On Influence Modeling 2015


THE MOST IMPORTANT THING


WE’VE GOT KLOUT


YOU ARE HERE


INFLUENCE RULE 01:

CONTEXT MATTERS

Influence Depends on the Topic Being Discussed


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IT’S ALIVE!


INFLUENCE RULE 02:

INFLUENCE IS DYNAMIC

Influence Changes Over Time


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INFLUENCE = ANTI-INFLUENCE


INFLUENCE RULE 03:

INFLUENCE CAN PUSH OR PULL

Influential Effect Depends on the Polarity of Individuals Within Reach


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THERE IS AN INVISIBLE WORLD


INFLUENCE RULE 04:

OPPORTUNITIES FOR NEW NETWORKS ARE FOUND IN COMBIATIONS OF STRONG AND WEAK TIES

Network Birth and Growth is a Result of Potential Connections Between Individuals or Content which Straddle Different Networks


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NETWORKS ARE MADE OF NOUNS


INFLUENCE RULE 05:

GRAPHS ARE MADE OF BOTH PEOPLE AND CONTENT

A Nodes-and-Edges Analysis of a Social Network Must Consider All Content, People, and Groupings as Nodes. Edges are Actions.


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GOVERNING DYNAMICS


INFLUENCE RULE 06:

NETWORKS HAVE SWEET SPOTS AND CAPACITY

Networks are Governed by the Physics of Human Psychology and Sociology. Except when a Network Owner Interferes.


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SO WHAT?


WHAT DO YOU WISH YOU KNEW?


YOU CAN.

On Influence Modeling 2015

Data & Analytics

Transcript of On Influence Modeling 2015