An in-situ digital innovation agency

DIGITAL HASN’T KILLED OFF SHOPS.

IT’S NOT A CASE OF ONE CHANNEL

OR ANOTHER, BUT BOTH, TOGETHER AT THE SAME TIME.

THE PC WEB vs THE MOBILE WEB vs THE INTERNET OF PLACE

THE PC WEB vs THE MOBILE WEB vs THE INTERNET OF PLACE

THE PC WEB vs THE MOBILE WEB vs THE INTERNET OF PLACE

Space integration considerations

Networks

IN-SITU DIGITAL

Lighting / Heat

Physicality

High-usage

Resilience

Human integration considerations

Responsive

IN-SITU DIGITAL

Familiar UX

Staff interaction

Accessibility

IN-STORE DIGITAL STRATEGIES NEED TO BE ROOTED IN A NEW WAY OF THINKING.

We call this new web content ‘the internet of place’

and the approach to in-store technology as ‘in-situ digital’ .

‘INTEGRATED RETAIL’ - ONLINE AND OFFLINE CHANNELS LINKED.

To create seamless experiences both in-store and across

a customer’s omni-channel journey.

WIFI PRODUCT SCAN

Take a picture of the barcode, get the online info back

WIFI PRODUCT SCAN

Take a picture of the barcode, get the online info back

CONNECT WITH STORE AND REMOTE STAFF

Call buttons and IM into bricks-and-mortar retail portals

THE iTROLLEY

Location based product info and charging as you trundle

INTEGRATED IN-STORE/OMNI VISION FROM TARGET

‘RESPONSIVE RETAIL’ – FLEXING THE STORE AROUND THE CUSTOMER

Looks at ways technology can make the store environment

respond dynamically to user needs.

RESPONSIVE RETAIL – INTELLIGENT PRODUCT DISPLAY

Sensors can measure how often items are picked up.

RESPONSIVE RETAIL – HANDS-FREE WAYFINDING

In-store connected lights to show you the way to the collection desk

RESPONSIVE RETAIL – SUPERCHARGED STORE ANALYTICS

Like analytics for the store, but better

RESPONSIVE RETAIL – RESPONSIVE DISPLAY/POS

Audience relevant digital signage

RESPONSIVE DISPLAY

THERE IS NO ESTABLISHED MODEL FOR THE CONNECTED STORE.

WE ARE ALL NAVIGATING UNCHARTED TERRITORY.

1.  Need and innovation, not noise and novelty. 2.  Think big act small.

3.  Collaborate and learn together.

Thank you.

Find me for a copy of our Connected stores guide.

Connect & Collaborate www.omnfi.co.uk simon@omnifi.co.uk @omnifiltd