On the List: “America’s Most Trustworthy Companies” Forbes, March 2007.

On the List: “America’s Most Trustworthy Companies”Forbes, March 2007


“There's an intimacy about radio. The medium creates the illusion of privacy - it's just the jock and his or her entourage speaking to you, the listener...”

Eugene Robinson, The Washington Post

“There's an intimacy about radio. The medium creates the illusion of privacy - it's just the jock and his or her entourage speaking to you, the listener...”

Eugene Robinson, The Washington Post

“The big online players have a horrible record of tailoring their products to local markets.”

Jon Fine, Business Week 2007

“The big online players have a horrible record of tailoring their products to local markets.”

Jon Fine, Business Week 2007

Agenda Agenda • State of the Industry • Multi Market Community Network• New Applications - Product Demos• Brand Experiences – Campaign Results• Current Brand Focus / Starter Ideas

• State of the Industry • Multi Market Community Network• New Applications - Product Demos• Brand Experiences – Campaign Results• Current Brand Focus / Starter Ideas

• Universal Appeal• Growth and Stability• Local Connection• Evolution and Innovation

• What the press is saying…

• Universal Appeal• Growth and Stability• Local Connection• Evolution and Innovation

• What the press is saying…

State of Radio TodayState of Radio Today

"Radio is the hot tech frontier. Quality (HD) radios by Bose, Cambridge Soundworks, Tivoli Audio and

many others are suddenly important"

CNN from Consumer Electronics Show (CES 2008)

"Radio is the hot tech frontier. Quality (HD) radios by Bose, Cambridge Soundworks, Tivoli Audio and

many others are suddenly important"

CNN from Consumer Electronics Show (CES 2008)

National Community NetworkNational Community Network

23 Markets16.3M Weekly Listeners 100+ Station-Web Network2M Uniques / 1M Streamers2M Database

23 Markets16.3M Weekly Listeners 100+ Station-Web Network2M Uniques / 1M Streamers2M Database

Content Creators - Local Experts – Pilot Program Labs $111M Community Service – Environmental Steward

Content Creators - Local Experts – Pilot Program Labs $111M Community Service – Environmental Steward

Audio | Digital | ExperientialAudio | Digital | Experiential

HD 1 HD 2Private Label Radio


Web 2.0Web 2.0

Streaming Audio Streaming VideoStreaming Audio Streaming Video

Audio Search Audio Branding

Podcast Editorials


Podcast Editorials

Experience/ParticipationInteractive Games


Email MarketingLoyalty Clubs


Tonemaker DJMobile Marketing


DJ AvatarsVirtual Web Hosts


Entertainment New Music Platforms


16.3M Listeners16.3M Listeners

OnAirOnAir

New Applications | Product DemosNew Applications | Product Demos

Local Web NetworkLocal Web Network

Streaming PlayerVideo Pre-Roll & Audio Spots

Streaming PlayerVideo Pre-Roll & Audio Spots

Mobile Content: Audio BrandingMobile Content: Audio Branding

Link

http://newrock933.com/casting_call/entries.htm

http://waaf.tonemakerdj.com/

HD / Streaming Brand ChannelsHD / Streaming Brand Channels

Audience-Generated AvatarsAudience-Generated Avatars

Link

“It's the perfect model in the scheme of engagement.” Mediaweek, February, 2008

http://apps.voki.com/entercom___greenville/rate_me

Brand Experiences | Brand ResultsBrand Experiences | Brand Results

Branded Entertainment: Guitar Center Branded Entertainment: Guitar Center

Link

http://www.getschooled.fm/

Brands and Bands: Scion Brands and Bands: Scion

Cover ArtBootleg

“…textbook effort that links a cool band, a cool car, and a cool station.”

covered by Brandweek, January 2008

Digital Brand Hosts: Wells FargoDigital Brand Hosts: Wells Fargo

Link

“Radio Advertising A+” NetBanker, March 2008

Storytelling / Original ContentStorytelling / Original Content

LinkCampaign Extranet for Client-Agency Approvals



Web 2.0Web 2.0

Streaming Audio Streaming VideoStreaming Audio Streaming Video


Podcast Editorials


Podcast Editorials











16.3M Listeners16.3M Listeners

OnAirOnAir

Current Focus / Starter Ideas Current Focus / Starter Ideas

• Online at-work listening is the fastest growing day part (1)

• 83% of 18-54 population reached DAILY with combination (1)

• 1/3 of Internet usage includes simultaneous daytime radio listening (2)

• 4X increase in ad recall with mix of radio and Internet vs. Internet alone (2)

• 34% of 12-24 year-olds declare “boredom” with their mp3 collections (3)

• Online at-work listening is the fastest growing day part (1)

• 83% of 18-54 population reached DAILY with combination (1)

• 1/3 of Internet usage includes simultaneous daytime radio listening (2)

• 4X increase in ad recall with mix of radio and Internet vs. Internet alone (2)

• 34% of 12-24 year-olds declare “boredom” with their mp3 collections (3)

Radio + Internet = Winning CombinationRadio + Internet = Winning Combination

Sources: (1) Arbitron/RADAR 90, September 2006 // (2) RAEL/Harris Internet, February 2007 // (3) The Media AuditSources: (1) Arbitron/RADAR 90, September 2006 // (2) RAEL/Harris Internet, February 2007 // (3) The Media Audit

Text Messaging & ContestingText Messaging & Contesting

Videocasting Testimonials Videocasting Testimonials

Link

Experiential EntertainmentExperiential Entertainment

Comedian Jim Gaffigan with The Mountain at Shari’s Restaurant

Brand Animation / AvatarsBrand Animation / Avatars

Link

Local. Dynamic. Active. Ubiquitous. Free. Wireless. Social. Network.Local. Dynamic. Active. Ubiquitous. Free. Wireless. Social. Network.

Radio is the original killer appRadio is the original killer app

On the List: “America’s Most Trustworthy Companies” Forbes, March 2007.

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Transcript of On the List: “America’s Most Trustworthy Companies” Forbes, March 2007.