nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of...

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nature.com on iOS devices iphone & iPad

Transcript of nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of...

Page 1: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,

nature.com on iOS devices

iphone & iPad

Page 2: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,

Photo by Sol Goldberg

Who are you?

Page 3: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 4: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,

nature.comitunes.com/apps/naturecom

Page 5: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 6: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 7: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,

Screenshots from Martin Fenner

Page 8: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 9: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 10: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,

Mobile subscriptionsNature News is free.

We sell mobile-only journal subscriptions through the app.

Lower cost than a full subscription Annual or per month subscriptions.

Experimenting with the price point.

Uptake has been better than expected –but not a significant revenue generator yet.

Page 11: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,

Marketing the app

• If you are not in the top 100,the App Store does not really help discoverability

• Apple do not give you conversion rates

Page 12: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 13: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,

Tablets ≠ Mobiles

Page 14: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 15: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 16: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 17: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 18: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,
Page 19: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,

What’s next?

Page 20: nature.com on iOS devices iphone & iPad€¦ · test Fundamental theories about the nature of matter. Modern variants of the detector are still used in high-energy particle accelerators,

Time’s Up!

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