Olympic Update Danny Sloan / Nick Cole / Paul Nickson 8 December 2010.
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Transcript of Olympic Update Danny Sloan / Nick Cole / Paul Nickson 8 December 2010.
Olympic Update
Danny Sloan / Nick Cole / Paul Nickson8 December 2010
Games of the XXX Olympiad
•World’s largest sporting event
•4 billion worldwide audience
•£10 billion revenue generation to the GB economy
•9.6 million ticket sales
•205 National Olympic committees
•300 Events (38 disciplines across 26 sports)
•100,000 Athletes, Officials, VIPs, Sponsors
•30,000 accredited media
•70,000 volunteers
•25 sporting venues
•One official port of entry...
88-90%
4-5%
4-5%
1-2%
SAL, SOU& Eurostar
Olympic Family Traffic Distribution
Key Dates
•May onwards Games Arrivals
• Jul 9th Village Opens
• Jul 27th Olympic Opening Ceremony
• Jul 28th - Aug 12th Olympic Games Competition
•Aug 12th Olympic Closing Ceremony
•Aug 13th – 16th Olympic Games Departures
•Aug 29th Paralympic Opening Ceremony
•Aug 30th – Sep 9th Paralympic Games Competition
•Sep 9th Paralympic Closing Ceremony
•Sep 10th – 13th Paralympic Games Departures
•Sep 14th Village and Park Closes
•Oct 1st Heathrow Games Operation ceases
Olympic Family forecasted traffic
Olympicsopen
Olympicsclose
Villageopen
Olympics competition
Tue 24 Jul – Thu 26 Jul 2012
Mon 13 Aug – Wed 15 Aug 2012
Paralympic Family forecasted traffic
Paralympicsopen
Paralympicsclose
Paralympics competition
Sun 26 Aug – Tue 28 Aug 2012
Mon 10 Sep – Wed 12 Sep 2012
Delivery
Implement and review
Solutions design
Initiate
Phase liveJune 27 2012
Phase three2011/2012
Phase two2010/2011
Phase one2005/2010
4-stage process
Case Study 1Baggage
OFF AIRPORT ON AIRPORT OLYMPIC VILLAGE
Temporary facility for processing Olympic family
baggage eg, HCC
Temporary facility for processing Olympic family
baggage
Processing Olympic family
members check in and baggage
Temporary Terminal for
Olympic Family only
Deliver to Heathrow
MobileBuses fully equipped to with screening facilities that can be
transported around the campus to meet the increased demand of baggage screening. Also can be used for contingency
Deliver to Heathrow
SolutionsDesign
InitiateImplement& Review
GamesTime
Case Study 2Retail•London 2012 stores across Heathrow
•Product range available at Heathrow
•Flagship store opens March 2011 in T5
•Exclusive product development for Heathrow
•2012 products available in other Airport stores
•Other advertising and sponsorship opportunities
SolutionsDesign
InitiateImplement& Review
GamesTime
Case Study 3Volunteers•Dec 2010 Agree Policy
• Jan 2011 Comms launch
• Jan 2011 – Mar 2011 Registration
•Apr 2011 – Jul 2011 Selection & Recruitment
•Sep 2011 – Apr 2012 Training
•May 2012 Go-live
SolutionsDesign
InitiateImplement& Review
GamesTime