On Premise March/April 2014

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OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN MARCH/APRIL 2014 TLW.ORG Music Licensing The Latest on Industry Rules from the Experts Staying Relevant Adapting to the Tastes of the Millennial Generation ALSO IN THIS ISSUE: SPRING CONFERENCE WELCOME B ACK TO THE WILD WEST TLW 79 TH ANNUAL

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Official Publication of the Wisconsin Tavern League

Transcript of On Premise March/April 2014

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OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

MARCH/APRIL 2014 TLW.ORG

Music LicensingThe Latest on Industry Rules

from the Experts

Staying RelevantAdapting to the Tastes of the

Millennial Generation

Also in this issue:

Spring ConferenCeWelcome Back to the Wild West

TLW 79Th AnnuAL

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March/aPril 2014 VoluMe 32, No. 2

The Official Publication of the Tavern League of Wisconsin

DEPARTMENTS president’s perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

corporate Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front rail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 aBl Dispatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 corporate Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34 Featured affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36

accounting help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 legislative Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 Straight Up – Spirit profile . . . . . . . . . . . . . . . . . . . . . . . .44 local league Updates . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 advertiser index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46

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Socialize with uS:

FEATURESThe SoUND oF MUSic . . . . 10Music licensing Fees are a Necessary evil for Some Tavern league Members

ThiS iS NoT yoUr pareNTS’ DriNk Special . . . . . . . . . . . 14adapting to the Tastes of the Millennial Generation

LEAGUE SPOTLIGHTSLEAGUE PROFILE . . . . . . . . . . . . . . . . .30 ozaukee county hospitality association

BUSINESS SPOTLIGHT . . . . . . . . . . . . 31 The Schooner pub

CHARITy SPOTLIGHT . . . . . . . . . . . . . 32 Big Brothers Big Sisters ozaukee county

SPRING CONFERENCE79Th aNNUal SpriNG coNFereNce . . . . . . . . . . . . 21 radisson hotel & la crosse center, april 7-10, 2014• Schedule of events• keynote Speaker & Seminars• hotel information & registration Form• entertainment & host league• Tradeshow exhibitor list• auction Form

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President’s PersPective

Although the first quarter of 2014 is drawing to a close, it’s important to reflect on how well your business performed last year and if you’re seeing any changes this year. When

asked how business has been, do you reply “It’s been really down” or “We’re still feeling the effects of the smoking ban?” Hopefully many of you are saying “Business has really been picking up” or “This is the best year I have had in years.” Whatever your answer, as small business owners, we need to repeat practices that increase business and abandon those that make us less profitable.

I know every one of our members understands what it takes to run a profitable business. We all recognize increased product costs, the smoking bans and tougher drunk driving laws have put an end to the days of waiting for customers to come flying through the doors. I’m sure many of us drive past competitors’ establishments and check to see whether they’re busy or not. It’s no secret we all know the taverns that are well established and busy every night.

These businesses know how to market themselves; they either have great food, great service or both. Let’s learn from them.

Many times we just need to get out of our daily routines and put some time aside and think outside the box. Ask yourself what would help my business? Maybe the business is showing its age. Simple things like giving it a coat of paint or a good cleaning can do wonders. Sometimes we’ve been in the same location so long we don’t even notice how dirty our business has become. It’s when we go into other taverns the difference is apparent. How many of you have posted advertisements about fundraisers, events or new products on the walls or doors, and there’s tape residue left behind? We’ve all seen it, take the time to clean it. It’s a cheap fix and it can be done any time you’re not busy.

Promotions may not be that easy. If you want to run a promotion in your establishment, consider the following: determine what type of special and the demand — will it be ongoing or run for a limited time. Obviously you want to retain your current customers and attract new ones, while still making a profit. Target a slow day that you would like to see traffic increase. Concentrate on one special, either food or beverage. Whatever you decide, make sure you do your due diligence by measuring or weighing product and pricing it accordingly. This will ensure you don’t lose money even if the promotion doesn’t take off as fast as you would like.

Advertising a promotion well in advance is critical. Be sure to have plenty of signage on bathroom walls, doors and areas where your amusement games are located. Ask a vendor to print posters for you. And remember to give your special enough time before you decide if it’s working and worth your time. Don’t be like one bar owner I know who tried a Wednesday special on chicken wings and pulled the plug the next week because he said he didn’t sell enough.

Next time you are traveling, be aware of what’s trending and ask yourself “Would that work in my place?” Some ideas will work and others will fail, but you won’t know unless you try them.

I hope next year at this time we can all say “This was the best year ever!”

Terry Harvath

Was Last Year ProfitabLe?

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corPorAte sPonsors

Support Those Who Support Our Association

Platinum SPonSorS

Gold SPonSorS

Silver SPonSorS

Bronze SPonSorS

Make sure to thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Anheuser-Busch

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

Wisconsin Amusement & Music Operators, Inc.

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Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Anheuser-Busch

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

Wisconsin Amusement & Music Operators, Inc.

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Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Anheuser-Busch

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

Wisconsin Amusement & Music Operators, Inc.

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Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Anheuser-Busch

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

Wisconsin Amusement & Music Operators, Inc.

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President terry Harvath

senior Vice President Chris Marsicano

secretary sue bonte Lee

treasurer tom Dahlen

southern Zone Vice Presidents Jim Pickett, Dan taivalkoski

eastern Zone Vice Presidents Gene Loose, Dale VandenLangenberg

central Zone Vice Presidents Lori frommgen, robert “bubba” sprenger

northern Zone Vice President rob summerfield

editor Pete Madland, executive Director,

tavern League of Wisconsin

associate editor barb Howell, Nei-turner Media Group, inc.

art director Kayla Collins, Nei-turner Media Group, inc.

GraPhic desiGn Jerriann Mullen, Nei-turner Media Group, inc.

adVertisinG sales Louise andraski, Nei-turner Media Group, inc.

[email protected]

adVertisinG coordinator Julie schiller, Nei-turner Media Group, inc.

[email protected]

contributinG Writers John bodnovich, Jen bradley, Michelle eno, terry Harvath, barb Howell, Pete Madland,

scott stenger, amanda Wegner

Printed by rr Donnelley

Long Prairie, Minnesota

on Premise (issN #1051-4562) is a bi-monthly publication of the tavern League of Wiscon-sin, inc., 2817 fish Hatchery road, fitchburg, Wi 53713, phone: 800-445-9221.

on Premise is produced by Nei-turner Media Group, inc., 93. W. Geneva st., P.o. box 1080, Wil-liams bay, Wi 53191. Gary Nei, Chairman; William turner, President; barbara Krause, Publisher.

Printing is by rr Donnelley, Long Prairie, MN. for advertising information, contact Louise andraski, 262-245-1000, [email protected]. subscriptions included in tLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the tavern League of Wisconsin office, 2817 fish Hatchery rd., fitchburg, Wi 53713-5005. Peri-odicals postage paid at Madison, Wi and other additional offices.

©2014 tavern League of Wisconsin, inc. Permission to reprint must be secured in advance of publication and credit given to author and on Premise.

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Credit card may be required (except in MA & PA). To access DIRECTV HD programming, HD equipment required. Number of HD channels based on package selection. Service activation with 24-month commitment requires and for new, first-time DIRECTV commercial customers. All prices, packages and programming subject to change without notice. All DIRECTV programming, and any other services that are provided, are subject to the terms and conditions of the promotional agreement and Commercial Customer Agreement. BUSINESS INFORMATION PROGRAMMING/BILL CREDIT OFFER: Purchase of 24 consecutive months of BUSINESS INFORMATION and Local Channels packages (if available in your market) required. Upon DIRECTV System activation, beginning in the second month, DIRECTV will begin to credit the new BUSINESS INFORMATION customer’s account for 12 consecutive months in the amount of $6.00/mo. for the BUSINESS INFORMATION and Local Channels packages, plus an additional $10.00/mo. when customer activates and maintains BUSINESS INFORMATION and enrolls in Auto Bill Pay for 12 months with credit card at the point of sale. Account must be in “good standing,” as determined by DIRECTV in its sole discretion, to remain eligible. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE, THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. In certain markets, programming/pricing may vary. IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU AGREE THAT DIRECTV MAY CHARGE YOU A PRORATABLE EARLY CANCELLATION FEE OF $480. LIMIT ONE BILL CREDIT OFFER PER ACCOUNT. HARDWARE OFFER: Programming agreement, as defined by customer’s commercial programming rate card required. Up to two free HD (requires HD ACCESS of $25/mo.) or four free SD receivers per commercial location for a total of four free receivers. Offer available to new commercial customers in commercial structures no more than three stories high. No single family residence allowed. Make and model of system at DIRECTV’s sole discretion. Offer void where prohibited or restricted. All DIRECTV Receivers must be continuously connected to the same land-based phone line. DIRECTV programming, pricing, terms and conditions subject to change at any time. Taxes not included. Receipt of DIRECTV programming subject to terms of DIRECTV Commercial Customer Viewing Agreement; copy provided with new customer information packet. ©2013 DIRECTV. DIRECTV, the DIRECTV for Business logo and BUSINESS INFORMATION are trademarks of DIRECTV, LLC. All other trademarks and service marks are the property of their respective owners.

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Front rAil

Sober Server ordinances are begin-ning to pop up in different munic-

ipalities in Wisconsin. The cities of La Crosse, Kenosha, Neenah, Wausau and the Town of Jackson have Sober Serv-er ordinances currently on their books. The ordinance basically says a bartend-er cannot be intoxicated while on duty. On the surface and to the general pub-lic, this makes perfect sense; after all we have all heard about those drunken bartenders dancing on the bar, pouring down shots, etc. Something must be done, right? Wrong!!!

I have a lot of issues with these ordi-nances beginning with the premise that drunken bartenders are a problem. Don’t get me wrong, I am not naïve enough to think it doesn’t happen, but not nearly as often as officials would want you to think. For every bartender that is drunk and unruly there are hun-dreds doing their jobs professionally and maybe enjoying a drink while do-ing so. Unfortunately the folks making the rules cannot separate having a drink from getting drunk.

What is drunk? Some say anyone over .08 BAC. While this is the limit set by the government in order to operate a motorized vehicle, should it be the limit to tend bar? Some say .04 should be the limit. Why? I do not know.

I cannot think of a situation that could occur on a licensed premise that is not already covered under current law. Take your pick: assault, obstruction of justice, operating a disorderly house, public intoxication, these are already on the books. Do we really need anoth-er ordinance to pile on to existing laws? If a bartender is drunk and disorderly, by all means, they should be cited, but we have enough existing laws to ac-complish that.

You do not need more government tell-ing you how to run your business. None of you want a drunken server behind your bar serving your customers. Be-cause of that, I would guess 98 percent of you already have policies in place. As an owner you set policies to create the atmosphere you desire in your business. This is not the duty of government.

If there is a bad actor, punish the bad actor; don’t set a blanket policy that affects everyone. As you well know, everyone handles alcohol differently. While one person may be unruly and obnoxious at .08, another can be taking care of business as usual. How many of you sit behind a bar on a quiet night, have a game of cards with the one or two customers and enjoy a few drinks with them? Well under these ordinanc-es you now could be a criminal. While the people that make these policies say they’ll only use them under extreme cir-cumstances, all it takes is for one officer to have a dislike for one owner, and the harassment begins.

On paper, Sober Server makes perfect sense to the onlooker, after all, we are talking about evil alcohol and the more

control the better. I would argue those who want more control are out of con-trol and should be controlled. This is a solution looking for a problem, the problem doesn’t exist.

Certainly there are incidents that occur that need to be addressed. An incident is not a problem! If several incidents oc-cur, now you have a problem. Address the problem with whoever is causing the problem with whatever laws are currently on the books. We all know we have plenty of them.

So be on the lookout and keep your eyes and ears open. Don’t think it can’t hap-pen in your town. Talk to your city al-derman or town board representatives. Cultivate those relationships. Ask them if they think there is a problem. Believe me, the municipalities talk to one anoth-er. If one passes an ordinance they think is a good idea, others are likely to follow. Be prepared. Sober Server ordinances currently exist in five communities but could be coming soon to one near you, maybe even your own. TLW

sober serVer: CoMiNG sooN to a MuNiCiPaLitY Near You? bY Pete MaDLaND, tLW exeCutiVe DireCtor

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The Sound of MusicMusic Licensing Fees Are a Necessary Evil for Some Tavern League MembersBy Amanda Wegner

When eVeryone PaidJerry Rasmussen, owner of Kenosha’s The Brat Stop, recalls what it used to be like.

“Many years ago, they used to come in like the Gestapo. If you didn’t have a license, which was expensive, they said they were going to take you to federal court. It scared many of us in the business.”

Rasmussen is referring to groups like Broadcast Music Incorpo-rated (BMI), the American Society of Composers, Authors and Publishers (ASCAP) and the Society of European Stage Authors and Composers (SESAC), the major performance rights organi-zations (PROs) in the United States, which collect license fees on behalf of their songwriters, composers and music publishers and distribute them as royalties to those members.

Times have changed since 1998 when the Fairness in Music Li-censing Act (FMLA) was passed, thanks in part, to the work of Wisconsin Rep. Jim Sensenbrenner (R-Brookfield) and the Tavern League of Wisconsin. Before the law was passed, busi-nesses of all sizes, including Rasmussen’s Brat Stop, had to se-cure a license for music played via radio or TVs. After FMLA

was passed, it provided exemptions for radio and TV use in cer-tain establishments, easing the music licensing burden for some small businesses.

“Before the passage of FMLA, ASCAP and BMI were the en-emy,” says Pete Madland, TLW executive director. “But both reached out to the Tavern League, and we have had a good relationship since.”

In the early and mid-1990s, trade groups like the National Restaurant Association, National Licensed Beverage Associa-tion and others began lobbying for more favorable licensing terms. While those groups got much push-back and opposi-tion from the PROs in the first half of the 1990s, during the 1997-’99 Congressional session Rep. Sensenbrenner offered an amendment to a copyright bill in the House, which ultimately led to FMLA. It was during this time that the Tavern League of Wisconsin and other state-level trade groups joined the debate. “As the law used to be, what businesses had to pay wasn’t jus-tifiable. It wasn’t an even playing field,” says Madland.

exPandinG exemPtions“FMLA got hundreds and hundreds of small establishments

It’s no secret that music has amazing capabilities. It can set the mood and help us form memories. It can teach and motivate. It can pump us up or calm us down.

It can also help bring in business. According to a study by MusicWorks, a music research initiative in the United Kingdom, customers are willing to

pay five percent more to a business that plays music. The study also reports 91 percent of people prefer a bar that plays background music; in fact, two-thirds said they would not return to their favorite bar if the music was turned off.

But the right to play music for patrons comes at a cost, and for some members and businesses owners, that cost can be tough to justify, even after the hospitality industry gained a substantial revision to music-licensing rules over 15 years ago.

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off the hook,” says Madland. In fact, several studies indicate that FMLA exempted about 70 percent of eating and drinking establishments from paying fees.

Specifically for bar and restaurant owners, FMLA states that any establishment 3,750 square feet or larger must secure a music license for TVs or radios if certain conditions regarding size, number of devices and cover charge apply (see sidebar).

BMI’s license fee structure for the restaurant and bar market-place was created with input from state business associations, says Jessica Frost, BMI’s director of industry relations. While the conditions and price structure may be confusing, Frost says “the average BMI music license for a restaurant or bar is around $750 a year, which comes out to around $2 a day or roughly what you would spend for a cup of coffee.”

In addition, BMI offers a 10 percent timely payment discount when a restaurant or bar pays their annual music licensing fees in full within 30 days of invoice, and Tavern League members can save an additional 10 percent off BMI fees.

but it could still be betterRasmussen doesn’t necessarily believe the situation has im-proved since the passage of FMLA, but he admits that he got by for many years without paying. (He does now.)

While it’s a common misconception that the fees PROs collect go to the performers, the fees actually go to the original music creators, songwriters, composers and publishers. “Most song-writers are unknown to the people who use their music, and in reality, the performer, the singer and/or musicians that you recognize, rather than the creator of the musical work, makes the bulk of the income from sales of recordings,” says Frost. “Songwriters, on the other hand, earn most of their income for the use of their music by businesses that use their music to en-tertain or create ambiance. Licensing fees help music creators continue to create music.”

All fees, less BMI’s operating expenses, are paid to its affiliated songwriters, composers and music publishers in the form of royalties. More than 87 cents of every dollar in licensing fees is distributed to its copyright owners.

Rasmussen doesn’t believe it’s fair that he has to pay when oth-er bar owners don’t, whether it’s owners who choose to skirt li-censing fees or those who fall outside the law’s exemption. “It

FMLA Exemption: Establishments under 3,750 square feet are exempt from paying royalty fees for the use of radios or TVs in their establishments.

FMLA Requirement: A business measuring 3,750 square feet must have a mu-sic license if any of the following conditions apply:

For TV, if the business is using any of the following: 1. More than four TVs; or 2. More than one TV in any one room; or 3. If any of the TVs used has a diagonal screen size great-

er than 55 inches; or 4. If any audio portion of the audiovisual performance is

communicated by means of more than six loudspeak-ers, or four loudspeakers in any one room or adjoining outdoor space; or

5. If there is any cover charge.

For radios, if the business is using any of the following: 1. more than six loudspeakers; or 2. more than four loudspeakers in any one room or ad-

joining outdoor space; or 3. if there is any cover charge; or 4. music on hold.

To learn more about the responsibilities involved in play-ing music in a business, visit the Better Business Bureau’s Music In The Marketplace page: www.bbb.org/us/article/music-in-the-marketplace-3072 Also, see www.bmi.com, www.ascap.com and www.sesac.com

Music Licensing FAQs

“Before the passage of FMLA, ASCAP and BMI were the enemy, but both reached out to the Tavern League, and we have had a good

relationship since.”Pete Madland, executive director,

tavern league of wisconsin

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becomes an unfair situation,” says Rasmussen. “You almost have to have music to compete today, but you’re competing on an unfair deal where some pay and some don’t.”

Frost says BMI’s goal is to educate business owners to broaden awareness of the need for the copyright law and music licens-ing, and it only takes legal action as a last resort after many attempts to educate business owners. While some may avoid paying licensing fees for a while, it can be much more expen-sive than the cost of a music license in the long run.

A Tavern League member in the Fox Valley is currently at-

tempting to negotiate with BMI over fees. The member has a large event facility that hosts benefits and fundraisers where donations are collected at the door. In its newest fee proposal, BMI considered this a cover charge and bumped up the mem-ber’s licensing fee to $6,000. In comparison, the member pays about $800 to ASCAP and SESAC.

“I don’t have a problem with paying licensing fees — the law requires it, it’s a necessary cost, and it’s not a business killer,” says the member. “But I do think there are some gray areas, like our issue, that aren’t well addressed. I also think there needs to be something for the bands themselves. They’re reap-ing a benefit but don’t have to pay [licensing fees].”

In mid-February, the member submitted a counter-proposal to BMI and was awaiting a response. Federal penalties for licens-ing violations can be high, with damages between $750 and $30,000 for each musical composition used without authoriza-tion, and much more if the infringement is found to be willful.

If the Tavern League had a wish list, it would be an overall reduction in music-licensing rates.

“There are a lot of members who want to have music but just can’t justify it with how much they have to pay in fees to be legal,” says Madland. “But the law change was really a benefit. Before it, everyone with a TV was paying. It’s made a differ-ence for a lot of our members.” TLW

Page 13: On Premise March/April 2014

March/april 2014 n On Premise n 13www.tlw.org

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By Jennifer Bradley

This large demographic is one that Marc Smith, vice president of the Great Lakes region for Patrón Spirits Company can’t overlook, and it’s why he chose to speak to TLW members about them at last fall’s convention in Green Bay. He says that tavern owners are struggling to reach this consumer base which is less trusting of advertising and relies more on input from peers.

“These new consumers still follow trends, but they want flavor innovation, craft distilling, and availability in prod-uct choices,” Smith says. “The task for the taverns is to determine what their customers want, how to reach them and ultimately, which products to carry. The millennials are finding themselves with many more drink options than in gener-ations past and they are enjoying those choices. Gone are the days of your par-ents’ drink specials.”

consider your oPtionsSmith says the first thing a tavern owner needs to do is pay attention to the trends and notice how millennials are discuss-ing them. Research what categories con-sumers are leaning toward, and then the flavors within those categories.

This is Not Your Parents’ Drink Special

Remember the Pepsi commercial that targeted the popular cola to the “Next Generation?” In 1984, Michael Jackson even did a TV spot, which thrilled young viewers. Well, the next generation has arrived, and they

now represent customers that many tavern owners are finding challenging to reach. These customers, the so-called millennials, are typically defined as those born between 1980 and the late 1990s, and they make up the largest population group in the United States.

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March/april 2014 n On Premise n 15www.tlw.org

Quality, he says, is as important. Millen-nials are open to new flavors, but they also want something that tastes good. Craft distilleries are growing, and 180 have opened in the country in recent years. Cat Corrigan, spokeswoman for MillerCoors, explains that drinking-age millennials are looking for brands with authenticity and a story, which is why they’re intrigued by craft beer.

This group is also looking for different, often sweeter, flavors, she says. Tom Bal-istreri, an on premise sales manager for Capitol-Husting of Milwaukee, explains that the heydays of flavored vodka are slowing, while flavored whiskeys, bour-bons and scotches are entering the mar-ketplace at a fast pace.

“Make sure you are carrying the right inventory,” Smith advises, and explains this is a tavern owner’s biggest test to-day. He says that in 2011 and 2012, more than 750 new spirit products were launched, a challenge for every tavern owner. While a person may want to carry everything, economic decisions still need to be made, a tough call when products rapidly come and go from the marketplace.

“If you can have enough stuff that peo-ple like, it shows the customer you care, and makes them want to come back and spend their money,” says Tyler Prange, another on premise sales manager with Capitol-Husting.

Prange says that he and Balistreri of-ten see tavern owners with 30 or 40 years of business experience being chal-lenged to keep up with the new trends. “The brands are completely different,

and there’s so much more product out there,” Balistreri says. “In addition, the consumer has changed as well as what they’re drinking.”

Prange says that it’s up to each owner to retain their market share by adapting to what the millennial customers want. Corrigan explains that due to the size of the millennial generation, it’s important

to pay attention to their preferences. “Their choices, tastes and purchasing power are changing the beer industry’s landscape,” she says.

talkinG their lanGuaGeMillennials are talking. The question is: Are tavern owners listening? Smith acknowledges communication is not the same as it used to be, and that means the new generation isn’t influenced the way their parents were. “They are looking for an unprecedented level of interaction with the companies they buy products from,” Corrigan says.

Social media and electronic commu-nication in general has this consumer

group talking faster and more than any generation before it. Smith calls this the “isolated togetherness” phenomenon. A band can be playing on stage in a busy restaurant, with TVs broadcasting a baseball game, “and they are communi-cating on smart phones right in the bar, with each other,” he says. “In my gen-eration everyone put up billboards and ran magazine ads. I had certain aspira-tions about myself and those influenced my brand choices.”

People still have aspirations, but elec-tronic devices and peer insights are af-fecting those purchasing decisions more and more each year. If a typical tavern owner is running a Friday night special on food, or Tuesday night bar promo-tion, that information just might not reach this group, or be enough to keep their interest.

Smith says that tavern owners need to be able to communicate online, but also engage their customers. “Give them an opportunity to communicate,” he says. Whether it’s a place to write a review, or the ability to “check in” on Facebook, these are applications the millennial group is expecting a tavern to have to-day.

Bar owners should also have an aware-ness of marketing being done on their behalf. “Because of this group’s size and influence, it benefits MillerCoors to try and create loyalty for our brands among legal drinking age millennials,” says Corrigan.

Smith says that the Patrón Club, the Bacardi app, Art of Patrón contest, and Ultimate Vodka window washer cam-

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paign, are just a few examples of how national companies with ad agencies and larger budgets are helping tavern owners. Corrigan lists the Coors Light Search for the Coldest as an example of successful millennial marketing.

Prange explains that with the large amount of information available on the Internet it’s important to be seen and heard, whether as a spirits producer or tavern owner.

Peer reVieWsIt’s no secret that millennial purchasing

decisions are driven by what others are drinking. Balistreri says that a lot of marketing is being geared toward fe-males, who historically drank beer and wine, but are now trending to the hard spirits.

Prange says that early in his career he was told 30 percent of people didn’t know what they were drinking when they entered an establishment. Market-ing and advertising tools were the goal to get people into a bar. “I still think that plays a role,” he says, “but it’s a copycat industry. What is everyone else doing?”

Smith jokes and says that in his young-er days, brand selection was based on whether his buddy’s car was at the tavern he drove by. “People drank one drink their whole life, and today people will experiment,” he says. “They also communicate ahead of time and the re-tailer needs to pay attention to this.”

While a person may have an idea of what they want to drink when they first arrive, Prange adds that the millennial consumer is also willing to try some-thing new. A drink menu is a necessity for all establishments.

They will also refer friends to a bar that is mixing up new things they like. Bar-tenders need to know the differences be-tween products and brands, says Smith. Tavern owners should make sure their staff is up to speed on these things, a task that will only benefit the establish-ment’s bottom line.

Do they know the products? Can they explain them? Can they make some-thing that tastes good? Smith says these are important questions to ask bartend-ers, and there also needs to be a happy medium set between someone who only knows how to pour a pitcher of beer and the other who is attempting to sell an in-dividual portfolio of drinks.

“Wisconsin has a very competitive and robust bar business,” concludes Smith. “Millennials want choices and flavors, but it has to be worth it.” Welcome to the next generation. TLW

Page 17: On Premise March/April 2014

Partners in Progress Major suPPorter of state and LocaL tavern Leagues

Tavern League of Wisconsin• Co-sponsor of TLW Legislative Day• Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC• Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show• Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers)• Contributions and support from individual WAMO members• Matching Funds from WAMO to Tavern League Locals• Contributions to SafeRide Program, Golf and Others• Active Participation and Attendance

WISCOnSIn AMUSEMEnT & MUSIC OPERATORS PO Box 250, Poynette, WI 53955 | T: 608.635.4316 | F: 608.635.4327 | E: [email protected]

A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament

Page 18: On Premise March/April 2014

18 n On Premise n March/april 2014 www.tlw.org

2014 abl annual conFerence to be held in WashinGton, d.c.American Beverage Licensees (ABL) will mark its 12 anniversary by returning to Washington, D.C., for the 2014 ABL Conference on June 8-10. The 2014 conference will bring together beer, wine and spirits retailers from across the country as well as representatives from all three tiers of the beverage alcohol in-dustry.

The 2014 ABL Conference will be held at the Omni Shoreham Hotel in the heart of Washington, D.C. Registration for the 2014 ABL Conference will open soon with an early bird rate of $199 per person. After March 31, the registra-tion rate will increase to $225 per per-son. ABL has secured a discounted ho-tel rate of $219 per night for conference attendees at the Omni Shoreham Hotel. Rooms are limited and must be booked by May 13 to receive the ABL rate.

Program and speaker announcements for the 2014 ABL Conference will be made in the coming months, but gen-eral session and seminar presentations will focus on some of the most press-ing topics facing independent beverage alcohol licensees. These issues include the evolving regulatory landscape for

alcohol; emerging policy initiatives on drunk driving including proposals to lower the BAC from 0.08 percent to 0.05 percent or lower; the impact of new healthcare laws on small business-es; and the movement for legalized rec-reational marijuana.

“We are thrilled to once again host the ABL Annual Conference in Wash-ington, D.C. for a second consecutive year,” says ABL Executive Director John Bodnovich. “The ABL Confer-ence is a unique opportunity for retail beverage licensees because in addition to exploring regulatory, legislative and legal aspects of their businesses and in-dustry, the conference will give attend-ees a chance to act as citizen lobbyists by meeting with members of Congress to discuss the issues that matter to them.”

To register for the 2014 ABL Confer-ence, visit www.ablusa.org. Follow the ABL Conference on Twitter at @ABL-Conference and #ABL14, or on Face-book.

email marketinG ProGram added as membershiP beneFitAmerican Beverage Licensees is happy to announce the association’s newest mem-bership benefit. Members can receive up

to a 25 percent discount on the premiere small business e-mail marketing pro-gram, Constant Contact. As technology becomes an increasingly indispensable tool for bar, tavern and package store owners, ABL has provid-ed educational seminars at conferences and shared information in the ABL In-sider on technology for licensees’ busi-nesses. Now you can take advantage of this special Constant Contact offer which will allow you to collect and or-ganize customer email addresses; market sales, specials, promotions, tastings, and entertainment to customers in a respon-sible manner; plus track the success of the email marketing efforts. ABL uses Constant Contact to commu-nicate with our board and membership, and measure our reach for each of those e-mails. Both new and current Constant Contact customers are eligible for the discount. hoW to siGn uP Simply sign up for Constant Contact using ABL’s unique partner link: (http://ablusa.constantcontact.com/welcome-back) You’ll receive a 20 percent dis-count on a six month subscription and 25 percent off a full year.

ABL Dispatch – The Latest Industry News From Washington

Page 19: On Premise March/April 2014

March/april 2014 n On Premise n 19www.tlw.org

The American Beverage Licensees is the voice of America’s beer, wine and

spirits retailers in Washington, D.C. The ABL represents the Tavern League

of Wisconsin and its many members as well as thousands of other on- and

off-premise retailers of beverage alcohol across the United States.

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Already a Constant Contact subscriber? You are still eligible. Simply send your username and affiliated e-mail address to Rosanne Ferruggia for the discount to be applied to your cur-rent account. Feel free to contact Rosanne Ferruggia with ABL (301-656-1494 or [email protected]) with any questions. leGislatiVe rounduP2013 conGress least ProductiVe eVer Reports of partisan rancor in Washington have been preva-lent for many years, and divided government always presents a challenge when trying to pass legislation, but the 113th Con-gress reached a new level of inactivity, passing just 57 bills that were signed into law by President Barack Obama.

2014 outlook The House and Senate will turn their focus this spring and summer to crafting a surface transportation reauthorization bill. A draft bill is expected to be released in late winter or early spring, with hearings to follow.

House Transportation & Infrastructure Committee Chairman Bill Shuster (R-PA) stated at a hearing on January 14 that he plans to have a bill on the House floor for a vote before the August recess.

There will be a premium on timing given the Congressional calendar, which includes an election year. Funding will also be an issue and even a larger challenge than it was with the

passage of MAP-21, the most recent transportation bill. The current transportation authorization expires on September 30, 2014.

House, Senate and administration Democrats are planning on making a minimum wage increase a central policy goal in 2014. Thirteen states raised their minimum wages on January 1, 2014, and there is a growing push by wage increase propo-nents for the Congress to follow suit. President Obama called for an increase of the federal minimum wage in his State of the Union address.

A Senate bill, the Fair Minimum Wage Act of 2013 (S. 460), would raise the hourly wage standard by $2.85, or 39 percent, to $10.10 per hour in three steps over two years, followed by yearly inflation adjustments. As of January 1, 2014, there will be 20 states with minimum wage laws higher than the national threshold. Wisconsin’s current minimum wage is $7.25 per hour, the same as the federal level.

Page 20: On Premise March/April 2014

2Local channels eligibility based on service address. Not all networks available in all markets. 3Blackout restrictions and other conditions apply to all sports programming. Actual number of games varies by market due to blackout rules and other conditions. *BUSINESS INFORMATION BILL CREDIT OFFER: Purchase of 24 consecutive months of BUSINESS INFORMATION (regularly $48.99/mo.) with local channels (if available in your market) required. Upon DIRECTV System activation, beginning in the second month, DIRECTV will credit the new customer’s account $9/mo. for 12 consecutive months for BUSINESS INFORMATION with local channels packages, plus an additional $10/mo. when customer activates and maintains BUSINESS INFORMATION and enrolls in Auto Bill Pay for 12 months with credit card at the point of sale. COMMERCIAL ENTERTAINMENT PACK BILL CREDIT OFFER: COMMERCIAL ENTERTAINMENT PACK (regularly $89.99/mo.) includes local channels, COMMERCIAL ENTERTAINMENT ($56.99/mo.) and outlet fees for two receivers ($33/mo.). Additional outlet fees of $15/mo. apply for the third and each additional receiver. Purchase of 24 consecutive months of COMMERCIAL ENTERTAINMENT PACK required. Upon DIRECTV System activation and beginning in the second month, DIRECTV will credit the new customer’s account $17/mo. for 12 consecutive months for COMMERCIAL ENTERTAINMENT PACK, plus an additional $10/mo. when customer activates and maintains COMMERCIAL ENTERTAINMENT PACK and enrolls in Auto Bill Pay for 12 months with credit card at the point of sale. COMMERCIAL XTRA PACK PROGRAMMING/BILL CREDIT OFFERS: COMMERCIAL XTRA pack (regularly $133.99/mo.) includes local channels, COMMERCIAL XTRA ($74.49/mo.), SPORTS PACK ($12.99/mo.) and outlet fees for two receivers ($46.51/mo.). 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TLW 79Th AnnuAL

Spring Conference april 7 - 10, 2014

radisson hotel & la crosse center, la crosse, Wi

ScheduLe of evenTS . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

KeynoTe SpeAKer & SeminArS . . . . . . . . . . . . . . . . . 23

hoTeL informATion & regiSTrATion form . . . . . . . . . . . . . . . . . . . . . . . . . 24

enTerTAinmenT & hoST LeAgue . . . . . . . . . . . . . . . . 25

TrAdeShoW exhibiTor LiST . . . . . . . . . . . . . . . . . . . 26

AucTion form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Welcome Back to the Wild West

ThAnK you To combined inSurAnce for your conference SponSorShip

Page 22: On Premise March/April 2014

22 n On Premise n March/april 2014 www.tlw.org

MondAY, APril 7, 20149:00 A.M. to 5:00 P.M. TlW Board of Directors Meeting –

radisson/Ballroom a

9:00 A.M. to 5:00 P.M. Food Service Sanitation courses &

exam – radisson/Minnesota room (class registration open to members and non-members)

12:00 P.M. to 1:00 P.M. Board lunch – radisson/Ballroom B

3:00 P.M. to 6:00 P.M. registration – la crosse center /South

Facility lobby

8:00 P.M. to 1:00 A.M. la crosse county league Welcome party

LOCATION: TBD BAND: The craig olson project Buses will be picking up in front of the la crosse center starting at 5 p .m .

tuesdAY, APril 8, 20148:30 A.M. to 5:00 P.M. registration & $2 Bill exchange –

la crosse center/ South Facility lobby

8:45 A.M. to 9:15 A.M. Nomination committee – la crosse

center/Boardroom a/South-Upper

8:45 A.M. to 9:15 A.M. rules committee – la crosse center/

Boardroom B/South-Upper

9:15 A.M. to 12:00 P.M. General Session– la crosse center/

South hall B attendance Drawing host league intro - Jim Pickett, Southern Zone Vp opening ceremony – la crosse county Tavern league president mike (brownie) brown color Guard present colors Vice president’s report – chris marsicano president’s report – terry harvath Secretary’s report – sue bonte lee Treasurer’s report – tom dahlen keynote Speaker – dr. david hanson executive Director’s report – Pete madland president’s award attendance Drawing First Timers orientation

12:00 PM to 5:00 P.M. Trade Show – la crosse center/South

hall a putting contest for Tipac

12:00 P.M. to 4:00 P.M. Silent auction – la crosse center/

South hall lower lobby

1:00 P.M. to 2:00 P.M. Seminar – Wisconsin alcohol and

tobacco inspection–What to expect presented by: roger Johnson, dept. of revenue la crosse center/Upper Ballroom a

3:00 P.M. to 4:00 P.M. Seminar – tlW Website overview

presented by: cindy roehl, tlW office staff la crosse center/Upper Ballroom a

8:00 P.M. to 1:00 A.M. cocktail party & costume contest –

la crosse center/South hall B THEME: “Welcome back to the Wild West” COSTUME: Western attire or anything from the Wild West BAND: The WhistleJacks Band sponsored by ASCAP

9:00 P.M. to 10:00 P.M. live auction for Direct Givers –

la crosse center/South hall B

WednesdAY, APril 9, 20149:00 A.M. to 5:00 P.M. registration & $2 Bill exchange –

la crosse center/South Facility lobby

9:30 A.M. to 11:00 A.M. General Business Meeting – la crosse

center/South hall B attendance Drawing Building your Business with Beer - James Wright iii, Millercoors General Manager aBl report– bob sprenger legislative report – scott stenger parade of candidates Good and Welfare attendance Drawing

9:00 A.M. to 2:15 P.M. Silent auction – la crosse center/

South hall lower lobby

11:00 A.M. to 3:00 P.M. Trade Show – la crosse center/South

hall a putting contest for Tipac

11:15 A.M. to 11:45 A.M. Membership chair Meeting – la crosse

center/South hall B, General Session room (open to general membership)

12:15 P.M. to 12:45 P.M. league leaders Meeting – la crosse

center/South hall B/General Session room (open to all attendees)

2:00 P.M. to 2:45 P.M. Vendors’ Drawings – la crosse center/

South hall a (Trade Show area) attendees must be present to win .

2:45 P.M. to 3:00 P.M. exhibitor Booth Drawing – la crosse

center/South hall a (Trade Show area) exhibitors’ booths must still be setup .

3:00 P.M. to 4:00 P.M. District caucuses: la crosse center

4th District - Boardroom a - Upper 3rd District – Boardroom B – Upper 5th District - Ballroom a – Upper 7th District - Ballroom B – Upper

4:00 P.M. to 5:00 P.M. District caucuses: la crosse center

1st & 9th District - Boardroom a-Upper 2nd District - Boardroom B – Upper 6th District - Ballroom a – Upper 8th District - Ballroom B – Upper

5:00 P.M. to 6:00 P.M. president’s Tipac reception –

la crosse center/West hall/Upper Sponsored by: Precision Pours

thursdAY, APril 10, 20148:00 A.M. to 9:00 A.M. Voting – la crosse center/Ballroom a/

Upper

9:30 A.M. to 12:00 P.M. General Business Session -

la crosse center/South hall B attendance Drawing core report– brad schinke entertainer – scott novotny rules committee report Swearing in of officers Nomination committee report parade of candidates host league Drawing raffle Ticket Drawing Trade Show Buyers raffle Good & Welfare DVD presentation president’s closing remarks attendance Drawing retiring of colors

12:00 P.M. Foundation Meeting

la crosse center – Ballroom a/Upper

12:00 P.M. la crosse city/county president’s

reception Michael Brown The View Grill & Bar N3020 State road 16 la crosse, Wi 54601 (608) 519-2669

Note: Times and events are subject to change without notice.

2014 Spring Conference Schedule of events

don’T miSS ThurSdAy’S

generAL SeSSion

for your chAnce To Win A neW cAr!

Page 23: On Premise March/April 2014

March/april 2014 n On Premise n 23www.tlw.org

2014 Spring Conference Keynote Speaker

2014 Spring Conference Seminars

David J. Hanson Ph.D., professor emeritus of Sociology State University of New york at potsdam

TUESDAy, 9:15 A.M. – 12:00 P.M. GENERAL SESSIONTHE NEW PROHIBITION AND HOW TO FIGHT ITYou work hard to be successful. Unfortunately, there are people and groups that want to harm or even destroy your business. Prohibition ended long ago, but there is a growing Neo-Prohibition movement that threatens your livelihood. The good news is that you are not helpless and can fight back to protect yourself.

Professor and author Dr. David Hanson will discuss this movement, how it works and what it hopes to accomplish. More importantly he will speak about ways to counter the Neo-Prohibitionist movement and dispel some of the common myths relating to alcohol.

Professor Hanson has researched the subject of alcohol and drinking for over 40 years, beginning with his Ph.D. dissertation. Shortly thereafter, he began a continuing series of nationwide studies of collegiate drinking over time.

He has received alcohol research grants from federal and state agencies, and his publications and scholarly papers number over 300, while textbooks in 15 fields of study report his research.

He has served as alcohol consultant to the Canadian government and testified on Capitol Hill; his research and opinions have repeatedly been reported in the New York Times and other major newspapers.

You won’t want to miss Dr. Hanson’s perspective on our industry and what the future holds.

TUeSDay, 1:00 p .M . – 2 p .M .la croSSe ceNTer/Upper BallrooM aWISCONSIN ALCOHOL AND TOBACCO INSPECTION - WHAT TO ExPECTPresented by: Roger Johnson, Wisconsin Alcohol and Tobacco Enforcement

Many of you have a firsthand account of what happens during a visit from Wisconsin Alcohol and Tobacco Enforcement. Many think “it will never happen to me,”while others expect that knock on the door at any time. Whatever your experience, it is good business to know what law enforcement is looking for and what to expect.

Roger Johnson of the Wisconsin Alcohol and Tobacco Enforcement will present attendees with a typical inspection report and present what exactly he and the other agents look for when doing an inspection.

Johnson has worked for the State Alcohol and Tobacco Enforcement for the last 37 years and has spent his career regulating the alcohol beverage industry in Wisconsin. Johnson has received many awards throughout his distinguished career including the Tavern League of Wisconsin’s “Friend of the Tavern Industry” award in 1997. He has a wealth of knowledge and will be able to answer any questions you may have regarding Chapter 125 laws during his presentation.

TUeSDay, 3:00 p .M . – 4:00 p .M .la croSSe ceNTer/Upper BallrooM aTLW WEBSITE – MORE THAN yOU REALIzEPresented by: TLW Staffer Cindy Roehl

TLW Staffer Cindy Roehl will take this time to walk you through the Tavern League’s website. Many of you have seen it or have “clicked” on some of its features, but do you really know all the information that is available?

Cindy will show you how to find key information regarding mem-bership and how to locate available membership benefits. You can locate league leaders, events, publications and so many other items too numerous to mention.

This seminar will also provide a chance for our members to provide feedback to us regarding our website. What do you like? Dislike? Is it too confusing? Whatever your thoughts, please share them with us so that we may improve your website.

Cindy helped create the website and is responsible for keeping it cur-rent. Here is an opportune time to learn about it and how to use it.

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2014 Spring Conference Hotel & registration

Total amount Due $

Check #

Mastercard Visa American Express

Card #

Expiration Date Cardholder Name

Signature

Cardholder Address

City/State/Zip

METHOD OF PAYMENT

2014 Spring Conference Registration Form

Name Spouse/Guest Name Signature (s) / Business Name Mailing Address City/State/Zip Business Phone Home Phone Local League

REGISTRATION FEE PER PERSON Member Non-Member

Full Registration…………………………… $50 $70

Postmarked after March 25, 2014 $60 $80

One Day Only……………………………… $30 $35 (Circle one Tuesday/Wednesday)

Please complete and mail this form with payment to:

TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005

This is my first convention I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Tavern Industry Political Action Committee

Wisconsin Tavern League Foundation

CORE (Children of Restaurant Employees)

Total amount Due $

Check #

Mastercard Visa American Express

Card #

Expiration Date Cardholder Name

Signature

Cardholder Address

City/State/Zip

METHOD OF PAYMENT

2014 Spring Conference Registration Form

Name Spouse/Guest Name Signature (s) / Business Name Mailing Address City/State/Zip Business Phone Home Phone Local League

REGISTRATION FEE PER PERSON Member Non-Member

Full Registration…………………………… $50 $70

Postmarked after March 25, 2014 $60 $80

One Day Only……………………………… $30 $35 (Circle one Tuesday/Wednesday)

Please complete and mail this form with payment to:

TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005

This is my first convention I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Tavern Industry Political Action Committee

Wisconsin Tavern League Foundation

CORE (Children of Restaurant Employees)

“Welcome Back to the Wild West”tlW 79th sPring conFerence & trAde shoW

April 7 - 10, 2014

rAdisson hotel & lA crosse center la crosse, Wi

credit card will be requested for deposits equal to one night's lodging plus tax rooms are limited. ask for tlW member special.

see tlW website or hotel websites for amenities.

hotel hotelrates rates

radisson hotel la crosse200 harborview Plaza la crosse, Wi 54601 (608) 784-6680 • (host hotel) www.radisson.com/ la-crosse-hotel-wi-54601/la_crosse

holiday inn hotel & suites200 Pearl st., la crosse, Wi 54601 (608) 784-4444 www.ihg.com/holidayinn/hotels/us/en/lacrosse/lsewi/hoteldetail

courtyard marriott la crosse doWntoWn/ mississiPPi riVerFront hotel500 Front st., la crosse, Wi 54601(608) 782-1000 www.marriott.com/hotels/travel/lsecy-courtyard-la-crosse-down-town-mississippi-riverfront

stoney creek inn3060 s. kinney coulee rd. onalaska, Wi 54650(800) 659-2220 www.stoneycreekhotels.com/hotel/travel/lacrosse/home.do

best Western riVerFront hotel 1835 rose st., la crosse, Wi 54603 (608) 781-7000 book.bestwestern.com/bestwestern/us/Wi/la-crosse-hotels/best-West-ern-riverfront-hotel/hotel-overview.do?propertycode=5005

• limited number of rooms available

• three-night stay required

• rooms from $119 - $139• across the street from the

lacrosse center

• rooms: $137.00• next door to the

la crosse center

• rooms from $110 & $115• by the interstate

• rooms $99 (single - Quad)• 2.5 miles from

la crosse center

SOLD OUT

SOLD OUT

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2014 Spring Conference entertainment

Tuesday night

Your host League

THE WHISTLEJACkSThe WhistleJacks are an up and coming cover band, playing classic rock as well as country tunes. The seven-member band plays cover songs from the 80s, 90s and 2000s. Five lead singers allow diversity in their playlist, covering bands like AC/DC, Pink, Hootie and the Blowfish, the Greg Kihn Band, Dierks Bentley and more.

Members of the WhistleJacks include, above from left: Marcus Krings, harmonica and vocals; Paige Peterson, vocals; Adam Markegard, guitar, drums and vocals; Clark Lundquist, drums; Nolan Schmit, bass guitar and vocals; Stuart Britson, lead guitar and Craig Peterson, guitar and vocals.

CRAIG OLSON PROJECTLocal favorite, the Craig Olson project is a four piece band that plays a mixture of classic rock from the 70s, 80s and 90s. Their four-part harmony accompanied by guitar and keyboards produces a high-energy vibe sure to please any crowd.

Members include: Craig Olsen, lead guitar and vocals; Dennis Roeselor, keyboards and vocals; Steven Freehill, bass guitar and vocals; and Joe Moran, drums and vocals.

LA CROSSE CITy/COUNTy TAVERN LEAGUEThe La Crosse City/County Tavern League welcomes the TLW back to the “Wild West” where there will be lots of fun and wild games, especially for the lucky participants who enter our drawing to make a putt to win a new Chevy Cruz!

ABOVE: The Spring Conference Committee. Front row, L-R: Billy Silha, Billys Lantern; Shirley Arentz, Hillbillys; Art Ekern, Top Shots; Vicki Prentice, The Helm; President Mike Brown, Mike’s Logan Bar and the View. Back row, L-R: Convention Chairman Tim Groth, Westview Inn; Randy Wigdal, Grizzleys; Paul Urbanek, Hillbillys; and Southern Zone Vice President Jim Pickett, The Alpine Inn. Missing: Gary LaFleur, Green Door; Past President Dave Parisey, The Popcorn Tavern; Adam Weissenberger, Sloopys; and Vice President Glen Garbers.

Monday night

Thursday morningCOMEDIAN SCOTT NOVOTNyHow about a little laughter with your Thursday morning coffee? Long-time comedian and comedy writer, Scott Novotny will entertain TLW members with his unique blend of humor and improvisational talents.

Novotny has traveled the country, headlining at over 300 clubs including The Comedy Store in LA and the Sarasota Comedy Club. He has written for HBO and “Saturday Night Live,” and has appeared on “MTV’s Half Hour Comedy Hour,” “America’s Funniest People” and in TV commercials for Best Buy and Coors Beer.

Novotny is currently teaching classes in stand-up comedy and improvisation.

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2014 Spring Conference exhibitor List

affiliated investment GroupBooth # 31 James J . ropel 234 N clark St . Mayville, Wi 53050 phone: (920) 387-5952 (800) 362-1002jimropel@charter .netInvestment Services & Retirement Plans

affordable hood cleaning/lightingBooth # 8 aJ cottello 10325 plum Tree cir ., #205 hales corners, Wi 53130 phone: (414) 405-8500www .affordablelighting tech .com aj@affordablelightingtech .comLighting, Electrical, Heat & Air, Power Washing, Hood Cleaning

alliance Payment systemsBooth # 34 Tim Mcchrystal 3916 S . Business park ave . Marshfield, Wi 54449 phone: (715) 486-2104 & (715) 574-0908 Fax: (715) 384-9230www .alliance-collections .com tim .mcchrystal@ alliance-collections .comGuaranteed Point of Sale and Check Conversion

american income lifeBooth # 48 laurie Gruber 100 pintail Dr . hammond, Wi 54015 phone: (715) 579-3297 & (800) 875-9997www .ailife .com llgruber@ailife .comSupplemental Life & Health Benefits to Members and Employees

anheuser-busch inc.Booth # 11, 21 Mike D . prather 5118 Merwood ln . Madison, Wi 53718 phone: (608) 230-5365 & (773) 203-7751 Fax: (314) 256-6985www .anheuser-busch .com michael .prather@anheuser-busch .comAssorted Malt Beverages

b & k bar & restaurant suppliesBooth # 9, 10 Donald Falk 7100 W Greenfield ave . West allis, Wi 53214 (414) 259-9161 Fax: (414) 259-9197www .bandkbarsupplies .com dfalk50@yahoo .comBar Stools, Pub Tables, Popcorn Machines, Glassware, Chemicals and All Your Bar Supply Needs

bernatellos brew Pub PizzaBooth # 52 Denny Terrance 3027 W . Mason St . Green Bay, Wi 54313 phone: (920) 883-7851 Fax: (920) 766-9927dennyterrance@yahoo .comBrew Pub Lotzza Motzza Pizza

blue honey bio-Fuels inc.Booth # 27 John Feyen p . o . Box 194 ettrick, Wi 54627 phone: (888) 525-7229www .couleeregionbiofuels .com jpcrbf@gmail .comGrease/Fryer Oil Recovery, Septic Pumping, Portable Restroom Rental, Grease Trap, Line Cleaning

brakebush brothersBooth # 15 al Neumann N4993 6th Dr . Westfield, Wi 53964 phone: (800) 933-2121, ext . 1368 Fax: (920) 787-1603www .brakebush .com aneumann@brakebush .comFrozen, Value added Chicken Products

brat stop Products llcBooth # 41 William Glembocki 33911 Geneva rd . Burlington, Wi 53105 phone: (262) 206-0398brat .stop .products@hotmail .comWorld Famous Brat Stop Bratwurst

bromak sales inc.Booth # 44 Gary keller e9770 7th St . clintonville, Wi 54929 phone: (715) 823-4429 Fax: (715) 823-7493www .broaster .com bromak_broaster@yahoo .comRestaurant Equipment & Supplies, Broaster Foods

cornerstone Processing solutions inc.Booth # 1 Brad palubiak 1600 S Main St . oshkosh, Wi 54902 phone: (920) 651-8888 Fax: (920) 651-8889www .cornerstoneps .net brad@cornerstoneps .netATM, POS, ECRS, Credit Card Processing and Equipment

dean’s satelliteBooth # 59, 69 Sonya pennel 2350 commercial Dr ., Ste . 1 Sparta, Wi 54656 phone: (608) 269-2897 Fax: (608) 268-5241www .deansdish .com sonya@deansdish .comSatellite TV and Internet, Direct TV for Commercial Applications

deli expressBooth # 119, 120 Nic Boyer 16101 W . 78th St . eden prairie, MN 55344 phone: (952) 937-9440 & (612) 840-4777www .deliexpress .com nboyer@deliexpress .comFood Service - Sandwiches, Appetizers, Pizza. it’s Yumazing!

diageoBooth # 30 Mallory krueger 926 W commercial St . appleton, Wi 54914 phone: (414) 335-4568www .mktg .com mkrueger@mktg .comNew Diageo Products

digital security systemsBooth # 5 Jessica Taylor 110 harborview pkwy . Superior, Wi 54880 phone: (715) 395-7878 Fax: (715) 395-7873www .superiordss .com jessica@cdb .netSecurity Camera Systems

edge one inc.Booth # 38 kris Zahn 161 Business park circle Stoughton, Wi 53589 phone: (608) 873-3311 Fax: (608) 873-3506www .edgeone .com kzahn@edgeone .comATM Sales & Service

el cortez hotel & casino Booth # 33 Tony Gurovsky 600 e . Fremont St . las Vegas, NV 89101 phone: (702) 385-5200 & (800) 634-6703www .elcortezhotelcasino .com tgurovsky@elcortez .netHotel & Gaming

emil’s Pizza inc.Booth # 14 Sue kraemer p . o . Box 168 Watertown, Wi 53094 phone: (920) 262-9756 Fax: (920) 262-2920www .emilspizza .com skraemer@emilspizza .comNow carrying 3 great lines of pizza, Emil’s, Pep’s & Big Ben’s

Fleis insurance agency inc.Booth # 118 Jim adkins 1824 e . Main St . onalaska, Wi 54650 phone: (608) 783-5206 Fax: (608) 783-5209www .fleisinsurance .com jadkin@fleisinsurance .comIndependent Insurance Agency

Greater insurance serviceBooth # 6 heather heidtke 414 atlas ave . Madison, Wi 53714 phone: (608) 221-3996 Fax: (608) 221-0868heatherh@greater-insurance .comLife, Health and Property and Casualty with Specialized Guaranteed Acceptance

holiday Wholesale inc.Booth # 16, 17, 18 Dixie Marquardt p . o . Box 177 Wisconsin Dells, Wi 53965 phone: (608) 254-8321 & (800) 333-8321, ext . 102 Fax: (608) 254-8003www .holidaywholesale .com dmarquardt@holidaywholesale .comBroadline Distributor

hospitality services corp.Booth # 32 Jerry Vlaminck p . o . Box 739 Delano, MN 55328 phone: (763) 972-9077 & (800) 735-3512 Fax: (763) 972-9080www .hscbrokers .com jerry@hscbrokers .comCommercial Real Estate Brokerage in the Hospitality Field

island oasis Frozen cocktail co.Booth # 121 Matt krystowiak 141 Norfolk St . Walpole, Ma 02081 phone: (414) 699-3193 Fax: (508) 553-7989www .islandoasis .com mkrystowiak@islandoasis .comFrozen Beverage Company

kessenich’s ltd.Booth # 60 cheri Martin 131 S . Fair oaks ave . Madison, Wi 53704 phone: (608) 249-5391 & (800) 248-0555 Fax: (608) 249-1628www .kessenichs .com cmartin@kessenichs .comRestaurant & Bar Equipment and Supplies

klb insurance services-illinois casualtyBooth # 79 kim Brown p . o . Box 25407 Woodbury, MN 55125 phone: (651) 730-9803 Fax: (651) 578-2427www .klbins .com kim@klbins .comInsurance Coverage for the Hospitality and Liquor Industry

kobussen trailways/busesBooth # 58 larry Brinks W914 cty . rd . ce kaukauna, Wi 54130 phone: (920) 766-0606 Fax: (920) 766-0797www .kobussen .com larry .brincks@kobussen .comTransportation - Shuttles

lamers bus linesBooth # 37 allen lamers 2407 South point rd . Green Bay, Wi 54313 phone: (800) 236-1240 & (800) 236-1240 Fax: (920) 496-3611www .golamers .com erics@golamers .comCharter Group Transportation and Tour Services

magnuson industries inc.Booth # 117 Jason Gough 3005 kishwaukee St . rockford, il 61109 phone: (800) 435-2816 (800) 435-2816 Fax: (815) 229-2978www .posi-pour .com barsupplydirect@hotmail .comPosi - Pour Portion Control Pourers and Full Line of Bar Supplies

mass appeal specialties inc.Booth # 124, 125 Thomas G . Wilkinson 2247 Shawano ave Green Bay, Wi 54303 phone: (920) 469-2000 & (800) 345-5432 Fax: (920) 469-1111www .massappealinc .com sales@massappealinc .comCustom Screenprinting on Shirts, Jackets, Hats and Advertising Specialties

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2014 Spring Conference exhibitor List

millercoorsBooth # 20, 20 .5 Samantha knitter 3939 W . highland Blvd . Milwaukee, Wi 53208 (920) 376-3678www .millercoors .com samantha .knitter@millercoors .comMiller Coors Products

minhas micro distilleryBooth # 23 Brenda o’rourke 1404 13th St ., Units a-D Monroe, Wi 53566 phone: (608) 328-5550 Fax: (608) 325-3198www .minhasdistillery .com rbcsales3@rhinelanderbrewery .comRum, Whiskey, Tequila and Vodka

modern cash register systemsBooth # 106 Tom Jones p . o . Box 574 Neenah, Wi 54957 phone: (920) 749-8007 Fax: (920) 749-8011www .moderncashregister .com tom@moderncashregister .comStand-alone Cash Registers and Point of Sale Systems, Sales, Service, Supplies & Peripherals

nei-turner media Group inc.Booth # 46 Barbara howell p . o . Box 1080 Williams Bay, Wi 53191 phone: (262) 245-1000 Fax: (262) 245-2000bhowell@ntmediagroup .comSpecialize in Publishing High-Quality Print Materials, Visitor Guides, Magazines, Custom Publications

Pabst brewing companyBooth # 49 Jerry Malcore 20655 Tennyson Dr . Brookfield, Wi 53045 phone: (262) 439-9173 & (262) 391-4629 cellwww .pabstbrewingco .com jcmalcor@pabst .comBeer

Patron spirits companyBooth # 122 Marc Smith 9655 Woods Drive, #411 Skokie, il 60077 phone: (847) 966-0886msmith@patronspirits .comTequila, Vodka, Rum & Cordials

Precision Pours inc.Booth # 39 richard Sandvik 12837 industrial park Blvd . Minneapolis, MN 55441 phone: (800) 549-4491 & (800) 549-4491 Fax: (763) 694-9343www .precisionpours .com tomhighum@precisionpours .comManufacturers of the 3 Ball Liquor Pour That Over 2,500 TLW members Use

r & s marketingBooth # 80 Bob hayden p . o . Box 620271 Middleton, Wi 53562 phone: (608) 516-1418 & 608-345-5681 kevin cellkevintvedten@charter .netPacker/Badger Prints, Tables, Birdfeeders

reco store equipmentBooth # 70 charlie Webster 1617 5th St . S . hopkins, MN 55343 phone: (952) 935-4330 Fax: (952) 935-6875www .recostoreequipment .com c .webster@recoverysy .comRetail Store Equipment

reinhart Food service llcBooth # 40 Mike Merrell 1500 Saint James St . la crosse, Wi 54603 phone: (608) 386-5050www .rfsdelivers .com mjmerrell@rfsdelivers .comBroadline FoodService Distributor

riverside Foods inc.Booth # 45 Mike coenen 2520 Wilson St . Two rivers, Wi 54241 phone: (800) 678-4511 & (920) 323-3351 cell Fax: (920) 794-7332www .riversidefoods .com musky@riversidefoods .comInnovative Appetizers, Legendary Seafood, Breaded and Battered Appetizers, Fish and Seafood

sanimaxBooth # 123 Tracy Fick 545 hardman ave . S . South Saint paul, MN 55075 phone: (651) 451-6858 & (800) 765-6453 Fax: (651) 451-6542www .sanimax .com tracy .fick@sanimax .comCollection & Recycling of Used Cooking Oil, Grease Trap Servicing, Line Jetting & Power Washing

skill PongBooth # 113 Dennis kahn 625 Walnut ridge Dr ., #170 hartland, Wi 53029 phone: (262) 303-4887 Fax: (262) 303-4987www .skillpong .com dennis@skillpong .comLiquidless Pong Game

society insuranceBooth # 19 Mike Disher p . o . Box 179 Stevens point, Wi 54481 phone: (715) 344-8383 & (800) 675-5137 Fax: (715) 344-4427www .disherinsurance .com mike@disherinsurance .comProperty & Casualty & Workers’ Compensation Insurance

stansfield Vending inc.Booth # 47 Gary Nelson 3172 Berlin Dr . la crosse, Wi 54601 phone: (608) 782-7181 Fax: (608) 785-7016www .stansfieldvending .com gnelson@stansfieldvending .comCoin Operated Music & Amusement Machines

star connection/lodgeVisionBooth # 50 chad Strampe S2634 cty . rd . BD, Ste . 1 Baraboo, Wi 53913 (608) 355-2025 Fax: (608) 234-4302www .lodgevision .com sales@lodgevision .comCommercial & Residential Satellite TV, Digital Signage, Internet, Phone

superior VendingBooth # 4 andrew Schmitz 7777 highway 65 N .e ., Ste . 1 Spring lake park, MN 55432 phone: (763) 784-9446 Fax: (763) 784-9257www .supervend .com superiorvending@gmail .comATM & Amusement Vending/Bar & Restaurant

swanel beverage inc./banzaiBooth # 28 ron Musial p o Box 1186 hammond, iN 46325 phone: (800) 279-2635, ext . 318 & (800) 932-7607 Fax: (219) 932-7724www .banzaienergy .com ron .swanel@yahoo .comEnergy Drink (Banzai), Juices, Fountain Syrups

transform technologiesBooth # 116 Bret Gundlach 5008 Gordan ave . Madison, Wi 53716 phone: (800) 628-9954 Fax: (608) 310-5214www .transformtechnologies .com bret .gundlach@transformpos .comPoint of Sale Systems, Security & Surveillance, Digital Signs, CC Processing

the insurance centerBooth #12 Tim Johnson 701 Sand lake rd . onalaska, Wi 54650 phone: (608) 783-6441 Fax: (608) 783-1079www .ticinsurance .com tjohnson@ticinsurance .comFull Service Agency, Individual Life & Health, Business Ins., Retirement Plans, Employee Benefits Ins.

tri-mart corporationBooth # 29 Steve Sundby p . o . Box 308 Menomonie, Wi 54751 phone: (715) 235-8195, ext . 22 Fax: (715) 235-1643www .trimart .com ssundby@trimart .comWholesale Distributor

tricky dick & Joyce specialtyBooth # 105, 97 Dick Van Den heuvel 1315 Doty St . Green Bay, Wi 54301 phone: (920) 435-8217Novelties, New Year’s & Pull Tabs

trl int’l mtkg. Group/Global Vending llcBooth # 7 Thomas r . laugen p . o . Box 6233 Madison, Wi 53716 phone: (608) 332-5447 & (800) 659-5447 Fax: (608) 825-8862www .trlimg .com thomaslaugen@trlimg .comAir Purification Systems, Video Gaming, Bottle Crushers, Portable Heaters, Furnace Filters

tsys merchant solutionsBooth # 88 lisa Meekma 1601 Dodge St ., Floor 25e omaha, Ne 68102 phone: (402) 574-7723 Fax: (402) 938-5514www .tsysmerchantsolutions .com lmeekma@tsys .comPayment Processing

Vern’s cheese inc.Booth # 35, 36 kurt knoespel 312 W . Main St . chilton, Wi 53014 phone: (920) 849-7717 Fax: (920) 849-7883www .vernscheese .com kknoespel@vernscheese .comBar Items, Cheese, Meats, Snacks, Appetizers

Vienna beef co.Booth # 13 Jim locaciato 2501 N . Damen ave . chicago, il 60647 phone: (708) 420-3427 Fax: (773) 409-2510jlocaciato@viennabeef .comVienna Beef Sausage, Soup-Chili, Pickles

Vital tokensBooth # 89 Scott Glor 680 Vandeberg St . Baldwin, Wi 54002 phone: (715) 684-5300 & (877) 448-6536 Fax: (715) 684-5301www .vitaltokens .com info@vitaltokens .comDrink Tokens, Bomb Cups, Can & Bottle Koozies, Save My Seat Cones, Beer Buckets

Wisconsin alcohol & tobacco enforcementBooth # 3 roger Johnson p . o . Box 8933 Madison, Wi 53708 phone: (608) 266-6757 Fax: (608) 261-6240State Alcohol & Tobacco Laws

Wisconsin souvenir milkcapsBooth # 115, 114 Walter Bohrer 1860 executive Dr ., Ste . e oconomowoc, Wi 53066 phone: (414) 217-1731 Fax: (262) 968-1849charlic@sbcglobal .netPromotional Milk-Cap Pulltabs & Vending Machines for Pulltabs

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2014 Spring Conference Auction

each year at the Spring conference, members gather Tuesday evening

for the TLW Live Auction .

if your league or members will be bringing auction items to the Spring conference, please complete the form below and send it to the auction chairperson Sue Bonte lee .

Donor (individual name and league)

contact person

phone (business) (home)

please describe the item(s) your members will be donating to the TlW auctions .

item: Value:

item: Value:

item: Value:

item: Value:

item: Value:

Thank you for your participation!return this form by March 28, 2014 to Sue Bonte lee, 721 132nd St ., hudson, Wi 54016

The TlW live auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! in addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p .m . and Wednesday, 9:00 a .m . to 2:15 p .m . (Silent auction room will be open from 3:00 to 6:00 p .m ., Monday if you would like to drop off items .)

in the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! auction chairperson Sue Bonte lee helps coordinate the auctions that benefit the Direct Givers Fund and Tipac .

Donating an item is simple .

1 . please fill out the form below and mail it to: Sue Bonte lee 721 132nd St ., hudson, Wi 54016-6920 email: suebontelee@gmail .com cell: 715-381-7958

2 . Bring your item to the registration booth upon arrival to the spring conference . •The auction committee decides if the item will go into the live or silent auction . •all items purchased at the auctions must be paid for by personal check, credit card or cash.

thank you for your contributions!

Auction item form TLW 2014 Spring Conference

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The La Crosse Areawelcomes theTavern League of Wisconsin

Visitor information: 800.658.9424 or 608.782.2366www.explorelacrosse.com

• Great downtown area near the La Crosse Center• Fine restaurants & bars• Specialty shops• Hiking and birding trails near Riverside Park• Regional shopping center

410 Veterans Memorial DriveLa Crosse, WI 54601

TLW 1st Annual Food Drive

“Friends & Neighbors Helping Friends &

Neighbors”Beginning with our spring conference in La Crosse, the TLW will conduct a food drive to benefit a local food bank, furthering our mission as “Friends & Neighbors Helping Friends & Neighbors.”

To show our conference host community the generosity of our members, we ask all attendees to bring a non-perishable food item to donate to the Hunger Task Force of La Crosse.

Here are a few reminders when considering your donation:

• Please avoid items packaged in glass. One broken jar can damage many other donations.

• Please do not bring items past their expiration dates.

• Non-perishable food items are always welcome.

• Make your donation extra special by contributing one or more high-protein and nutrient packed item, including: peanut butter, canned meat, canned fish, beef stew, canned fruit and fruit juice.

Look for collection barrels at the entrance to our general sessions, Tuesday and Wednesday morning.

Representatives from the Hunger Task Force of La Crosse will be on hand to accept your food or tax deductible monetary gifts and answer any questions you may have.

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leAgue ProFile

Fifteen years ago, Ozaukee County recommitted to the cause. “There was a period when we weren’t in the Tavern League,”

says Donna Booth, president of the Ozaukee County Hospitality Association. “I don’t know how long that was, but we reorganized back in 1999.”

From seven or eight members in 1999, the Ozaukee County Hospi-tality Association now has about 45 members, with a few more ap-plications outstanding. “Like all other county leagues, we’re always recruiting. The best thing to do is just get out there and talk to people.”

While Booth isn’t sure why Ozaukee County left the Tavern League (the county was part of the Licensed Beverage Association for awhile), she remembers the day a recruiter came into L&G Express, where she’s a bartender, and told her all about the Tavern League of Wisconsin. “I got on the bandwagon right away and asked the own-er what’s going on — you’ve got people representing you on the state and national level and not taking advantage of that,” recalls Booth.

After that, the owner of the bar where Booth worked attended an organizational meeting. Then about a year after the Ozaukee

County Hospitality Association formerly organized, L&G owner Gordon Dreblow asked Booth to represent L&G Express at future meetings. “I started going to the meetings, and within a year of that became secretary, then president,” she says.

The Association meets the second Monday of each month. As a small county with not a lot of members, charity and hospitality are a big part of this organization’s monthly agenda.

The Association’s big annual event is its Wacky Golf Outing held at the Edgewater Golf Club in Grafton. “There’s nothing about it that’s normal,” says Booth.

While many golf outings include a longest drive contest, at this event, the longest drive is done with a two-foot plastic driver. “You can’t get 200 yards on that. You’re lucky to get it out of the tee box,” Booth adds. The putting contest is done with a crooked put-ter, toilet seats are used as hazards, and the most popular contest is shaking for a shot at a tee box. “It’s all for fun. You can’t go out there to have a serious game of golf,” says Booth.

The Association has held the golf outing for 10 years and each year it averages about 60 participants. Proceeds benefit the Association and a portion goes to SafeRide.

At present, says Booth, Ozaukee County is planning to make changes and updates to its SafeRide program. “We want to tweak it a little bit. We’re a good Samaritan kind of a county, usually our bartenders just wind up taking someone home, but the vision is to make more rides accessible.”

While the Ozaukee County Hospitality Association may be small, it’s got some clout. For instance, Booth talked of the time the Cedarburg City Council wanted to ban smoking outside. “We went to the meet-ing and it never happened. Sometimes it’s just presence that makes a difference, so we do keep active and keep our ear open.” TLW

ozauKee CouNtY HosPitaLitY assoCiatioN

officers of the ozaukee county hospitality association display a proof of age sign . From left: carol Blank, director; Jim hedrick, director; Donna Booth, president; and Dennis Bruss, sergeant at arms . Not pictured are: larry Weidmann, vice president; Jill Gruetzmacher, treasurer; and Sarah krenn, director .

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The Schooner pub is a popular spot in downtown port Washington . located just 750 yards from the city’s marina, it’s a great destination for boaters and fishermen, plus it offers spectacular views of lake Michigan .

Business sPotlight

Since 1977, Mark and Karen Poull, owners of Schooner Pub have been welcoming guests to their bar in downtown Port

Washington. It’s not just the wonderful view of Lake Michigan that greets guests upon entering, but the jovial atmosphere that’s evident as you walk through the doors.

“I think personality and atmosphere are a big part of what at-tracts people and keeps them coming back,” says Mark Poull, who’s quick to make a joke or say something funny, even with strangers. “My personality and what I reflect onto my employees, makes for a happy, efficient staff that likes to laugh and have fun. And I think that reflects on the customers.”

When Poull first bought the bar 37 years ago, it was “a really old-time bar, kind of Western looking,” he says. Over 100 years old, the building has been greatly refurbished and expanded through the years, thanks to Poull. The original downstairs bar has a warm, turn-of-the-century motif, while the upstairs bar over-looks the marina. Patrons can also enjoy the outdoors on either the expansive lower patio or upper deck or take advantage of the private party room. Poull is planning another addition this spring. “We’ve done a lot of work over the years,” he says.

One of Port Washington’s most popular nightspots, The Schoo-ner Pub is located on the main strip, near tourist attractions with convenient parking that makes it a destination for locals and trav-elers alike.

“Port Washington looks a lot like something in New England,” says Poull. “It’s a beautiful city, and there are a lot of festivals here, which is a huge help to us. Each day, I’d guess there are about 25 charter boats out for fishing, and it’s easy to get 250 people in town just to fish on a Tuesday. And the great thing is we’re right here, 750 yards from the marina.”

While Poull has 11 employees on the payroll now, with Port Washington’s many festivals and designation as a tourist desti-

nation, that number swells to about 25 May through September. Open seven days a week from 11 a.m. to close, The Schooner Pub serves a variety of soups, sandwiches, paninis, pizzas and “all kinds of munchies,” says Poull. The menu changes regularly.

Prior to opening The Schooner Pub, Poull had worked part time as a bartender, but didn’t have experience running a bar. Instead, he knew he wanted to own a business and with his warm, out-going personality, the tavern industry seemed like a good fit. “I wanted to work for myself, and I was willing to work,” says Poull. “I knew I could do this, and I’m a people person, so it just worked.”

A member of the Ozaukee County Tavern League and Hospital-ity Association since opening his business, Poull is a strong sup-porter of the organization. “The most important thing about the Tavern League is that they are our only voice in Madison. We count on them for their leadership in helping our industry.” TLW

tHe sCHooNer Pub

2012 January/February On Premise 9www.tlw.org

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chAritY sPotlight

Big Brothers Big Sisters (BBBS) of Ozaukee County is helping youth set

future goals, resist peer pressure and ex-cel in school.

“Our children are identified as at-risk, typically from single-parent households, families that struggle with poverty or have other socioeconomic concerns,” says Nicole Bulow, program manager, Big Brothers Big Sisters of Ozaukee Coun-ty. “These are children who need extra guidance, support and encouragement to succeed at school, set goals for the future and have real successful lives. And we’re able to do that with support from organi-zations like the Ozaukee County Hospi-tality Association.”

BBBS matches children age 5 through 17 with adult volunteers in two core pro-grams: A community-based program in which adult mentors and children meet two to three times per month and do

things together that the adult might nor-mally do. The second is a school-based program where mentors meet with chil-dren for up to one hour during the school day. Some children participate in both programs, depending on their needs.

While BBBS of Ozaukee County served about 185 children in 2013, that’s just the number of matches the organization was able to make; there is always a waiting list. “Our waiting list averages around 45 children ready to be matched in our school-based and community programs,” says Bulow.

A majority are boys awaiting male men-tors. “We are always looking for male mentors. It’s important to know that be-ing a mentor doesn’t have to change your life — you’re encouraged to include the child in everyday things you enjoy do-ing anyway,” says Bulow. In addition, the commitment is flexible and mentors can set their own schedules for both pro-grams. “In each program, you determine what’s convenient in your schedule and personal life,” she adds.

Another misconception is that mentors need to have experience with children. Instead, says Bulow, “You just have to want to spend time with them and en-courage and support them.” In addition to mentors, BBBS is in need of volunteers for office and clerical work as well as new board members.

Each year, BBBS surveys its youth to see how effective its programs and mentors are. In the most recent survey, 93 percent of children were on track to graduate high school, 93 percent have established goals and future plans, and 94 percent reported that due to their mentors, they were better able to resist peer pressure and less likely to use drugs and alcohol and participate in bad behaviors.

“The nice thing about BBBS is we are a preventative program,” says Bulow. “We help them see that their future is bright. Because of these outcomes, our children are graduating; they have plans for the future; and they’re growing up to be healthy, contributing adults in the com-munity. When you start with a child, it goes full circle.”

BBBS has three special events annually to raise money for its programs: a run/walk as part of the Cedarburg Strawberry Fes-tival, a fall giving campaign, and Bowl for Kids’ Sake, held in March.

Ozaukee County Hospitality Association has been a Bowl for Kids’ Sake sponsor since 2005. The Association has donated more than $4,000 to BBBS through the years.

“Bowl for Kids’ Sake is one of our key activities because of the low cost of the event, so our sponsors’ money goes right back to the children and programs. And all money that is raised is for our local children, which our donors love,” says Bulow. “The Ozaukee County Hospi-tality Association’s support is crucial for that.” TLW

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2012 January/February On Premise 19www.tlw.org

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corPorAte sPotlight

PreCisioN Pours iNC.

Rick Sandvik used to speak with an average of 50 tavern owners a day.

That was in the early years of Precision Pours Inc., his 17-year-old company lo-cated in Plymouth, Minn. Sandvik, who serves as president of the company, says that he’s never been a professional bar-tender, but he has learned a lot about the industry through the many stories he’s heard from them. First, he’s seen that tavern owners are literally throwing money down the drain, and second, that overconsumption is a dangerous thing when combined with a motor vehicle.

Sandvik is well known in the industry for his advocacy efforts regarding por-tion control, and has seen his business reach more than 80 countries world-wide in less than two decades. Precision Pours has been involved with the Tavern League of Wisconsin (TLW) since 1997, and a corporate sponsor of the league and its President’s Reception since 2006.

Sandvik’s wife and daughter both work in the company office, and while he says many people think Precision Pours is a large company, it’s small in comparison to the impact it has in the tavern indus-try. “We do this $3.50 at a time,” Sand-vik says with a laugh.

Portion PourinG“Portion control is more important than ever,” says Sandvik. “In that, I’m a firm believer.”

He says he’s very proud of his two daughters, who always have a designat-

ed driver. When he and his wife are out with friends, the same rules apply. They take turns driving home.

When it comes to the bottom line, how-ever, Sandvik says that he could walk into a restaurant and ask for cheese on a hamburger, and later find an extra charge on his bill. “If I order a rum and Coke, however, and ask for more rum, they do it willingly,” he says.

He offers this well-known reminder that liquor is more profitable than food and that bigger tips are not necessarily equat-ed to stronger drinks. “You’re pouring the liquor; you’re just not getting paid for it,” he says.

The customer experience also plays into this scenario. Consistent drinks are a must in the tavern industry. If one bartender is pouring a drink with 1.25 ounces liquor, and the next only one ounce, customers will feel cheated, or just ask for a stronger drink.

This is why many people stop using his pour spouts; customers are not happy. Sandvik offers this trick to get over-pouring under control and keep customers happy at the same time. “Start out with what you’re doing now, say a 1.25 pour,” he says. “Then, maybe in a year, switch to a 1.125-ounce pour.” Sandvik says that with 1/8 oz. overpour, four drinks per bottle are lost, which adds up over time. “Portion control is important from a profitability stand-point, for consistent cocktails and cus-tomer satisfaction,” he notes.

What’s neW?Precision Pours is now offering a bever-age monitoring system, or what Sandvik playfully calls “a normal pour spout on steroids.” He has added a micropro-cessor and transmitter to the tradition-al pour spout. Each time the bottle is turned and poured, the data is recorded.

Sandvik says the tavern owner knows exactly what bottle and how much was poured at any given time. “If they tip up and pour extra, we’ll know that too,” he adds. This data then links to the estab-lishment’s point of sale system.

He adds that the company is just three months shy of releasing a pour spout with a screen in it, to help combat fruit flies. Also being introduced this year is a stainless steel pour spout. While it’s more expensive, Sandvik says he’s found that many of the bartenders like the long, metal spouts.

“When times are bad, people drink more; when times are good, people drink more expensive,” concludes Sand-vik. “Pubs have always been a very im-portant part of our country.” He says it’s an industry with great people and one he fell in love with many years ago.

Sandvik says that Precision Pours brings value to the industry by understanding how tavern owners are pouring all over the world. Aside from liquor, he says that precise pour spouts are the most profitable purchase a tavern can make.

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FeAtured AFFiliAtes

FleminG’s Fire 1 inc.Peace of mind is an intangible every business owner wants. Should the unthinkable occur, whether it’s a fire or a burglary, you can be prepared. All it takes is a phone call to TLW affiliate member, Fleming’s Fire 1. This 30-year-old Oconomowoc business has a team of experts on staff to outfit any bar or restaurant with the right equipment for 24/7 protection.

In 1984, Tim Fleming started selling just fire extinguishers and fire suppression systems, but the company has grown to include product sales, installation, and service of a variety of products for residential and commercial applications, and has become an equipment source for local fire departments. TLW members can look to Fleming’s Fire 1 for fire alarms, burglar alarms, security systems, 24-hour monitoring services, surveillance cameras, emergency and exit lights and AEDs (automatic external defibrillators).

Fleming says the company also takes care of hood and duct cleaning for bars and restaurants. “It’s a natural to be able to offer this service, along with our fire suppression systems, which we install and service,” he adds.

Fleming acknowledges that his company’s product offering is highly technical, but he is a firm believer in training for his staff. “I’m 100 percent for my guys being educated and certified in what they do.”

When asked why a TLW member should select his company as opposed to the competition, Fleming doesn’t hesitate. “We provide a better value due to our prices, we have the experience, and an excellent reputation.”

Fleming’s son, Tom is a vice president in the company and specializes in surveillance cameras and alarm systems. “He enjoys working with these products and equipment, but he’s also certified on all the other equipment as well,” says Fleming.

Son, Tim, Jr. has decided on a different path. Although he doesn’t work in the business, he’s taken the act of protecting property and lives to the next step as a fire fighter for the city of Waukesha.

The senior Fleming’s pride is evident when he speaks about his sons’ accomplishments and his life’s work. All are, in their own way, laboring behind the scenes to provide essential products and services we all can rely on. And that in itself is peace of mind.

FlemIngs FIre 1 Inc.Tim Fleming W334 N6956 Stone Bank Rd., Oconomowoc, WI 53066Phone: (262) 966-7633www.flemingsfire1.com

oFFice suPPlies 2 u, inc.As a Tavern League of Wisconsin member, you might wonder why a company named Office Supplies 2 U would be an invaluable business partner. This Stevens Point-based company has found success in the highly competitive office supplies market, but they’re also a single source for everything from cleaning chemicals and trash bags to paper towels and toilet paper.

Sales Director Darin Van Handel believes Office Supplies 2 U has carved out a unique niche for small bars and taverns that are struggling to find cost-effective supplies. “If you’re not serving a lot of food, maybe just pizza, our company is the perfect choice for commodity items that everyone uses and reorders.”

The company offers free, next business-day delivery. Van Handel says they set up credit card billing so there are no invoices to worry about or checks to cut. “We have a program that fits busy bar owners, whether you choose to go to our website to order, give us a call and speak to an inside sales person or choose to have one of our knowledgeable account managers stop to see you,” says Van Handel.

He says some customers have standing orders which are triggered to replenish and ship on a regular basis – whether it’s every week or once a month. “You don’t have to be a customer that orders in large volume to set this up. One thing people don’t have enough of is time, so this system makes it easy for bar owners,” he adds.

Van Handel was instrumental in creating a janitorial/sanitation supply program tailored to the needs of TLW members. An impressive product portfolio encompasses the essentials every bar owner needs, including bath tissue and dispensers, disinfectants, sink sanitizers, floor cleaning products, hand soaps and dispensers, floor mats, trash liners and bags, plus hospitality items like napkins, cups, bowls and plates, and more. Office Supplies 2 U can also supply coffee and brewing equipment, popcorn and popcorn machines as well as peanuts in bulk.

Although Office Supplies 2 U is small in size with just 20 employees, Van Handel says the experience his staff has is phenomenal. Sixteen sales people cover Wisconsin, northern Iowa and part of eastern Minnesota. “Two-thirds of our sales staff have 25 plus years of experience, so if you don’t see the product on our website, chances are our sales people can find it for you.”

OFFIce suPPlIes 2 u, Inc.Darin Van Handel5225 Joerns Dr., Stevens Point, WI 54481Phone: (888) 508-6728darinv!os2u.com • www.os2u.com

Fleming’s Fire i inc.

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emil’s PiZZa inc.“Our first frozen pizza went out to a tavern account and that has been the building block for our product line from day one,” says Brian Ryan, director of sales for Emil’s Pizza. “The business really started growing after that, so a lot of thanks needs to go to Tavern League members.”

What started as a pizzeria in downtown Watertown in 1961, soon expanded into the spin-off frozen pizza company we know today. “As more taverns, bowling alleys and other entertainment spots began serving our pizza, customers started asking if they could buy it anywhere else. Our salesmen went to local grocery stores and told them about these customer requests and how they’d do well with our pizza. The retail demand really expanded after that,” explains Ryan.

With growth came more guidelines for production and manufacturing and Ryan says instead of running a state inspected facility, Emil’s is now under the scrutiny of the USDA and must meet all federal regulations for food safety and consistency.

Emil’s Pizza has seven truck routes covering a large swath of Wisconsin, from Madison and Milwaukee to the Fox Valley and Green Bay. According to Ryan, a partnership with Holiday Wholesale and Sysco Baraboo within the last few years has expanded the company’s reach into all parts of the state and to almost every Tavern League member. “This has given us a huge advantage,” says Ryan. “Before we started these partnerships, I used to visit with the same Tavern League member at every Tavern League show. He’d come to our booth twice a year, every year; have a piece of pizza and say, ‘You’re the best frozen pizza I can’t buy.’ It was great to be able to finally tell him, he now could buy it and serve it in his bar.”

In addition to a great variety of pizzas, Ryan explains there’s another part of their business that sets them apart from the competition. “Our delivery trucks are able to sell individual pizzas, instead of a case of all one type. This allows customers to buy what they want and get a better mix of pizzas that fits their needs. Some accounts are also on a regular routing schedule so we can help them maintain good inventory levels.”

In order to complement their full line of pizzas, Emil’s entered into an agreement with Portesi Italian Foods, and in late February began carrying Portesi products on their truck routes. Stevens Point-based Portesi, like Emil’s, has a rich history with bar and tavern owners. The company also found early success selling pizzas to bar owners, which spurred distribution to other retail channels.

emIl’s PIzza Inc.Brian Ryan1020 S. 12th St., Watertown, WI 53094Phone: (920) 262-9756 • Fax: (920) 262-2920www.emilspizza.com

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Accounting helP

reCorD KeePiNG for Your oWN busiNess bY MiCHeLLe eNo, CPa

Keeping good business records may help you increase profits. Your busi-

ness records tell you where your business is and where it’s going. They point out potential trouble spots and serve as a guide to where you want your business to be.

Like a valuable office manager, your re-cord-keeping system should have good work habits. It should be easy to use. It should be accurate, complete and con-sistent throughout all of its applications. You don’t want to base important busi-ness decisions on partial or outdated in-formation. Finally, it should summarize results in an easily understandable man-ner. If you can’t comprehend the data that your record-keeping system pro-vides, you might ignore its implications.

Record-keeping systems are available in both manual and computerized ver-sions. Those available as software gener-ally have the ability to analyze your data for you and summarize your business activity into useful financial reports.

What your records should do For youLike a physician’s diagnostic tool, your records should help you assess the health of your business. • Bank statements measure cash on

hand, and accounts payable lists your expenses that are due. Togeth-

er, these records help determine cash flow requirements.

• Payroll records give you information about your employees and help you determine the appropriateness of your pricing.

• Inventory records help you manage quantity and possibly avoid the loss of profits from obsolescence, deteri-oration, or lack of stock.

• The statement of revenues and ex-penses helps pinpoint unprofitable products or services and tells you if the income you generate will sup-port your expenses.

• The statement of assets, liabilities and equity captures the condition of your business at a given moment in time.

be PrePared For the tax man!One of the most important functions of business records is to prepare you for filing tax returns. You may want to set up a record-keeping system that summa-rizes information to match IRS require-ments.

Here are some tax issues to consider when deciding what records to keep:

• Your deductible car or truck expenses may be the actual expenses incurred (including gas, oil, tires, repairs, and insurance), or you may elect to take the standard mileage rate (56 cents per mile for 2014). To determine the best method, you need to keep good records for both methods.

• If you use your home or other real estate for business purposes, you can deduct the business portion of your mortgage interest, property taxes, and maintenance and repair ex-penses associated with the property. Good records will be important here to support your deduction.

• You may also be able to take ad-

vantage of a new, simplified way to calculate the home office deduction, which took effect in 2013. Under this method, instead of keeping re-cords on actual expenses such as utilities, repairs and maintenance, you would multiply the square foot-age of the office by $5.00. However, the maximum deduction allowed is $1,500.

Remember to save any records and un-derlying documentation, such as invoices or receipts relevant to your tax return for at least six years.

manaGinG your business recordsRecords management is vital to any business. You should have a good sys-tem in place that will ensure that both your paper records and your electronic/digital records are retained as long as they need to be. Make sure your records are easily identifiable and accessible, and keep them well-organized. Shred paper records that you no longer need. Keep your electronic records safe and secure by adding a firewall to your computer and using software that provides ade-quate security. TLW

Michelle (Shelly) Eno is Tax & Business Ser-

vices Department Manager with Wegner LLP,

CPAs & Consultants with offices in Madison,

Baraboo, Janesville and Pewaukee. This article

is not intended to give complete tax advice, but

a general review of the subject matter. You can

contact Michelle at 608-442-1951 or michelle.

[email protected]

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capital Brewery

cardtronics USa

cash Depot

central ceiling Systems inc .

century Services

chambers Travel

cintas corporation

coffee express inc .

cornerstone processing Solutions inc .

corporate casuals & promotional products

county Wide extinguisher inc .

D & D amusement Games llc

Dalin lindseth & co . S .c .

Dean health plan

Dean’s Satellite

Delafield Brew haus

Deli express

DeVere company inc .

Dierks Waukesha

Dining publications llc

DiScUS

Disher insurance Services

DJ D-Train

ecolab

edge one inc .

el cortez hotel & casino

emil’s pizza inc .

energy Distributing

engels commercial appliance inc .

Fabiano Brothers

Flanigan Distributing

Fleming’s Fire i

Flipside coin Machines inc .

Foremost Business Systems

Freistadt alte kameraden Band

Friebert, Finerty & St . John S .c .

Game Management corp .

Games are Us inc .

General Beer - Northeast inc .

General Beverage Sales co .

Glavinsured agency inc .

Great lakes amusements

Great lakes Beverage

Great Northern amusements

Guardian pest Solutions inc .

Gunderson linen

happy Tap

heartland payment Systems

hiawatha chef, Bar and Janitorial Supply

holiday Wholesale inc .

hospitality Services corp .

huebsch Services

ideal ad & Sportswear

independent insurance Services inc .

indianhead Foodservice Dist . inc .

insphere insurance Solutions

The insurance center

J T advertising

JBM amusements

Johnson Brothers Beverage

Johnson Distributors inc .

Just in Time refrigeration llc

kavanaughs restaurant Supplies

keg-Stands llc

kessenich’s ltd

kevcorp international

klB insurance Services- illinois casualty

kobussen Buses ltd .

lamers Bus lines

lebby’s Frozen pizza

lee Beverage of Wisconsin llc

legacy advisor Network

lJp insurance agency/ rural Mutual

M & r amusements & Vending llc

Magnuson industries inc .

Mass appeal Specialties inc .

Meyer Brothers llc

Micro Matic

Midstate amusement Games

Midwest amusements

Midwest coin concepts of Wi

Milwaukee Brewers

Milwaukee Bucks

Milwaukee pedal Tavern llc

Mississippi river Distilling company

Mitchell Novelty co .

Modern cash register Systems

Murphy Desmond S .c .

National chemicals inc .

Nei - Turner Media Group inc .

New Glarus Brewing co .

Northern lakes amusement

Northwest coin Machine co .

o’Grady’s pizza

office Supplies 2 U inc .

omega processing Solutions

paradise printing company

park ridge Distributing inc .

patron Spirits company

pehler Distributing inc .

per Mar Security Services

plunkett’s pest control

portesi italian Foods inc .

precision pours inc .

QponDog on Mobile advisors

racine amusement inc .

red’s Novelty lTD

reinhart Food Service llc

riverside Foods inc .

S & S Distributing inc .

Saloons N Spoons/Turbo chemical

Sam’s amusement co .

Sam’s club

Sanimax USa inc .

Saratoga liquor co . inc .

Schmidt Novelty

Serralles USa

Service Specialists

Special olympics Wisconsin inc .

Stansfield Vending inc .

Star connection/lodgeVision

Stevens point Brewery

Superior Beverages llc

Superior Vending

Swanel Beverage inc ./Banzai

Tamarak Design’s

Think ink & Design

This Drinks on Us, llc

Ticket king inc .

Toccata Gaming international llc

Total register Systems

Tri-Mart corporation

Tricky Dick & Joyce Specialty

Vern’s cheese inc .

Vital Tokens

Wausau coin Machines inc .

West Suburban insurance agency

Wi hospitality insured

Wil-kil pest control

Wine institute

Wisconsin Souvenir Milkcaps

Wordbyphone .com

AFFiliAte MeMBers

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neW MeMBers

TlW NeW MeMBerS ocToBer 16, 2013 To FeBrUary 15, 2014stAte onlY

Rusty RailMerle M . crane hawkins

district 1

kenosha city

Food & Fun First LLCBradly pellegrin kenosha

Soon’s Sushi CafeSoon o . Noel kenosha

The Coffee PotJanis Barnhill & Julie Zorn kenosha

kenosha county

Coins Sports BarMark Gascoigne kenosha

McAuliffe’s PubJohn Mcauliffe racine

Silver City Sudscarol Schneiderman Silver lake

racine city

4700 LLCakil ajmeri racine

Michigan Pub LLCGeorge Seater, Jr . racine

racine county

Summit Restaurant and Everest LoungeBrian poffenberger racine

ChancesThomas r . Schuerman rochester

The Rail StopDebra Nelson Waterford

rock county

Willowdale Tavernrachel Severance Janesville

Varsity Lanesantoinette lambert Milton

south central

Monroe Country ClubJustin Thomas Monroe

kleeman’s Bar & Grill LLCGreg kleeman New Glarus

Walworth county

Lauderdale Landing Inc.Mike healy elkhorn

Baker Housekevin halminiak lake Geneva

district 2

columbia county

Club 60 LLClori Broesch columbus

dodge county

Perfect Mix Sports Barkurt kruchten Beaver Dam

Thirsty Beaverholly Thomaschaske Beaver Dam

The Old Rock Joshua Zimmer columbus

Snappers Sports BarTroy & Marcy Benz Fox lake

Rollin Stone Pizza PubJeff & Tammy christenson Juneau

Jefferson county

Fat BoyzJohn Dawson Fort atkinson

Buckeez Saloon LLCDaniel Gorder Watertown

Club H2OGeoff echardt Watertown

Randy & Gloria’s Firehouse Lanes Bar & Grillrandy & Gloria kuckkan Watertown

The Firecracker Pub allison & eric Dobbin Watertown

Windwood of WatertownDanny rainbow Watertown

madison/dane county

Dots TavernDavid ace Belleville

Drackenberg’s Cigar BarJackson halink Madison

Dream Lanes Eastrobin M . Goldberg Madison

University Avenue Liquorherbert W . Taylor Madison

New york Center TapShirley kramer Marshall

BSR Bar & GrillDavid Dargerio Middleton

PDQ Food Stores Inc.pDQ Food Stores Middleton

Banushi’s Bar & Grillilir Banushi Stoughton

Daly’s Bar and GrillSteven Daly Sun prairie

Prairie Lanesross Bussan Sun prairie

Waukesha county

Brisco Wood GrillGabriel Tsioutsiopoulos Menomonee Falls

Cleveland Pub Inc.chuck Vecitis New Berlin

Bucky’s Lakeside Pub & Grillray M . Bucholtz okauchee

district 3

crawford county

Leisure Time Sportsbar and BowlMike Boway or Shanna rowley prairie du chien

Country Gardens Motel & LoungeGuy & Tamara Nelson Soldiers Grove

Grant/iowa county

American Legion #433eveland Trainor post Barneveld

McCarville’s My Turn Publee Mccarville Belmont

Cassville Conservation ClubJohn reding cassville

Schurman’s Wis Cheese Country Inc.lorraine Schurman Dodgeville

B.D.’s Eagles NestBrian k . Daniels Fennimore

Gangster’s Bar & Grillconnie hinderman hazel Green

Pats Pub LLCMark pattenson Mineral point

Juneau county

kaz’s Barpatti kaczmarek elroy

Double B BarSharon Bingenheimer lyndon Station

Jim & Jan’s Wildlife Bar & GrillJim Miller lyndon Station

Swagger InnJennifer Stentz lyndon Station

DetourJames Berndsen New lisbon

Wonderly’s Country Storeleona Newstrom New lisbon

la crosse city/county

Tippy Toe InnMark Foss chaseburg

Best Western Riverfront Hotellal patel la crosse

Bootleggersrebecca Wise la crosse

Jimmy’s North StarJimmy powell & pete crogan la crosse

Overtime Sports Barandrew Schmitz la crosse

Spanky’s SaloonJette corporation la crosse

Angelini’s Ristorante LLCTony & kelly angelini onalaska

Thirsty Turtlecheryl Jones Stoddard

Trips Bar and GrillJeremy Foreman West Salem

monroe county

ScoreboardTodd lowery Sparta

Oko’s Outpost Inc.ralph rouse Warrens

sauk county

Jose’s Authentic Mexican Restaurantheather parra Wilson Baraboo

Antique TapDerek helmer Sauk city

Industrial BowlJim Wipperfurth Spring Green

district 4

calumet county

Next Door Barpat Schnell & Don Gerrits Forest Junction

Fond du lac city/county

Warehouse Sports Pubrandal J . Bauer Fond du lac

The Wayside robert l . Moses Fond du lac

Countryside Bar LLCShelly hellman & kay Diederon St . cloud

manitowoc county

City Limits Bar & BanquetGuy leclair Manitowoc

Hog WildDave Basken Manitowoc

141 SpeedwayDaniel ratajczak Maribel

Shaving Street Bar & GrillSteven r . Wickesberg reedsville

Chadderboxchad Blish Two rivers

Westshore Sportsman ClubMike krizizke Two rivers

oshkosh city

Sawyer Creek PubJosh Frank & hope Schaefer oshkosh

ozaukee county

No Where Pub LLCMark M . Schubert Belgium

The Hutch Jenny W . allen-Sacho Grafton

sheboygan county

Anchor LanesDan & linda Schmitt elkhart lake

The Osthoff ResortScott Baker elkhart lake

Brennan’s on MichiganTom & peggy Brennan Sheboygan

Penn Avenue PubDoug Gilman Sheboygan

Washington county

Noey’s Pub & Grill LLCBen Brandt hartford

Curve in Bar LLCVinson & cassandra egle kewaskum

Winnebago county

My Place SNL LLClawrence J . kubinski, Sr . Neenah

Eureka Landingsrobert hessenius omro

Ohio St. StationJanet Schneider oshkosh

district 5

Green lake area

Terry’s Barrosemary a . pollock eldorado

Plaza BowlJen rumplemen ripon

Tall Paulspaul Salzwedel ripon

langlade county

Club 55William Boudry pearson

Donovan’s Trailside InnDeedmund Donovan pearson

Full ThrottleJon Schreiber White lake

marquette county

Vandy’s Lakeside Pub & MotelJon Vande Brink Markesan

Holliday Shopping CenterBill lind Montello

Longbranch SaloonJo heller Neshkoro

Bad Brad’s IIBrad hufford & kathie Geisler oxford

Portage county

Airport Barchristine almanza Stevens point

Bill’s Pizzapatrick Barlow Stevens point

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March/april 2014 n On Premise n 41www.tlw.org

neW MeMBers

shawano county

Railway Street Bar & Grillrose Bennett Green Valley

Leaky Roof SaloonMisti J . Burr Gresham

Shawano VFW Post #2723Bar Manager Shawano

Waupaca county

Cutty SarkJosh Thoune clintonville

Suzy-Qz RiversideSusan T . Gehrke clintonville

Tk Bar & Grillkevin l . Mitchell Manawa

Log Cabinlynn Bantrock New london

Waushara county

Triple Crownamy Wilbur poy Sippi

Wood county

Bey’s BarJeremiah henseler Marshfield

JacksTammy livingston Marshfield

district 6

brown county

Firehouse Bar & GrillMichael J . Wilmet De pere

Nicky’s Lionhead Tavern & GrilleJohn Nick De pere

Replay Sports Bar and GrillBrian VanderGloomen De pere

Sympaticopatrick Murphy De pere

Chefusionrobert phillips Green Bay

Olde 41 LLClynn Vandervest Green Bay

Flippers Coverenee a . phillips Greenleaf

door county

Brussels CountrysideThomas kraak Brussels

kewaunee county

karsten HotelDavid Watters kewaunee

marinette county

Steiner’s Northwood’s BPDick Steiner coleman

Thunder Mountain Valley Innpat kleczka crivitz

Ironworks on MainBrandon powell Marinette

Jerry’s BarGerald l . Doberstein Marinette

Bob’s Country BarBob White Niagara

Hoover’s Prime Tymeperry & carole Zeutzius Wausaukee

outagamie county

Chillerz of AppletonDonnie & Jenni Wettengel appleton

The Stoneyard Justin kamps appleton

Bootleggerserica redlin Greenville

1 BarBrian Wood kaukauna

Hitter’s Sports BarBruce Goffard kimberly

The Locker Room hot Brass llc Menasha

Lucky’s Pub & GrillTodd & lois luedtke Wrightstown

district 7

barron county

Sportsmen’s Lodge LLCBonnie Swanson & Jeff Johnston Birchwood

Buck’N Beam’s LLCVicky Bowerman cameron

chippewa county

Corner Barlori rubenzer Bloomer

Chippewa Valley Music FestivalsWade asher cadott

Tip Top BarMichael Ballweg chippewa Falls

Tomahawk Roomkevin Bowe chippewa Falls

Club 40Joel hilson colfax

Arnold Bar LLCeric hurlburt Sheldon

Foxx DenTom pesik Thorp

clark county

Funte’s Bar & Grilllaura Speich Greenwood

Rob & Dar’s Behind Barr’s Bar & Grillrobert & Darlene Scheuerman Greenwood

Strike Time Lanes/ Hideout IIeric lapczynski Neillsville

eau claire city/county

Eau Claire Golf & Country ClubDerek Gentry altoona

Fanny HillDennis heyde eau claire

Hipps Pub N GrubJoel G . Seidlitz eau claire

Jackson county

Full Moon SaloonJeff & elaine Bowman alma center

Castle Hill Supper Clubcarolyne hensel Merrillan

Lake Arbutus Sports BarSteve Morey Neillsville

P-Nut Gallerycatherine rose Taylor

County Line Bar & Supper ClubGary & Dominique hruska Warrens

Pierce county

Mr T’s Big HornSusie Mack Beldenville

Uncle Jon’s Lawton BarTammy Nagel Beldenville

Langers Barrobin Zignego elmwood

Hager City LiquorTim kearns hager city

Oasis Eatery at Nesbitt Nursery & Orchardleah Nesbitt-Miller prescott

Polk county

Tac Two Bar and GrillDave curtis amery

Polar Pete’schris Sellman Saint croix Falls

st. croix county

Phoenix Bar & GrillQuinn or Susie Johnson Baldwin

Barn Board Grill & SaloonTrenton Schug roberts

Wildwood Bar and Grill LLClaVon Johnson Woodville

trempealeau/ buffalo county

Mike’s Bar & GrillDarrell l . olson Galesville

Beth’s Twin Bluffs CafeBeth Blee Nelson

Whitehall Lanes-Hwy 53 Barkenneth J . rentz Whitehall

district 8

ashland/bayfield county

Hotel ChequamegonTed kavajecz ashland

burnett county

Hillside InnDonald lennartson Danbury

The Cabaret Michael F . Scaminaci Webb lake

Greater northwoods

Range BeverageGreg piasani hurley

The Hideaway robert constantini iron Belt

lakeland area

Fuster Clucksapril Stonis & randy Fox hazelhurst

oneida county

Jake’s Bar & GrillScott r . Jacob Three lakes

Price county

RiversideTammy & James Dean park Falls

Woods Edge Restaurant at Moose Jaw ResortJohn W . Schroeder park Falls

Long John’s Resortlori a . Johnson phillips

sawyer county

Johnny B’s Lakeshore Grill & PizzaJohn a . Badagliacco couderay

superior/douglas county

M & M’s y-Go-ByMark & Marilyn yule Gordon

PudgesSara haugen South range

Nemadji Golf CourseMark carlson Superior

taylor county

PBR’s Lounge AroundTerry J . crabb Medford

tomahawk/merrill area

Johnny T’s TropicanaJohnny T’s Merrill

Nokomis Pub & EateryJacque & Tom comeau Tomahawk

Vilas county

Fibber’s Bar & Restaurant & St. Germain Lodgerob & kaye Manthei St . Germain

Washburn county

Sexy’s Bar & GrillSteven carlson Birchwood

The Rabbit Hole LLC Jennifer Fulton Spooner

Twin Oaks Bar & Restauranthutta Marquardt Spooner

Hub’s Riverbend LLCD rizzo Trego

district 9

milwaukee county hospitality

Mardi Graspaul J . Garcia cudahy

Metal GrillNeil, Theresa, Brett Borkowski cudahy

Country Lanesrobert Sczerzen Franklin

Mad Dog SaloonJames Steuck Greenfield

Baby BoomersWendell Bennett Milwaukee

Fajitas Grill CentroJose lainez Milwaukee

Fred’s Fast TrackFred Warner Milwaukee

Gary J’s PubGary M . Jasicki Milwaukee

McGillycuddy’s Bar & Grillandrew c . Deuster Milwaukee

Milwaukee Beer Bistroruss Davis Milwaukee

New EntertainersDerrell anderson & lynn Goelzer Milwaukee

Red Rock SaloonJeffrey a . kova-covich, Jr . Milwaukee

Schneider’s Food & Drinklenny chu Milwaukee

The Last DropDavid Nunez Milwaukee

Vitucci’sangela Bonfiglio Milwaukee

PinUps Inc.kym cassel St . Francis

Craig’scraig Bushberger West allis

GR’s National PubGuy robb West allis

Remedy Barleah Williamson West allis

Full Moon SaloonJohn c . Gasparich West Milwaukee

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legislAtive notes

The 2013-15 legislative session is nearly over and it has been an extremely busy one for the Tavern League of Wisconsin. We have had some significant legislative victo-

ries by working to secure more funding for SafeRide programs and passing the Brown Jug bill, the Pedal Pub bill and banning municipal ID scanners in taverns.

Please take a few minutes to review the list of bills we have been lobbying on over the past two years on behalf of the TLW membership. You can obtain electronic versions of all of the bills or a summary of the bills by visiting the TLW website.

To receive timely legislative updates please provide the TLW office with your email ad-dress so we can keep you posted on issues of concern to you. Please email your contact information to Karen in the TLW Office at: [email protected].

All too often we hear this remark from non-members: “What does the TLW do for me?” Take a look at the bill list and you can see what we have done to pass or defeat bills of concern to the hospitality industry in Wisconsin. The TLW works hard to repre-sent you in both Madison and Washington on issues that impact your business. Because of your involvement and support, we are able to ensure your voice is heard in Madison and Washington. Ask the non-member what they are doing to work to have their interests and voice heard in the legislative process.

2013-15 sessioN WiNDiNG DoWNbY sCott steNGer, steNGer GoVerNMeNt reLatioNs

broWn JuG bill becomes laW •AssemblyBill61 SignedbyGovernorWalker12-12-2013The new law will allow Class A or Class B retailers to bring a private right of action against an underage person who com-mits an underage violation on the retailer’s licensed premise. If the underage person is less than 18 years of age, the licensee may bring the civil action against the underage person’s parent instead of the underage person. If the action is successful, the licensee shall be awarded $1,000 by the court plus court costs.

more Funds For tlW saFeride ProGram •IncreaseinSafeRideFunds SignedbyGovernorWalker6-30-2013The 2013-15 biennial budget made a number of changes to the OWI driver improvement surcharge, resulting in an increase in funds for Wisconsin’s SafeRide program estimated at $64,000 in 2013-14, and $128,000 in 2014-15.

id scanners •SenateBill433 SignedbyGovernorWalkerIn late February, both Houses of the Legislature passed SB 433, which prohibits municipalities from providing ID scanners to alcohol beverage retailers. The bill was in response to municipalities who were providing scanners to taverns in an at-tempt to obtain personal data from unsuspecting patrons. GoVernor siGns Pedal Pub laW •AssemblyBill169 SignedbyGovernorWalker12-12-2013Assembly Bill 169 will allow the consumption of alcohol beverages on commercial quadricycles - or pedal pubs as they are more commonly known. The TLW supported passage of the bill after it was amended to limit the hours of operation to not after 10:30 p.m., and to restrict the amount of beer that could be possessed or carried onto a vehicle to 36 ounces (three beers) per person. The beer cannot be sold by the pedal pub operator and no wine or liquor is allowed on the pedal pub. Pedal pubs travel from tavern to tavern and will help our members in communities that authorize the use of pedal pubs.

taVern leaGue oF Wisconsin – WorkinG For you! 2013/2014 leGislatiVe successes

z

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For more information on the bills listed, visit the Wisconsin State Legislature’s site at http://legis.wisconsin.gov/Pages/default.aspx, or on the TLW site at www.tlw.org

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March/april 2014 n On Premise n 43www.tlw.org

bill descriPtion Position

Assembly Bill 16 Tax credit for hospitality business advertising Watch

Senate Bill 56/Assembly Bill 69 Requiring a mandatory minimum sentence for causing bodily harm to another while driving while intoxicated and providing a penalty Watch

Senate Bill 57/Assembly Bill 67 Requiring persons accused of violating traffic laws and ordinances related to driving while intoxicated to appear in person in court Watch

Senate Bill 58/Assembly Bill 68 Penalties for driving a vehicle while under the influence of an intoxicant and providing a penalty Watch

Senate Bill 59/Assembly Bill 70 Mandatory period of confinement for homicide by intoxicated use of a vehicle and providing a penalty Watch

Senate Bill 60/Assembly Bill 71 Penalties for operating-while-intoxicated offenses and providing a penalty Watch

Senate Bill 61/Assembly Bill 72 Seizure and forfeiture of motor vehicles used in certain operating-while-intoxicated offenses and providing a penalty Watch

Senate Bill 4 Modifying state minimum wage Oppose

Assembly Bill 168 Allowing Eau Claire to issue one additional retail liquor license Oppose

Assembly Bill 180 Sentencing requirements for 7th and subsequent OWIs, allowing phlebotomists to perform blood tests Support

Assembly Bill 182 Sale of homemade canned and baked goods Support

Assembly Bill 344/Sen. Bill 535 Liquor sampling on certain retailed licensed premises Oppose

Assembly Bill 256/Sen. Bill 222 Exempting underage persons from citations/convictions for alcohol violations when receiving emergency medical assistance, and cooperation with police Support

Assembly Bill 407/Sen. Bill 343 Snowmobile registration Support

Assembly Bill 535/ Sen. Bill 433 Prohibit the use of ID scanners Support

Assembly Bill 550/Sen. Bill 434 Food Safety Watch

Sen. Bill 453/Assembly Bill 600 Allowing wine tasting at trade shows Support

Assembly Bill 601/Sen. Bill 452 Exception to underage persons on premise Watch

Assembly Bill 738 Requiring ignition interlock on OWI offender’s vehicles Oppose

Senate Bill 507 Providing grants to counties that provide substance abuse treatment and diversion from incarceration Support

Senate Bill 440 E-cigarette exemptions Support

Senate Bill 586 Municipal quotas for retail liquor licenses Oppose

Assembly Bill 209 Adults knowingly serving minors Monitor

Assembly Bill 273 Obtaining a search warrant for OWI arrests Monitor

Assembly Bill 423 Impoundment of OWI offender’s license plates Monitor

Assembly Bill 427/Sen. Bill 339 Increase Class A raffle ticket price to $500 Monitor

Assembly Bill 467 Requiring ignition interlock on high BAC OWI offender’s vehicles Monitor

Topic Increasing maximum liquor license fees municipalities can charge from $500 to $2,500 Oppose

Topic Repealing the state limit on number of liquor licenses a community can issue Oppose

Topic Growler sales at certain retail locations Oppose

Topic Sobriety checkpoints Oppose

bills oF interest For the 2013-15 leGislatiVe session (as oF 2/21/14)

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AMARETTO

reCiPesstrAight uP

locAl leAgue uPdAtes

On a cold Wisconsin winter night amaretto is the perfect addition to an ordinary after-dinner cup of coffee, kicking it up just a

notch as one of the Food Network’s popular chefs would say. But if serving amaretto with coffee isn’t what your customers are looking for, there are dozens of ways to serve this centuries-old libation.

First, though, it’s good to understand a little bit about amaretto. Since its first inception in 1525, its recipe has remained almost unchanged. Today, amaretto is carefully crafted with high-quality natural ingredients like absolute alcohol, burnt sugar and the pure essence of selected fruits and herbs soaked in apricot kernel oil.

Although its popularity is firmly entrenched today, it’s surprising that amaretto didn’t appear in North America until the 1960s.

Legend has it that amaretto was first created during The Renaissance by a beautiful widowed innkeeper in Saronno, Italy. The innkeeper is said to have posed for painter Bernardino Luini, pupil of Leonardo da Vinci. The widow fell in love with Luini and made her amaretto potion for him. (Amaretto is Italian for “little bitter.”)

Her original recipe has purportedly been handed down from generation to generation without change and is currently marketed as Amaretto Disaronno® Originale Liqueur.

Today, other distillers are producing their own versions of amaretto. Among them are Bols, DeKuyper and Hiram Walker to name a few. Whether you’re a diehard Disaronno fan, or like one of the other brands, there’s certainly no shortage of recipes to try. Cheers! TLW

Wisconsin lunch bucket1 oz . amaretto 1/3 glass Beer 1/3 glass orange JuiceCombine beer and orange juice in a beer mug. Drop in 1 oz. shot glass of amaretto.

alabama slammer1/2 oz . Sloe Gin1 oz . amaretto1 oz . Southern comfort Dash of lemon JuicePour the amaretto, southern comfort and sloe gin in a chilled highball glass filled with ice. Add the dash of lemon juice. Stir well. Strain into a shot glass.

amaretto sour1

1/2 oz . amaretto1

1/2 oz . lemon Juice3/4 oz . Simple Syrup Maraschino cherry for

garnishPour amaretto, lemon juice and simple syrup into a cocktail shaker with ice cubes. Shake well. Strain into a chilled glass. Garnish with cherry.

the GodFather1

1/2 oz . Scotch1/2 oz . amarettoPour the scotch into an old-fashioned glass with ice cubes, then build the drink by pouring the amaretto on top. Stir well.

the Godmother1

1/2 oz . Vodka1/2 oz . amarettoPour the vodka into an old-fashioned glass with ice cubes, then build the drink by pouring the amaretto on top. Stir well.

biG aPPle manhattan1/2 oz . Bourbon1/4 oz . amaretto1/4 oz . apple pucker liqueur1 oz . cranberry Juice cherry GarnishCombine all ingredients in a cocktail shaker. Add ice. Shake vigorously for 30 seconds, then strain into a chilled martini glass. Garnish with a cherry.

kool-aid1/2 oz . Midori1/2 oz . amaretto cranberry JuicePour the midori and amaretto into a shot glass. Fill with cranberry juice.

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locAl leAgue uPdAtes

The Milwaukee County Hospitality Association hosted a Christmas party at the Milwaukee Veteran’s Administration Medical Center on Saturday, January 4. The MCHA hosted a luncheon for over 144 veterans and provided three gift bags for each. According to Deb Seibel, MCHA district director, gift bags were comprised of donations from area businesses.

MCHa CHristMas PartY

outaGaMie CouNtY taVerN LeaGue LiGHts uP tHe NiGHt

Back Row: Jim Losiniecki, Robert Grosch, Bruce Carle, and Isaac HallFront Row: Melodie Pryor, Lorie Helm, Tammy Dopp, Donna Olson, Jason Hall, and Cindy Girmscheid

Al Hoenk, VA recreation director, a veteran, and Santa played by Gene Johnson

MCHA Vice President Lorie Helm along with Tammy Dopp and Melodie Pryor serve cake to MCHA President Jim Losiniecki.

The Outagamie County Tavern League promoted its SafeRide program with this creative float in the 43rd Annual Downtown Appleton Christmas Parade. The parade, held on November 26, 2013, featured 75 units, including over 15 bands.

sPeciAl cluB MeMBershiP

Platinum club members

oUTaGaMie coUNTy TaVerN leaGUe

oShkoSh ciTy TaVerN leaGUe

porTaGe coUNTy TaVerN leaGUe

WaUShara coUNTy TaVerN leaGUe

TlW 3rD DiSTricT

TlW 5Th DiSTricT

TlW 7Th DiSTricT

Gold club members

DoDGe coUNTy TaVerN leaGUe

Door coUNTy TaVerN leaGUe

MaNiToWoc coUNTy TaVerN leaGUe

ocoNTo coUNTy TaVerN leaGUe

silVer club member

alaN repp, repp’S Bar, oShkoSh

annual membershiP leVels

Platinum $1,000 annual Membership level

Gold $500 annual Membership level

silVer $250 annual Membership level

For more information on becoming a Special Club Member, call the TLW

office at 800-445-9221

Want to see your local leaGue Featured in On Premise?Send your photos and a brief description to: Pete Madland, [email protected]; Chris Marsicano, [email protected] or Barb Howell, [email protected]

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Wisconsin Souvenir Milkcap Pulltab ProMotionS

Great Profits Employee Incentive Program

Used Pulltab Machines AvailableMore Info: 414-217-1731

[email protected] www.wimilkcaps.com

Promotional Products1000’s of items for your advertising

Pens • Calendars • aPParel • Bar TokensMany American Made Products

Newton Mfg. Rep. - Jim Flynn Janesville 608-758-3470 or

Cell 608-201-2055 Email: [email protected]

Website: www.newtonmfg.com/jimflyn

Great Lakes Amusement Cherry Master - Video Poker

Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet

Affiliate tavern League memberGreen Bay, WI 877-354-7544

www.GlaStore.com

Advertiser index

Affiliated Investment Group Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Alliance Payment Systems Inc. www.alliancepaymentsystems.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Best Bargains www.bestbargainsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Brakebush Brothers www.brakebush.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Countywide Extinguisher www.countywideextinguisher.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Dean’s Satellite Service www.deansdish.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Dierks Waukesha www.waukeshafoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Disher Insurance Services www.disherinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Dripping Springs Vodka drippingspringsvodka.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Edge One www.edgeone.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Emil’s Pizza www.emilspizza.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Engels Commercial Appliance www.engelsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Jim’s Specialties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Just In Time Refrigeration www.justintimeref.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Kessenichs LTD. www.kessenichs.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Kobussen Buses LTD. www.kobussen.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

La Crosse Area Convention & Visitors Bureau www.explorelacrosse.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Lamers Bus Lines Inc. www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Magnuson Industries Inc. www.posi-pour.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Mass Appeal Inc. www.massappealinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

MillerCoors www.millercoors.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Modern Cash Register System www.moderncashregister.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Patrón Spirits www.patronspirits.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Sanimax www.sanimax.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Star Connection/LodgeVision www.lodgevision.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Tri-Mart Corporation www.trimart.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

WAMO www.wamo.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Wisconsin Souvenir Milk Caps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13, 46

Wisconsin Wine & Spirit Institute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47N E I - T U R N E R M E D I A G R O U P

contact:

Louise Andraski, Account Executive

Advertise in

On Premise

the official publication

of the Tavern League of

Wisconsin

[email protected]: 608-873-8734 Fax: 262-245-2000

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March/april 2014 n On Premise n 47www.tlw.org

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yOuR FortUNe aWAITS.