The Omni-channel Shopping Experience

Introduction

In the age of multiple channel shopping, omni-channel retailing has empowered:

the customer with more choices

the retailer with more opportunities

Key statistics on omni-channel retailing

More than 84% retailers believe it is important to provide consistent omni-channel customer service

71% shoppers expect to view in-store inventory online

while 50% expect to buy online and pick-up in-store

Category-wise omni-channel shopping

Physical store remains the primary retail touch point for consumers

M-commerce – capturing a bigger share of the omni-channel pie

What’s next? Social commerce

Top factors that influence online & in-store purchase decisions

Cross-channel fulfillment programs – the list of priorities for retailers

Data Courtesy

• www.pwc.com• www.accenture.com• www.emarketer.com

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