On the horizon:social media trends in 2016

Presented by: Megan Hargroder

conversations.be @heyitsmegan megan@conversations.be

Hey, It’s Megan

“No organizational system or software will fix you being a lazy ass. People buy millions of dollars of productivity books, software, and coaching seminars, but at the end of the day YOU STILL HAVE TO DO WORK.” - Noah Kagan, AppSumo

General marketing doesn’t work

You can’t really turn anyone ON

Unless you’re turning someone OFF

Don’t just USE social media channels. Use the RIGHT social media channels.

Leverage Local

Art by Storyville

Mobile: can’t stop / won’t stop

Facebook Canvas

Organic v. Paid Marketing

All about influencers

Snapchat and emojis are real...

If your audience feels like they are being “sold to,” you’re doing it wrong...

Events

There’s a #hashtag for that:

Jazzfest: #jazzfest2016

Running of the Bulls: #SFNO2016

White Linen Night: #wln2016

Crescent City Classic: #ccc10k

Voodoo Fest: #worshipthemusic and #voodoo

Tales of the Cocktail: #TOTC

Structure Rules:#This Is Not A Hashtag

#Don’tDoThisEitherY’all

#Still.Nope

#ThisIsCorrect

Discovery Tools:

● Hashtagify.me● Hashtags.org● RiteTag.com

#Hashtag Like a Pro:

hashtagify.me

Social Media Management Tools

Analyze your data - then make adjustments

Always. Watch. The. Data.

conversations.be @heyitsmegan megan@conversations.be

questions?