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INTRODUCTION

India is one of the largest consumer economies, with more number of a middle

class people. In such a widespread, diverse market place, Nirma aptly

concentrated on all its efforts towards creating and building a strong consumer

preference towards its Value for Money Products.

It was a back in the 60s and 70s century where the domestic detergent market ha

d only premium segment, with very few players and was dominated by MNCs. It

was 1969 when Karshanbhai Patel started door to door selling of the own

manufactured product. Detergent power priced at an astonishing rate of Rs. 3.00

for a 1 Kg. powder; where else cost of the other cheapest brand was Rs. 13 which

differentiate the price by Rs. 10 high of the competitors. Product was launched

with an innovative, quality product with an indigenous process, and low profiled

packing also the marketing. It changed the habit of the housewives for washing

powder for washing clothes.

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LOCATION

Industry is an activity which converts raw material and semi-finished goods in to

finished goods for sale. Industrial organization means the combination and co -

ordination of capital, labors, machinery and raw materials, the success of business

depends on the process of organization and planning.

The consideration of these factors requires careful analysis because the location

once chosen, cannot be changed often, frequent changes in location of an

industry is determined by taking in to consideration of the following factors.

Primary Factors

Supply of Raw Material Nearness to Market Transport Facilities Labors Supply Availability of power Supply of capital

Secondary Factors

Facilities Nature factors Political Factors Government Subsidies and facilities Historical and religious factors

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Initial start and goodwill Personal factors Miscellaneous Factors

On seeing of it NIRMA LIMITED has setup its factory at; Nirma Chemicals Limited,Bhal District, Kalatalav, Bhavnagar.

PRODUCTS OF THE COMPANY

Consumer Products

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RAW-MATERIAL USED

There is various row material used in the Nirma Company that is different to the

entire product like.

Detergent

Spend Acid Hard Water Soda Ash Yellow Colour Aos Salt and other chemical

Bath Soap

Pam Oil RD Oil PK Oil D.F.A Glycerin

Detergent Cake

Palmate Salary Acid

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Silicate

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MANUFACTURING PROCESS

Nirma Salt

Nirma salt is manufactured the state of art production facility of the high capacity

machine vacuum drying process.

Salt is manufacturing under of fully automatic process first chemical process for

cleaning the water after words it has been vacuum drying process for where the

liquid converts into material form and it has been saudh Iodized Salt. At last it

helps of conveyer belt. It has been move to packing machine that is known as

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pack one machine its working capacity is 800 tons which produce 48 packets in a

one minute. The package of 2 Kg are been made to manually activity.

Company having automatic facility in both of this unit is in Bhavnagar and Baroda

etc.

Nirma Detergent Powder And Cake

FOR DETERGENT CAKE

Spend Acid Hard Water Soda Ash Yellow Color AOS Salt and other chemical

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FOR DETERGENT POWDER

Palmate Salary Acid Scilicet Blue

Manufacturing Process for detergent powder and cake:

FOR DETERGENT POWDER

Detergent is manufacture two different type of detergent powder that is super

Nirma washing powder and second is popular detergent washing powder.

The process of manufacturing is fully manual. First of spend Acid and hard water

color eddies been mixed in reaction bubbles form his generated and on it soda

ash, yellow color, salt and other chemical has been mixed and detergent powder

has been produce.

Dudh si safedi Nirma se aye, Rangin Kapda bhi khil khil Jaye Sub ki pasand Nirma

Washing powder Nirma This Jingle is used since last 35 years.

To produce the detergent cake following below mention row -material has beenused: -

Palmate Salary Acid Scilicet

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Manufacturing Process

Nirma Company is manufacturing different fragrant of soaps like Nirma rose,

sandal, pink and green etc.

Company is having high efficient machine imported from Italy, Some of the

material are also been import from Malaysia.

To manufacture the soap row-material like Pam oil, RD Oil and P.K. Oil and some

other chemicals proportion of Glycerin and D.F. A (Distai fatty Acid) is 76% and

other is 24%

Type of Bath Shop

- Rose- Sandal- Pink- Green- White

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ORGANIZATION CHART

Board of Director

Managing Director

Production Manager

Operator Workers

QUALITY CONTROL

Pushing ahead with grueling schedules, punishing deadlines and a raging desire to

be beyond competition roles sets the bar high, for quality standards

Each stage of production at NIRMA LIMITED reflects a profound presence of

excellence in quality.

To meet the most exacting requirements of the most demanding client, they have

an array of sophisticated technology to ensure quality measuring instruments are

used. The motive of the company is providing maximum satisfaction to their

consumers.

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QUALITY POLICY

Nirma is a customer focused committed to consistently affair better quality

products & services that maximize value to the customers.

This shall be achieved through continuously explanting & developing new product

& process.

Laying emphasis on cost effectiveness. Maintaining effective quality management system. Complying with safety environment and social obligations.

Imparting training to all involved on a continuous bas is. Team work and active participation around.

Demonstrating belongings and exemplary behavior towards organization is goals

and objectives.

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PRODUCTION CAPACITY

The production capacity of the firm depends on the machine and the technology

the firm uses

Production capacity defers product to product as per target per annual

Soda ash - 400000 Vacuum Salt - 275000 Clear Salt - 900000 Pure Water- 22000

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Types of Machines

1 Nirma Salt

New Pacona Old Pacona Micro Pacona New Micro Pacona

2. Nirma Soap

Plodder r Wrapper Machine Stamping Machine

3. Nirma Washing Soap

Plodder Mixture Packing Machine

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MARKET SEGMENTATION

Market segmentation is sub dividing of the whole market in to different parts.

Each part demand schedule and represents a group of buyer with similar needs an

d features.

According to Stanton Market segmentation consists taking total of

heterogeneous market for a product and dividing it into several sub markets to be

reached with a distinct marketing mix.

The reason for segmenting the market that the market that the market for most

product is heterogeneous but not, homogeneous. People have different needs

and values there from a marketer can not desire maximum benefit from the

analysis of market as whole.

There are several bases for segmentation the market w hich are as follows:

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Behavioral Segmentation

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In NIRMA LIMITED company is doing segmentation on the basis of demographic

segmentation.

ADVERTISING

Advertising can be defined as. Paid communication of goods services or ideas by

and identified sponsor. It is paid communication because the advertiser has to

pay for the space in time in which his advertisement appears in recognized media

such as Newspaper, Radio, Hoardings, Television, Mail or Internet.

With the help of advertising company can create the brand image into the

market.

NIRMA LIMITED mostly advertises through

Newspapers magazines Television advertisement.

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SALES PROMOTION

Sales promotion is only short-term incentive to encourage purchase or sales of

product & services means related with promotion of sales consist of a wide verity

of promotional tools design to stimulate earlier & more customers.

And also most important of the promotion is the sale promotion is instruments

achieve good marketing results it is the process of and activity of increasing the

total sales of the firm.

To promote the product NIRMA LIMITED gives sales discount or offer during someinterval to the clients and special high commission to the intermediaries

achievement of the said prefixed target.

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COMPETITORS

Todays world is full of competitions. It is very difficult to survive in this

competitive world. To survive in this competitive world, the company should try

to satisfy the needs of its customers by providing goods and services at

reasonable cost. The company cannot compromise with its quality of goods.

As there is competition in the market it is very important for the company to

satisfy it s customers to the fullest and to live up to their expectations.

NIRMA LIMITED also has many competitions in the market. Competitors of the

company are as follows: -

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COMPETITOR FOR SOAP:

Lux, Hamam, Dove, Cinthol, Pears, Medimix, Many More.

COMPETITOR FOR SALT:

TATA Salt,

COMPETITOR FOR DETERGENT POWDER:

Ariel, Surf Excel, Tide, Wheel

COMPETITOR FOR DETERGENT SOAP:

Tide, Rin Supreme, Wheel

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MARKETING RESERCH

Marketing research is the systematic gathering recording and analyzing of data

about problems concerned with market place.

i.e.: Problems relating market price, promotion and distribution. Marketing

research is concerned with all those factors which have direct impact upon the

marketing of products and service it is the study of any part of total marketing

process.

In NIRMA LIMITED marketing research plays an important role. They do marketingresearch through market fours via customers and dealers.

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PRICING POLICY

Price is an important element in the marketing strategy. Right selling price is

essential for sound marketing. Right price can be determined through pricing

research and by adopting the test market technique. A price policy is the standinganswer to the firm to receiving problem of pricing. It also provides guidelines to

the marketing manager to enclose appropriate pricing decision.

Decision about pricing is very important task in every organization. The pricing of

the product is like Blood of the Body the organization has fixed policy of the

price.

For E.g. Total Cost + Packing Cost + Profit = Net Price

NIRMA LIMITED gives the plan for the manufacturing of the project to different

unit and accordingly collects. The manufacturing cost data from the entire unit.

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INTERNATIONAL MARKETING

International or world marketing follows some basic principles as do mestic

marketing. Marketing principles are common and are universally applicable. In

any market firm needs blending of 4Ps of marketing (i.e. Products, Price,Promotion and Distribution). Firm must have well, promotion and proper

distribution. Each market er must recognize the fact that the marketing

environment varies from nation to nation, that forms state to state and country

to other country.

NIRMA LIMITED consist international of the Middle East Asia i.e. China, Russia

and some of neighbor countries other then Asia it consist of African Countries.

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STRATEGIES RELATED TO PRODUCTION

There are so many strategies related production. Each company have different

strategies related it some company cannot give after sales service we can sale

they will not allow to their customer to change the product.

NIRMA LIMITED follows strategies which are as under.

Branding

Company should their brand name which is easy to remember to and it should

not illegal A company brands is famous with the name of Nirma The Nirma Ltd.

has rightly chosen its brand name as Nirma which is named on the name of

NIRUPAMA a daughter the chairman Dr. Krshanbhai Patel which is very easy to

remember and attractive.

After sales service

After selling a product the work does not over for on industry. They are also liable

to give their customer after sales service Nirma also gives this type of facility to

the customer, customer is not providing after sales service ion a product which is

small. But in case of any fault or if there is any complain received from the

customer then they all are given replacement at a same product.

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Packing

Packing is also an important as produced the thing only production is not enough

but they have to pack their product in attractive paper Nirma L td. Packing is done

as per requirement their customer. They also selling they product after packing in

retail or as per the requirement of customer packing process place vital role the

point of view the customer because same people purchase any product to get

prestige in a society.

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CHANNEL OF DISTRIBUTION

Distribution channel consists of sets of interdependent organization a product or

service from the point of production to the user at the point of consumption.

Hence it can be said that it is the distribution available in market for consumptionpurpose the route of channels of distribution includes the manufacture and

consumer as well as all intermediaries.

The channel of distribution of NIRMA LIMITED is as follows:

Manufacturer

Distributors

Wholesaler

Retailers

Customers

-

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FINANCIAL PLANNING

Finance is an important function of business the application of planning to the

function is financial planning. It involves the policies, determination of objectives

and procedure relating to the finance function. Fi nancial planning is on importantfunction of a business is big or small this function has to be performed. It is

necessary to do financial planning for an existing as well as new business.

A financial plan should be formulated in the light of present as w ell as future

development before raising finance it is essential to make estimates for long term

as well as short term financial needs.

* Long term financing is generally needed for fixed capital requirement * Short

term finance is generally needed for working capital requirement i.e. debtors etc.

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FUTURE PLAN

Nirma is adopting a consumer oriented strategy as for as the price factor is

concerned, where in the priority was on passing more and more benefits to

ultimate consumers. All the benefits accruing out of economies of scale werepassed to consumers in the form of value for money offers like Buy one get on

Free

The overall broad strategy of increasing the consumption was supported by

appropriate promotion and market support. The selection of media and

communication strategy was done with objectives of achieving the broad

objective growth by gr owing the market.