…on the factors of success for territorial innovation
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Transcript of …on the factors of success for territorial innovation
…on the factors of success
for territorial innovation
Enjoy the synthesis from our four sessions…
Barbara Pia HartlLuis FidlschusterRobert LukeschThomas Müller
Each session was introduced by a storyteller…
Agriculture: Franz KneisslAlmenland Marketing GmbH (Styria), LAG Steirisches Almenland (Styria)
Tourism: Peter ThallerClimbing Tourism, LAG Imst (Tyrol)
Social Affairs: Ursula Feist and Eva AltenmarkterVillage Services, LAG Großglockner-Mölltal (Carinthia)
Culture: Susanna and Christian VötterTauriska Association, National Park Hohe Tauern (Salzburg)
Reflection and LearningIdeas and
needs
Orientation
Vision
Implementation and
management
From bright ideas to real change…
Ideas and needs
Look for best
practice, collect
informationStrain or stress on the area
Local nature, traditions, (hi)story,
knowledge, language,
entrepreneurial skills, values Stakeholde
rs on board
If people work on good ideas, let them do…
Change of
attitudesStrong
partners, locally and externally
Think bigStamina
Be patient
and take your time
Internal marketi
ng
Tolerance
Get acquainted
with LEADER method
Networking
Be sure about a common
understanding
Honest analysis of
needs Share the idea
Building trust
Courage to say: I
need help!
New ideas
Yes we can
Exchange knowledge
Roots and resources
Enhance local identit
y
Things that can be
done on the own initiative
Assess risks and be
ready to take
responsibilities
Clarify roles
The purpose can‘t be bigger than the possibilities…
Train, inform, educat
e
Interlink and
recombine to achieve
critical mass
Stakeholder
cooperation
Creation of a new human
presence
Orientation
Vision
Motivation
Select themes
you‘re keen of
Identification
Involve local
people
There‘s not so much to see in the first five years!
Diversity counts
Funding
Investor
USP
Learn from
history to form the future
Sustainability and
long-term view
Strong vision
Courage
Authenticity
Select ideas to come to
a guiding vision
Involve and connect to the larger
area
…and there‘s a human touch…
Co-operation
is a product in
itself
Distribution channels
Quality standards
and assurance
Branding
Implementation and
management
Organizing, managing,
achieving in time and in
budget
Tailor-made services
Clients‘ and
customers‘s benefit
Packaging products, services, events
Improve infrastructu
re
Marketing, promotion,
visibility
Activity-based
destination managemen
t
Training, support,
guidance, rewards…
Be ready for
conflictsCommunication:
Language and
message
Specialist knowledg
e
Job = hobby
Each one feels
useful
The customers are the end…
Volunteers
Sharing power and
success
Exchange of
experiences
…and o
n it g
oes…
Feedback
External conrolling
Reflection and Learning
Are local people
appreciating?
Accepting the culture of failure
Ideas and needs
Feel the
difference
Economic sustainability
(for businesses) or
regular funding (for
social innovations)
Learning processAssessment
of impact on the area
(environment, society)
Mistakes are important…
A really good project is one
which works everywhere!
People are the measure of all things…
Speaking about transfer…
Only projects built on people are authentic…
Our living power comes from our cultural background…
LINC 2011
LINC 2010