1. Management Principles & PracticesPresentation onPresentation By:Neha Tyagi

2. Delighting You Always. 3. Introduction: Set up in 1997, CANON is Japanese based Company, headquarterin Tokyo. Chairman & CEO- Fuji Mitarai. Canon has regional headquarters in the Americas, Europe, MiddleEast, Africa, Japan, Asia and Oceania (including Australia & NewZealand). Its key competitors are Nikon, Konica Minolta, Lecia, Pentax,Olympus, Sony, Epson, Kodak, Xerox. Worldwide based Company. Canon has a primary listing on the Tokyo Stock Exchange. It has asecondary listing on the New York Stock Exchange. Canon India achieved revenue of Rs. 1850 crore in 2012 which is21% growth over 2011. The company today has offices in 10 cities, warehouses in 13 citiesacross India and employs over 1100 people. Canon's service reach extends to over 2800 towns with over 200service engineers, 7 Canon owned service centers and 37 CanonCare Centers. Its main products are SLR cameras, still cameras, digital cameras,camcorders, printers, scanners, lenses, LCDs, micro motors, 4. Current Scenario. Canon, Inc. (Canon) is one of the leadingmanufacturers of imaging and optical products inthe world. 3.557 trillion Revenue in 2011. Its Operating Income is 378.071 billion in 2011. 248.630 billion profits in 2011. 3.930 trillion total assets in 2011. 2.551 trillion total equity in 2011. Office Business Unit, Consumer Business Unit,Industry and Others Business Unit- Divisons. 5. Canon Product Lines.1. Film Projectors.2. Digital Cameras.3. Electronic Dictionaries.4. Portable flash.5. Multifunction peripheral/digital copiers.6. Printers.7. Lenses.8. Steppers for IC and LCD fabrication.9. Calculators.10.Software.11.Accessories. 6. Canon as leading Company:Canon captures market as Brand leader.Canon consistently ranked among the top U.S.patent holders.Canon holds No.1 position in Copier Industry.Canon offers more complete solutions with thealliance marketing program.Strong sales distribution channels are an Integralpart of Canons success.Sales promotions strategies put direct impact on sales inthe short term. Canons & its technical support division delivers world-classsupport value to its Channel partners and customers. 7. Five Critical success factorsfor Canon digital camera:Canon 1300 can shoot photos in dim lights and view screen so youcan see your subjects clearly.The Canon 1300 has a great wide angle capacity, it also zoomsthrough the lens to 4x magnification.There are eighteen digital camera settings that one can select forwhatever situation with auto mode option.Impressive 12.1-megapixels giving a very good photo reproductiveclarity.This Canon digital camera has no Viewfinder but a 2.7-inch "PureColor System LCD picture quality. 8. SWOT ANALYSIS Compet-itors. WaterDamage. SocialNetworkUpload. Defects ofnewproduct. Aged mgt. Environmental issues. EmployeeRelationship. High QualityProduct. CanonMarketingStrategy. Marketleader. RecognizedBrand.StrengthWeaknessThreatsOpportuni-ty 9. Awards and Accolades 2009, Business Week Magazine , CANON ranked No.33 among Top 100 global brands. 2010,Fortune Magazine, CANON ranked No.6 in the list of Worlds Most AdmiredCompanies. 2009, Forbes Magazine, CANON ranked No.122 in the Worlds BiggestCompanies. 2009, Fortune Magazine, CANON scored No.190 in Fortune Global among 500Companies. 2008,Financial Post Magazine, CANON ranked at 333 in financial post among 500 Co. 2009,Finacial Times , CANON ranked 104 globally. CANON was the No.1 Brand in Canada in 2009. 2009, CANON received BLI Line of the Year Award. Outstanding Achievement Awards DR Scanners. Gold Panda Award, 2005, Canon Canada was the first Canadian company to receive theGold Panda Award in recognition of years of support for World Wildlife Fund (WWF). 2008 ,Digital Marketing Award for Online Advertising. 2008 ,Environmental Printing Awards. In 2011, Canon India was ranked as one of the Top 25 Best Employers in India by AonHewitt."Best Imaging Device of the year", at NDTV Gadget Guru Awards 2012, forCanon PSA 100 Digital Camera. 10. ThankYou