International Workshop on “Relationship Marketing and its Challenges” IWRMC2017 21ST -22ND FEB, 2017 9 am to 3 pm

LOCATION: WALJAT COLLEGE OF APPLIED SCIENCES, KNOWLEDGE OASIS MUSCAT, RUSAYL, SULTANATE OF OMAN

Last date of registration 15-jan-2017

MAIN THEME: Relationship Marketing and its challenges - Relationship Marketing involves creating easy two-way communication between customers and the business, tracking customer activities and providing tailored information to customers based on those activities. It is based on the tenets of customer experience management (CEM) which focuses on improving customer interactions to foster better brand loyalty

Sub Themes: -Introduction to relationship marketing, theory & its value-Kinds of relationships, electronic vs human -Customer Life Cycle and its management -Relationship development strategies -Understanding customer related data/analytic-Case studies, group exercises and presentations

Fee Structure- Participants from the corporate - 100 OMR Faculty/ Staff - 50 OMR Students/ Research Scholar - 30 OMR (For corporate- one free participation on a group of four participant)

Dr. S. L. Gupta Dean and Chair International Workshop on Relationship Marketing AND ITS CHALLENGES

Key resource person:Prof. (Dr) Satyendra Singh(Prof, Marketing and International Business, University of Winnipeg, Canada)

-20 Years Experience

-PhD (Industrial Marketing)Nottingham Trent University, Nottingham, England, UK -PGDip (Research Methods)Nottingham Trent University, Nottingham, England, UK -MBA (International Business)Maastricht School of Management,Maastricht, NETHERLANDS

Other Resource Persons- Eminent professionals from corporate and academia

PARTICIPANT Students, Research Scholars, Teachers and Members from the corporate fraternity

ORGANIZED BY:

WALJAT COLLEGE OF APPLIED SCIENCES In Academic Partnership with

BIRLA INSTITUTE OF TECHNOLOGY, INDIA

International Workshop on “Relationship Marketing and its challenges” February 21-22, 2017

REGISTRATION FORM

Name: ……………………………………………………………

Designation: ………………………………......

Institution: ………………………………………………………

Department: …………………………………………………….

Address: ………………………………………………………..

………………………………………………………………….

E-mail: …………………………………………………………

Tele:/Mobile No.: ……………………………………..

PAYMENT DETAILS: Demand Draft is being enclosed vide DD No. ______________________US /INR /OMR___________ Bank Name_____________________________along with duly completed form in favor of Waljat College of Applied Sciences, payable at any bank in Muscat.

NOTE: Participants can also send their Registration fee through electronically directly to the College Account Number- 0452017209960017 under Swift Code No. BMUSOMRXXX, Bank Name- Bank Muscat, Branch Name-0452-Head Office.

The same may be sent to:

Mr. Sultan Khan (+968-92572563) and Dr. Seema Varshney (+968-92472776)

E.Mail: iwrm-2017@waljat.net

Waljat College of Applied Sciences In Academic Partnership with Birla Institute of Technology, India Phone -24446660 Ext. 243, 263, Fax 00968 - 24449196-97 www. waljatcollege.edu.om

Please Tick the Appropriate Category:

-Participant from thecorporate □

-Faculty/ Staff □

-Research Scholar/Student □

-Others (PleaseSpecify)____________

Fee Structure:

-Participant from thecorporate- 100 OMR

-Faculty/ Staff- 50OMR

-Research Scholar/Student-30 OMR

Organized By:

WALJAT COLLEGE OF APPLIED SCIENCES In Academic Partnership withBIRLA INSTITUTE OF TECHNOLOGY, INDIA

Dr. S. L. Gupta Dean and Chair International Workshop on Relationship Marketing AND ITS CHALLENGES IWRMC2017