Presentation Topic

ENGRO FOODS New Product

Submitted to:

Sir. Asghar Ali Rana

Submitted By:

Sheikh Waleed Tariq

30561

Engro Foods

Introduction:

Engro Foods is among the biggest and fastest growing brand in Pakistan .

The Company has established state-of-the-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal.

Top quality brands like Olper’s, Olwell, Tarang, Omore and Owsum have been successfully launched under the helm of Company’s dairy products.

Engro Foods

Engro Foods recently introduced lassi brand called Omung Lassi.

Omung Lassi was introduced in mid of june 2012.

Omung Lassi

Lassi is a popular and traditional yogurt-based drink.It is made by blending yogurt with water.

Omung Lassi

Slogan

“Guru Ho ja Shuru”

Omung Lassi

Flavors

Namkeen Taskeen

Methi Masti

Omung Lassi

Competitors

No Competitor

Omung Lassi

Marketing Mix

Product: Omung Lassi

Price: The price of lassi is RS: 15

Omung Lassi

Promotion:

Engro foods use the difference medium for promotion of Omung Lassi. Engro use the electronic media, bill boards, internet for promotion.

Place:

They target all over the Pakistan.

Omung Lassi

Omung Lassi

Target Market

Engro foods are targeting omung lassi in all over the Pakistan. They are targeting the upper and middle class.

Omung Lassi

Market Segmentation

They target teens and youngsters

Omung Lassi

SWOT analysis

Strengths:

No competitors

Low Price

Attractive packing

Tetrapak

Omung Lassi

SWOT analysis

Weaknesses

Wrong targeting way

Omung Lassi

SWOT analysis

Opportunities

New variants

Increase market share

Omung Lassi

SWOT analysis

Threats

Strong competition from competitors in near future

Low Purchasing Power

Omung Lassi

Market Expansion Grid:

Market expansion grid is consisting of:Old Product Old MarketNew Product old MarketOld Product New MarketNew product New Market

Omung Lassi

BCG Matrix