavidz #interactive

Who I am: Beth Davidz, Product Development Director at AOL's Huffington Post What I do: Analyze trends in the market and develop and launch new products Where I've worked: AP, IHT, old school AOL

In general: Massive consumer of online video


The line-up:

• Market overview • What it means for journalism• Innovators• Trends• Questions?


Who better to intro a session on TV then ....


Ron Burgundy


Takeaway: Innovation often seems ridiculous.

What might look like a disaster might be a golden opportunity.


So what exactly is interactive TV?


Basically: a device or technique that allows users to interactive with television (or video) content as they

view it.


Everyone thought the next big thing would be ...


Smart TV


But in the mean time ...


People found a cheaper way to interact with video and TV content.


Networks and studio, needed a solution to protect their content,

while meeting their users new tastes.


So what does this all mean for the news industry?


"The traditional TV industry -- cable companies, networks, and broadcasters -- is where the newspaper industry was about five years ago:

In denial."

Business Insider, June 12, 2009


From the mouths of tweeners...


"Many local stations -- once treated like royalty by broadcast networks -- are scaling back their original programming, cutting down on weekend news shows and trimming staff. Nationwide, 2009 TV-station ad revenue is projected to fall 20% to 30%, according to Bernstein Research."

Wall Street Journal, Feb. 10, 2009

ONA 2011 09/24/2011 @bethdavidz #videotrends

TV business models for the past half-century... have been built on the following foundation:• Not much else to do at home that's as simple and fun as TV• No way to get video content other than via TV• No options other than TV for advertisers who want to tell

video stories• No options other than cable--and, more recently, satellite--to

get TV• Tight choke-points in each market through which all

video content has to flow (cable company, airwaves), which creates enormous value for the owners of those gates.



And now, slowly but surely, look what's happening:• Other simple and fun options emerging at home: Internet, video

games, Facebook, IM, DVDs• New ways to get TV content other than traditional TV companies:

Hulu, YouTube, iTunes, Netflix• Video-story options for advertisers beginning to emerge: Hulu

shows, for example (But NBC, et al, making a lot less per viewer now than they do on TV)

• More options for getting video content: telcos, cable cos, wireless cos (soon)

• Fewer choke points in each market: With an Internet connection anywhere in the world, you will soon be able to get to almost anything. And not just to your computer--to your television.



Advertising online doesn't pay as well as traditional models.


But for now advertisers are putting their money into TV.


Takeaway: Learn from newspapers ....

INNOVATE NOW.


Innovators


Inside the Meltdown


GBTV

• Launched Sept. 12 • 230,000 subscribers who pay between $5 and $10

per month • Could generate $27 million in subscription

revenue within a year• Revenue could eventually reach $135 million

- Gigaom, Sept. 12, 2011


BTIG analyst Rich Greenfield: • Media execs,“should be very afraid” • Beck may demonstrate how content creators can

“build their brands outside the traditional content gatekeeper system with greater creative freedom and the potential for generating far more wealth over time.”

- From Deadline New York, Sept. 12, 2011


WSJ Live, launched last week, is a milestone product. It’s not Fox News. It’s not CNN. It’s not New York Times news video. WSJ Live is its own thing, and a model for the news industry.

- Neiman Lab, Sept. 22, 2011


When we look at the newsonomics of WSJ Live, we see these key factors:

• The product enables the Journal to be a magnet for top branded video ads

• WSJ Live acts on an aggregation principle. • It’s a (big) niche product. • It’s aimed at the future, not the past. • It’s a free product.

- Neiman Lab, Sept. 22, 2011


Knight-Mozilla News Hack


Some coverage to follow

• New York Times' Brian Stetler• Lost Remote: Social TV coverage• Ad Age's Simon Dumenco


Trends


Like always, watching TV and movies is a shared experience.


The living room is global now.


Example: The candidates....


Two and a Half Men Sheen Roast

Viewers 27.7 million 6.4 million

Social Guide 72,433 comments 92,570 comments

Trendrr.tv 167,995 social activity score 450,791 social activity score

Bluefin Labs 92,000 comments (75,000 authors)

148,000 comments (98,000 authors)

Lost Remote, Sept. 20, 2011


Sharing Sheen's burn...


New York Times Interactive

Twitter Chatter During the Super Bowl


Takaway: Find ways to create a community

around your video content.


Trendsmap


Trendistic


Takaway: Use social to find news.


New York Times Interactive

Analyzing Obama’s Inaugural Speech


Sample Transcribing

Speaker Text

- More on Neiman Lab


Takaway: Video to text is improving. This can be used not only for editing and archiving, but also for new

interactive experiences.


Usability guruJakob Nielsen's

take onTV vs. the Web


What's next


Affectiva


Mood recognition via web cam


Applications:The next rating system.

Instant audience feedback.Or maybe....


Creepiest ad ever?


Facial recognition from live video. Ability to connect face to personal

information including social security number.


Applications:(Besides general creepiness...)

Faster editing of archive footage.Instant lower thirds.

More information for live video.


Questions?

ONA11: Beth Davidz, "Playing with Video: Trends in Interactivity" Presentation

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