On Video

David Kocol, about me

• Speaker• Presenter• Trainer• Coach• Entrepreneur• Student of Life

David Kocol, about me 2

• USAF Veteran – Computer Maint.• 27 years @Xerox (IT, MCSE, Net+, A+)• Suicide Survivor, Ben passed 7/2010• Understand Pain and Loss• New Path, New Life, Awakened• My life is Awesome!

I Love Video

• Video – is both Technical and Artistic

• Emotional Component• Video is Effective• Appeals to all types of learners• Both Passive and Active

Emotional Uses of Video

• Enjoyment (humor, fun, escape, entertainment, etc.) • Helpful (useful, educational, problem-solving, etc.)• In the know (first to know, on the inside, in the know,

etc.)• Surprise (shock value, unexpected, unique perspective)• Fear (warning, investigative, being prepared, etc.)• Trust (safety, reliability, honesty, integrity, etc.)• Understanding (belonging, empathy, crusade, etc.)• Conflict (debate, discussion, point/counterpoint, etc.)

Why Video is Effective• Faces – viewing a speaking face, opposed to watching text scroll

by, actually grabs our attention because we are programmed that way!

• Voice – Not only does the added stimulus of a voice keep our attention, it also serves as a way to deliver a message and transforms text into content.

• Emotions – Posting a message in a video also brings along the added advantage of spreading the excitement. We pick up on body language and emotion through video that we may miss when reading text.

• Movement – keeps our attention and keeps us engaged, also convey emotion and prompt viewers to get excited and stay stimulated.

What you can do on the video

• USP Unique Selling Proposition• Core Value or Values• Features or Key points Spotlighted • History (how you got to where you are)• Your Uniqueness (What makes you stand out?)• Show a process, demystify (crayon factory)

What you can do with video?

• Product Demos• Customer Submitted Video• Hints, Tips, Kinks, Hacks• Testimonials• Showcase of your Customer’s successes• Frequently Asked Questions

Testimonial Video

What you can do with video?

• Product Demos• Customer Submitted Video• Hints, Tips, Kinks, Hacks• Testimonials• Showcase of your Customer’s successes• Frequently Asked Questions

What you can do on the video

• USP Unique Selling Proposition• Core Value or Values• Features or Key points Spotlighted • History (how you got to where you are)• Your Uniqueness (What makes you stand out?)• Show a process, demystify (crayon factory)

The Next Step

• Let’s meet. In person or virtually• Tell me about your business, niche• Tell me about your customers (who, what)• Tell me about your Marketing• Tell me about your Social Media Engagement• Tell me about your Business Growth Plans• Budget (Marketing/Media)

The Next Steps

• Tell me what you want• Consult/Alter/Create A Plan (Marketing)• Social Media Integration and Promotion– # of Videos (Campaign or Series)– Frequency– Do yourself• All• Video• Editing

Ask about BIG Discount & Free Linked In Video

www.DavidKocol.com414-265-6783

This presentation is at:www.DavidKocol.com/downloads