On Selling Creativity ...
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Transcript of On Selling Creativity ...
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thecreativity
conundrumLessons learned selling
“creativity"” to non-creatives.
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@matthomann
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I do creative stuff with people who
aren'’t.
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XPLANE
Kendeo
COCAbiz
LexThink
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99%
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99%Percentage of business owners who want their employees to be
more creative
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99%completely unscientific estimate
*
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99%but that doesn'’t mean it isn'’t true.
*
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Boringgoeshere
creativity sauce
Creativity Machine
$ $ $
$ $ $
$
$ $
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they won'’t care.If you build it ...
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ThreeThings
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creativityis a lotlike bacon1
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“creatively"”sells when“creativity"”won'’t
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fun is not a valid metric3
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creativityis a lotlike bacon1
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mmm... bacon
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Nearly everyone has enjoyed
eating bacon at least once.
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2 Adding bacon improves the
taste of nearly everything.
3
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3 Some people are afraid too
much bacon will kill them.
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2 Adding creativity improves the
taste of nearly everything.
3 Some people are afraid too
much creativity will kill them.
Nearly everyone has enjoyed
being creative at least once.
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“creatively"” sells when“creativity"” won'’t
2
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go in disguise
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Sell something they'’ve never
bought disguised as something they
always buy.
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tools
Creativity is a Business Tool
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learn meet shareunderstand
follow collaborate buildlead
improve inventdecide ?
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Give them something they want to buy for themselves.
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fun is not a valid metric3
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Use their “metric"” system.
56 minutes 46 minutes
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Thanks!