On User Experience and Innovation
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Transcript of On User Experience and Innovation
![Page 1: On User Experience and Innovation](https://reader033.fdocuments.us/reader033/viewer/2022060118/558963e9d8b42ac04b8b4593/html5/thumbnails/1.jpg)
Joseph Dickerson
On User Experience and
Innovation
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On User Experience (and UCD)
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http://semanticstudios.com/publications/semantics/000029.php
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UCD = User Centered Design!
It’s both a methodology and an approach
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UCD Applied
It’s about learning,
understanding, creating and
validating
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The target is moving...Delighters
“Baseline”
Satisfiers
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On Innovation
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“Innovation” = A tricky word
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http://experiencinginformation.wordpress.com/2012/06/03/clarifying-innovation-four-zones-of-innovation/
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Breakthrough
Incremental
Game Changing
Disruptive
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Bringing it together
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!
Test, learn and succeed or fail fast
Leverage UCD processes to generate and evaluate innovative ideas that extends and
enhances your company’s offerings
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Research customer interest, usage and
opportunities around integrating "next-gen" technology where/if
applicable
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Provide UX consulting services to other
divisions and product teams to share and
collaborate
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Questions?
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Thank you!