OLM Project Ppt

7/29/2019 OLM Project Ppt

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Current Trends in Online Marketing of Educational Services

By:

Gunjan Bhattacharya

Harpriya Chandar



Flow of the presentation

1 • Introduction

2 • Approaches to E-learning Services

3• Education Services- Going Digital

4 • Advantages of Digital Marketing

5 • Current Trends

6 • NIIT

7 • Cloud Campus

8 • Conclusion



Introduction

Online Marketing:

Use of digital channels for the promotion of a

business or brand. Digital channels include but arenot limited to emails, mobile phones, socialnetworking etc. These channels not only ensure thatthe business is promoted to the right target audience

but also strengthen the business and the brand.



Online Marketing for Educational Institutes

The increased use of internet and digital media is amajor influence in the field of education today.

The education sector is a completely revolutionized

sector since the majority of the population of students are the users of the internet.

Educational institutions and universities aremaking increased use of the internet and mobile

devices to reach out to more students. Digital marketing is the best method being adopted

by the educational institutions to reach out toprospective students.



Approaches to E-learning Services

Computer Based Learning (CBL)

Computer Based Training (CBT)

Computer Supportive Collaborative Learning(CSCL)



Educational Services- Going Digital

Prospect students frequently search foreducational and training courses online

Higher time invested in online browsing than any other media

Ability to transform traditional media tointeractive real-time media

Display ads have gained its place as moreeffective, mostly outperforming traditional

advertising Educational institutes spend 5% of their ad

budget for online marketing



Educational Services- Going Digital

Parents judge a school or college through its websiteand its online presence

Students have also begun to judge a school or college by its online presence

Internet- most preferred channel for applying andmaking admission queries

Outstation students rely on the web for collegeadmissions

Parents and students prefer the web as the mostconvenient means for carrying out admissionenquiry and procedure



Advantages of Digital Media Marketing

Cost Effective

Feedback

Measurable

Easily Accessible Tools High Conversion Rates



Current Trends

Increase in Non-traditional Commercial Publishing Companies

Increased industry spending and usage of digital content

Game based learning

Using Social Networking tools & Web 2.0 based Apps in Classrooms

ENGRADE

CHALKSITE

THUMBSTACKS

Edutainment

MOOC (Massive Open Online Course) Cloud computing

Social Media Marketing

Search Engine Optimization



NIIT

One of the most popular Online Education servicesprovider in the country

Biggest IT trainer in Asia Breakthrough initiative: Cloud Campus

Redefining the education landscape by makingavailable new-age skills, to students across the

breadth of the country



CLOUD CAMPUS

Revolutionary method of learning

Fun and Interesting

Physical presence not required

Study anywhere, anytime Courses directly on student’s smart phones, tabs and

laptops through NIIT Cloud Campus

Lessons on Demand Clear doubts, submit assignments with just a click

Group based learning modules



Special features of Cloud Campus

Cloud Classroom

Cloud Courseware

Anywhere lab

Lessons on demand Online Assessments

Buddynet learning

Over 100 courses across 300 locations for more than5,00,000 students

Quality education available even in the remote areas



Conclusion

Today most of the educational services companieshave realised that potential of online platform to

display their process as a marketing strategies andalso even to render the same services through the

same online platform.

OLM Project Ppt

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