Omma Social Presentation '14 NYC
-
Upload
michoel-ogince -
Category
Social Media
-
view
252 -
download
1
description
Transcript of Omma Social Presentation '14 NYC
![Page 1: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/1.jpg)
#InstagramF R O M C O N T E N T T O C O M M E R C E ™
www .b i g f u e l . c om
!May 20th, 2014
Michoel Ogince, Director Platform & Product Strategy [email protected] @Twabbi
![Page 2: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/2.jpg)
Why?
![Page 3: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/3.jpg)
Instagram 200M MAU 20B photos total 60M photos/day 1.6B likes
![Page 4: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/4.jpg)
Brand C E C E C E
Coca-Cola! 80,897,998 77,667 2,372,495 9,656 133,418 105,263
Red Bull! 43,172,402 602,093 1,880,931 165,212 1,255,589 3,088,065
Oreo 35,856,045 97,167 310,342 14,747 138,752 140,060
Zuum, ‘14
Community Vs. Engagement
![Page 5: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/5.jpg)
![Page 6: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/6.jpg)
Grow
th
![Page 7: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/7.jpg)
Compared to FB: !!Instagram content gets 3.6x more engagements !Engagements to community ratio is 100x higher Instagram gaining fans at a rate 5x faster
Zuum, ‘14
![Page 8: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/8.jpg)
Emotional Connection !!We learn to see before read. !Less emphasis on text, recipient conjures up a response, a feeling, a reaction.
![Page 9: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/9.jpg)
“Starbucks photos are so beautiful, you can look at them all day; it seems like you are tasting those photos!”
![Page 10: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/10.jpg)
How?
![Page 11: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/11.jpg)
2500 brands on Instagram
Nitrogram, ‘14
![Page 12: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/12.jpg)
Best Practices !Nights, weekends, outside US biz hours. !
Union Metrics ‘14
![Page 13: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/13.jpg)
!!
frequency authenticity
passion points !
![Page 14: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/14.jpg)
So what?
![Page 15: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/15.jpg)
!!
40+ actionable metrics
![Page 16: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/16.jpg)
Analytics !Audience | Engagement | Velocity | Posting Habits | Contributors !
![Page 17: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/17.jpg)
Paid Media !6 months !15 brands !Ben & Jerry’s first ad added 50k followers, 386k likes (2000% increase over an average post).
![Page 18: Omma Social Presentation '14 NYC](https://reader034.fdocuments.us/reader034/viewer/2022052618/554cf83cb4c905ae138b50dd/html5/thumbnails/18.jpg)
#Thankyou
Michoel Ogince, Director Platform & Product Strategy [email protected] @Twabbi
F R O M C O N T E N T T O C O M M E R C E ™
www .b i g f u e l . c om