Submitted to:Mrs.Richa AroraAsst. ProfessorPCTE Group of Institutes

Submitted by:

Sagar Soodsagarsood@icloud.com

Presentation PlanE-Commerce

Types of E-CommerceIntroduction to OLXOverview of OLXAbout the foundersObjectivesAdvertisingCampaignsSWOT AnalysisMarket shareConclusionSource of information

What is E-Commerce??Full form is Electronic

Commerce.

Buying and selling of good and products over internet.

Effective way of conducting business.

Types of E-Commerce

• Business to Business (B2B)

• Business to Consumer (B2C)

• Consumer to Consumer (C2C)

OLX (On Line eXchange)was founded by Fabrice Grinda and Alec Oxenford in march,2006

OLX is present in 105 countries and has more than 100 million unique visitors.

Introduction aboutIntroduction about OLX

One of the world’s biggest free online classified.

Unique platform for people to buy or sell items.

OLX India is spread across all the major cities in India.

Overview

Fabrice Grinda

Co-founder of OLX

Internet Entrepreneur & Investor

Graduated from Princeton University in 1996

Alec OxenfordCo-founder of OLX

An Entrepreneur

Completed MBA in 1997 from Harvard Business School.

On one can:

Easily design rich ads with pictures.

Control your selling or buying activity in My OLX.

Display your ads on your social networking profiles.

Access the site from his mobile.

Objectives

Awareness of the service.

Awareness of the brand.

Higher Market Share.

Beating the competitors and remain at top.

AdvertisingOlx used different advertising techniques to gain popularity among people.

Online media like facebook, google ads etc

Marketing Campaigns

Online Media Used

Campaign: Ghar Baithe Kamao

Objective: Things lying ignored in your house may be useful to someone else and can become a profitable means for you to earn some cash by selling them through OLX!.

Campaign: “bech de!”

OLX has started a new campaign namely “bech de!” in which they released new TV commercials so as to attract more number of fans.

Swot analysis

STRENGTH:

• Easy availability of products that the customer needs at good cost .

• Easily designed website with rich and colorful listings with pictures and videos.

• We can view OLX in our local language.

WEAKNESS:

• No assurance of quality.• Fraud is possible.• Unskilled work force.• Not registered in Stock exchange.• Transportation is slow.• Some people posts fake ads

Opportunity:

• People who want to buy can buy the produts according to their needs.

• Sellers gets millions of buyers so they can sell products easily & gets good benifit.

• Jobs are also available.• Real estate property is also available.

Threats: competitors

Market share

Managed to capture 60% of the online classified marketshare. 

Its traffic has grown 55 times in the last 22 months

Crossed half a billion page views in July 2013 

OLX mobile apps have exceeded 3.2 Mn app downloads in India.

Has OLX achieved its objectives?

Bounce Rate decreased from 60% to less than 40%

2 to 4 million unique visitors every month as compared to 1 million in 2010

Increased social media presence – 2.9 million Facebook fans.

Managed to be India’s largest free online classified website.

Conclusion

Successful campaigns

Attracted many users

Outperformed most competitors

Has the ability to be India’s No. 1 Online Classified Website

o http://www.iamwire.com/2013/08/olx-india-claims-60-market-share-online-classified-flipkart-launches-voice-search-feature/

o http://en.wikipedia.org/wiki/OLX

o http://creativeoverflow.net/olx-india-makes-waves-with-tv-ad-campaigns/

o http://www.indiantelevision.com/mam/marketing/mam/olxin-launches-a-new-campaign-to-strengthen-its-bech-de-proposition

Source of information

Thank You