PRESENTED BY: LIPIKA SUPRIYA VISHAL KEDAR ASHWINI DEEPAK RAMASHRAYA

INTRODUCTIONThe Milk Union was established in the

year 1978.At the village level :Primary Dairy

cooperative society At the district level :District milk union.At the state level the State Cooperative

Milk Producers FederationOMFED was registered in 1980.OMFED started to work since 1981.Took over OMPAC in 1988.

OBJECTIVES OF OMFEDTo carry out activities for promoting

production,procurement,processing and marketing of milk and milk products.

Improvement and protection of animals and economic betterment of those engaged in milk production.

Purchase and/or erect building,plant machinary and other ancillary objects to carry out business.

Advice,guide and assist the Milk Union .

OPERATING AREA OF OMFEDBhubaneswar CityCuttackJajpur townJajpur RoadPuriKhurdaNimaparaKonark

MILK PRODUCTS•Milk• Toned Milk •Ghee•Flavoured milk• Pista• Chocolate• Elaichi•Cold Coffee•Skimmed Milk Powder•Curd• Whole milk curd• Sweet curd• Plain curd• Table Butter•Paneer•Omfed Pedda

HORTICULTURE PRODUCTS

•Jam•Sauce• Tomato• Chilly•Pickle• Mango• Mixed• Hot n Sweet

AGRO PRODUCTS•KTP (Kandhamal Turmeric Powder)•Mustard Seeds•Kandhamal Honey

PRODUCT MIX

Product & Pricing:

Milk products:

Product Name

Packaging size M.R.P COMPANY MARGIN(RS)

RETAILER MARGIN(RS

Omfed Peda Packet 25.00 3.25 2.00

Skimmed milk powder

Laminated pouch 37.00 2.25 1.50

Cow Milk Poly pack 20.00 0.10 0.70

Cold coffee Disposable bottle 15.00 2.00 1.75

Sweetened flavored Milk

Disposable Bottle 15.00 2.00 1.75

Milk products contd.

Butter milk Pouch 5.00 1.25 0.25

Ghee (1Lit.) Polyjar 256.00 2.50 2.00

Sweet curd Cup 7.00 1.35 0.65

Plain curd (200g)

Plastic 7.00 1.35 0.65

Whole milk curd (500g)

Pouch 15.00 2.00 1.75

Table butter (500g)

Pack 87.00 3.75 2.25

Lassi Pouch 6.00 2.00 1.00

Chennapoda(500g)

V Pack 50.00 3.50 2.50

Paneer(500g) V Pack 60.00 3.50 2.50

Kheera Cup 14.00 2.50 1.25

PROCUREMENTThe milk is collected from the village based milk producers

through the village Dairy cooperative Societies.

The farmers of society villages bring their surplus milk to the society, where it is tested, quantified and the value of the milk

is being fixed. Again from the society level the milk being lifted to nearest

chilling plant where it is chilled to 5c and the same milk after chilling is transported to the nearest Dairy for processing, packing and marketing.

After marketing of milk and milk products, the realization is routed back the producers once in 10 days in the same manner.

This organization establishes linkage from producers to consumers.

OMFED

DKL M U

BOUDH MU

SAMBALPUR MU

BDK,BLSR,MBHJ MU

PURI MU

CTC MU

KEONJHAR MU

G.GANJAM,

GAJAPATI MU

BOLANGIRKALAHANDI

,NUAPADA

MU

SUNDARGARH

MU

KORAPUTMKG,

NVNGPURRAYAGADA

KANDHAMAL MU

PROCUREMENTS

CORPORATE OFFICEBBSR

BBSR DAIRY

ROURKELADAIRY

SAMBALPURDAIRY

OMTDC

DHENKANAL DAIRY

BALASORE DAIRY

BHAWANIPATNA DAIRY

KEONJHARDAIRY

OMPAC

BERHAMPURDAIRY

Processing and MarketingThe first point is the rural milk producer, who

produces milk. Thus Omfed not only plays a vital role to link

both the points through its activities but also channelize cores of rupees from urban sector to rural sector in this system.

Generally milks are being marketed by Omfed, from its dairies by it's authorized retailers in different towns of the state.

PRODUCT PROMOTIONDemand is highly more than supply in case of OMFED

product For promotional activities :ELECTRONIC MEDIA: DD-ORIYA O-TV ETV ORIYAHOARDINGS .WALL PAINTINGS GLOW SIGNS.

STORAGE OF PRODUCTSThe finished products are stored in the cold storage in

omfed. Here they are stored for the purpose of getting dispatched to

different distribution units during the different phase of the day.

It can be also stored for more than one day according to the demand of the product. In the cold storage the milk products are generally stored at a temp. between 0 C to 4C.

 Then with the help of well equipped vehicles the milk products are dispatched to the respected units of distribution to full fill the customer demand.

1-DIRECT DISTRIBUTION

DISTRIBUTION NETWORK OF OMFED

MILK PLANT

OMFED MILK BOOTH

C

C

C

CRITERIA FOR ALLOTMENT OF MILK BOOTH

For Bhubaneswar, cuttack,puri, jajpur, nimapara & khurda

application in plain paper is to be submitted to General manager of BBSR dairy through respective marketing in charge of that area.

For other places application should be submitted to plant manager of resp.dairy

After receipt of the application field verification is to be done by field supervision staff

After allotment, Rs.5000/- is to be deposited for distributorship of all OMFED Products and Rs.1000/- for fresh Milk products only as refundable Security amount.

OMFED RETAILERS

MORNING

MOBILE VAN

EVENING

CUSTOMERS

MORNING=Delivery starts from 2-30-3.30 am

Mobile van=10.30 amEvening=2.30-3.30 pm

Channel Distribution System

o Credit policy: It strictly follows the cash basis of transactions. The retailer has

to make a advance payment before the milk is to be supplied. But in certain cases it provides credit. For e.g.. SCB medical college, ctc. ; capital hospital, BBSR etc.

o Damage goods policy: In case of the damaged goods , generally the retailer has to

check the milk packet while taking the delivery of them. If it is found that any packet is spoiled or damaged then the Delivery Van will provide 1 pkt. extra for each 50 liters.

o Transport system: OMFED does not have its own transport system. Each year it

calls a tender notification for the transport of products. each dairy gets a separate transport agency for distribution of it’s products.

COMPETETIORSKAMDHENU

NAV JEEVAN

PRITVIRAJ

AMUL

LOCAL MILK VENDORS

8%

2%

3%

3%

10%

75%

Kamdhenu nav jeevan prithivirajamul local omfed

Competitor market share

CONCLUSION Not only the profit but we also came to know

about how they manage their works such that the consumers can get the best.

Consistently the demand of OMFED is increasing Though the production level has been increased, but they are not able to fulfill the demand of consumers.

Another fact that is deduced is being a local product OMFED has high market share in comparison to its rival brands.

As it is a local producer so it’s product are easily available in rural market too.

THANK YOU