On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright...

16
On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson [email protected] A URL annotated version of this documents can be found at: http://kvm.ascender.com/chrome_android/

Transcript of On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright...

Page 1: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

On The Convergence ofChrome OS and Android

by Joel IsaacsonAscender Technologies Ltd.

Copyright 2014 Joel [email protected]

A URL annotated version of this documents can be found at:http://kvm.ascender.com/chrome_android/

Page 2: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

PC Sales are Crashing

Headlines in 2013/14 read: “PC sales continue to plunge” “Worst PC sales drop in history” “Computer Sales in Free Fall” “PC sales continue meteoric death plunge”

This collapse is usually attributed to mobile platforms displacing traditional computer platforms.

But an analysis reveals that computer sales of some categories are doing just fine.

Chrome OS and AndroidAscender Technologies Ltd

Page 3: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Who is Losing?

Microsoft! Why is Microsoft losing ground?

Negative reaction to Windows 8. Growing acceptance of tablets and phones. Missteps in the mobile market. Competition from Chromebooks

Chrome OS and AndroidAscender Technologies Ltd

Page 4: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Industry Statistics:NPD Group

Chrome OS and AndroidAscender Technologies Ltd

*Preconfigured desktop and notebook sales only - Source: The NPD Group/Distributor Track and Commercial Reseller Tracking Service

Page 5: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

What Do the Stats Mean?

Raw statistics show that in just one year sales of Chromebook grew by a factor of 48:

From 0.2% of the market in 2012,

to 9.6% of the market in 2013. These statistics should be tempered with

some healthy skepticism. Even so something quite remarkable is

happening!

Chrome OS and AndroidAscender Technologies Ltd

Page 6: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Amazon Chromebook Sales4 January 2014

NPD figures are supported by Amazon sales figures for laptop computers.

Three of the bestselling four laptops are Chromebooks!

Chrome OS and AndroidAscender Technologies Ltd

Page 7: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Is it Netbooks 2008 again?

Skeptics say Chromebooks will go the way of Netbooks: a fast rise and a precipitous fall.

But the industry environment in 2014 is very different than in 2008.

Two companies will decide the fate of Chrome OS. Microsoft Google

Chrome OS and AndroidAscender Technologies Ltd

Page 8: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Microsoft vs Netbooks

Microsoft was very effective in blunting the adoption of Netbooks 6 years ago. Tactics included: Lowered prices for entry level system software. Pressured laptop manufacturers to stop shipping

Linux on Netbooks. Pressured Intel to limit Netbook specification.

Chrome OS and AndroidAscender Technologies Ltd

Page 9: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Microsoft vs Chromebooks

Microsoft 2008 was powerful. Not so today. Device manufacturers are not intimidated in 2014,

following Microsoft's loss of market share and weak offerings.

Microsoft realizes the threat that Chromebooks presents. Responded with an attack ad campaign on

“scroogled.com” to squelch growing Chromebook popularity.

Chrome OS and AndroidAscender Technologies Ltd

Page 10: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Google and Chrome OS

Google introduced Chrome OS in 2009. Although there was no significant product

take-up, Google stayed the course with Chrome OS for three years.

In March 2013, Chrome OS chief Sundar Pichai replaced Andy Rubin as the senior VP in charge of Android, thereby putting Pichai in charge of both Chrome OS and Android.

Chrome OS and AndroidAscender Technologies Ltd

Page 11: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Google and Chromebooks

Google perceives Chrome OS as a strategic product that is as important to its future path as Android.

Chrome OS is cloud based and gives Google 100% control of the device, as opposed to Android where Google's control is only partial.

Google provides a formidable depth of engineering, marketing and cloud resources that was missing from Netbook's backers in 2008.

Chrome OS and AndroidAscender Technologies Ltd

Page 12: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

ConvergenceChrome OS and Android

Google's two active operating systems are incompatible.

Android apps cannot be used in Chrome OS. This lack of convergence has been noted

many times, but as yet Google has not indicated any path to convergence of the two systems.

Chrome OS and AndroidAscender Technologies Ltd

Page 13: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

ConvergenceChrome OS and Android

Fundamental differences between Chrome OS and Android make it difficult to run Android apps under Chrome OS: Chrome OS is a stateless system: apps exist in

the cloud and not on the device. Android OS is a stateful system: apps are installed

on the device.

Chrome OS and AndroidAscender Technologies Ltd

Page 14: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

A Perfect Storm

We are witness to a technological cosmic alignment that will change cloud computing: Fast, low-power 64 bit ARM multi-processors

(Cortex A50) with virtualization extensions. Adoption of Android apps in a broad gamut of use

cases, including the Enterprise. Ever increasing adoption of cloud based solutions. Possibility of efficiently transporting Android

graphics via a long haul network.

Chrome OS and AndroidAscender Technologies Ltd

Page 15: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Cloud Based Android

Ascender Technologies Ltd. has pioneered technologies that enable Android apps to be run in the cloud, yielding high performance graphics while using low network bandwidth.

These techniques allow the majority of current Android apps to be run in the cloud without modification.

Ascender's technology provides for the convergence of Chrome OS and Android.

Chrome OS and AndroidAscender Technologies Ltd

Page 16: On The Convergence of Chrome OS and Android by Joel Isaacson Ascender Technologies Ltd. Copyright 2014 Joel Isaacson joel@ascender.com A URL annotated.

Remote Android GraphicsWeb Links

General: http://www.ascender.com/remote-graphics

Whitepaper: http://www.ascender.com/remote-graphics/whitepaper

FAQ: http://www.ascender.com/remote-graphics/faq

WebGL Demo: http://www.ascender.com/webgl-demo

Joel Isaacson: [email protected]

Chrome OS and AndroidAscender Technologies Ltd