Omniture Web Analytics For Hobbytron.com

Cole & Robinson

•Sales of FM Transmitters, Electronics, Robotics, RC Cars, Airsoft Guns, Toys, Science, Magic Tricks.

•Identify potential sales hotspots

Days Before Purchase

Success Metrics

• Majority of sales are happening on the first visit.

Referrers

Referrers

Success Metrics

• Majority of sales are happening on the first visit.

• Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites

Earnings By Page

Success Metrics

• Majority of sales are happening on the first visit.

• Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites

• Airsoft guns and supplies are ranked 4th in earnings by page.

Click Map

Fallout Report

Fallout Report

Full Path Report

Full Path Report

Pages Per Visit

Pages Per Visit

Time Spent On Page

Time Spent On Page

Problems

•People who are being referred for specific things are not finding what they want.

•People who come into any page on the site are not finding what they want quickly enough.

Recommendations

•Make sure top selling sections are easier to find quickly.

•Make a uniform method for displaying specifications for each item, so that the information is available quickly.

•Make sure top selling sections are easier to find quickly.

Recommendations

Conclusion

•Time is money.

•Hobbytron isn’t selling just one thing, but their customers are generally looking for just one thing and they need to be able to find it quickly.

•Get people in, get them where they are going, and get them sold.