Olympic Games as Mega-Sport Events: Some Social-Historical ...
Olympic Sport Policy
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Transcript of Olympic Sport Policy
Olympic Sport Policy
By the end of this class you should know
Role of the International Olympic Committee Mandate, Governance Structure and Priorities
of the Canadian Olympic Committee Policy Issues Facing Olympic Sport
Major Games in Amateur Sport
Olympic Games Paralympics Pan American Games Commonwealth Games World University Games World Games for the Deaf Special Olympics World Games
Olympic History
The first Olympic Games were held in 776 BC by Greeks…every 4 years
Chariot racing, boxing, wrestling, footraces, discus, archery
Sport was part of primitive religious festivals; played to honour gods
Wars stopped to allow for games Games were abolished in AD 393
The Olympic Movement
The Festival of the Olympiad was reinstituted in 1896 (Athens)
245 male athletes from 13 nations
International Olympic Committee
Baron Pierre de Courbertin (1896-1925) relaunched the Olympics
IOC founded in June 1894 to govern Olympic organization and policy
The IOC
Nonprofit organization independent of any government or nationality
Revenue in the billions IOC receives revenues from rights to the
Olympic games, associated marks and terminology
Comprised of 115 members Jacques Rogge current President
IOC Mandate
To encourage sport development, coordination and collaboration…to place sport at the service of humanity
To ensure Olympic games held To promote peace, sport ethics, fair play,
concern for the environment and sport for all To fight discrimination, violence, doping…
affecting health of athletes
Canadian Olympic Committee Vision
Canada’s Winter Olympic Team in 2010 being 1st in the World
Canada’s Olympic Team in 2012 being among the Top 8 Nations
Canada is a country where sport is central to its culture as evidenced by an active and healthy population participating at all levels in all communities
Olympic values, drug free participation and ethical behaviour guide our athletes and Canadian youth
COC Role
COC is responsible for all aspects of involvement in the Olympic Movement: Participation in Olympic and Pan American Games Managing a variety of cultural and educational
programs promoting Olympic values Grass roots programming to promote Olympic
values Selecting and supporting Canadian cities to bid to
host games
COC Mission and Goals
The Canadian Olympic Committee is dedicated to developing and advancing sport and the Olympic Movement for all Canadians from coast-to-coast-to-coast Top 3 in 2006 (Turin) Top 16 in 2008 (Beijing) First in 2010 (Vancouver) Top 8 in 2012
COC Governance
Two-tiered system of governance, Board of Directors (77) and staff
Board sets policy, vision and strategic direction
Current CEO is Chris Rudge “Rights holder” to hosting the Olympic Games
in Canada Host duties turned over to Organizing
Committee for Olympic Games (OCOG)
COC Sponsors
A Look Back (2001-04)
In 2001 Board agreed a new approach to the distribution of funding
Funding to NSOs based on results at most recent Olympics or Pan Am Games
In 2002 created Canadian Olympic Excellence Fund to provide special funding for high performance athletes (7+M)
Own the Podium 2010 Program (2005-08) to result in 35 medals in Vancouver
Current Policy Issues
Performance Enhancement: Doping Control through Drug Testing
1968 beginning of drug testing for athletes
World Anti Doping Agency formed 1999
Mandate: communicate, define, test, sanction
Current Policy Issues
Choosing a Host City Policy to guide bid selection process Policy to address behaviour of IOC members
re: bid cities IOC Ethics Commission created
Current Policy Issues
Corporate Sponsorship IOC has policy to define who has the right to
market and sell which sponsorships Added clause giving veto power over
sponsors’ marketing plans Host city must not have over-reliance on
commercial sponsorship
Current Policy Issues
Television Rights IOC retains the right to negotiate
television contract and shares revenues among the NSOs, OGOCs and ISFs
Current Policy Issues
New Olympic Sports How many sports should
the Olympics include? IOC has policy to define
exactly which sports will compete and how to add new sports
3 categories: active, recognized, past
Current Policy Issues
Security Major issue IOC, NSO and OCOG all have security
policies in place Olympic Village accreditation
Current Policy Issues
Image and Politics IOC has taken great pains to maintain image
of excellence and ethical behaviour; role in world peace….
However, viewed by some as a closed shop Politics are unavoidable…governments use
Olympics to send messages via boycotts, etc.