Ollie Purdom, Pitch - Innovation Demands - Birmingham Marketing Conference

@OLL IEPURDOM @PITCH_TALK

TALENT TEAM

CULTURE



TALENT

FIRST LETS LOOK AT HOW THIS IS AFFECTING THE INDIVIDUAL WITHIN A TEAM.

0.64 APPLICANTS PER ROLE

*UK Job market report July 2015

PROMOTION vs

NEW ROLE


TECHNOLOGY IS TRANSFORMING VIRTUALLY EVERY BUSINESS SECTOR.” ”ER IC SCHMIDT, EXECUT IVE CHA IRMAN , GOOGLE


JOB TITLE EVOLUTION

C U S T O M E R I N S I G H T S

M O B I L E M A R K E T E R

A N A LY T I C S A D V I S O R

E N G A G E M E N T M A N A G E R

S E A R C H M A N A G E R

C O N T E N T L I B R A R I A N

S O C I A L M E D I A M A N A G E R

C O N T E N T C R E AT O R


COUPLEYOUNG FAMILY

ESTABLISHED

FAMILY

EMPTY NESTERMATURE CAMPERYOUNG

EXPLORER

TEENAGE CAMPER

PLATFORMS & CHANNELS

MOBILE APP CRM SOCIAL ANALYTICSWEB & E-COM

DIGITAL OUTDOOR

PLATFORMS & CHANNELS

NEW GENERATION OF MARKETERS WILL COME THROUGH AND, BLINDED BY THE PROMISE OF DIGITAL, THEY WILL NOT LEARN ENOUGH OF THE OLD CRAFT OF MARKETING. #DIGITALSENSE

”

”J ERRY DAYK IN , GLOBAL D IG ITAL D IRECTOR , DENTSU AEG IS


OLD-FASHIONED MARKETING AND STORYTELLING PRINCIPLES ARE MORE IMPORTANT THAN EVER. #DIGITALSENSE ”

”J ERRY DAYK IN , GLOBAL D IG ITAL D IRECTOR , DENTSU AEG IS


THE AGE OF THE HYBRID MARKETER


T-SHAPED PEOPLE: SPECIALIST IN ONE AREA, WHO

THINK BROAD AND COLLABORATE WITH OTHER TEAMS & DEPARTMENTS


CURIOUS & ADAPTABLE


THE TEAM

THE EFFECTS ON THE TEAM


RECESSION EXPECTATIONS


21KEYNOTE T ITLE

A LARGE TITLE TO

INTRODUCESmall intro text to the new chapter

RESEARCH


NOW LETS TOUCH ON HOW THIS


OUR TEAM HAS MARKETERS, CREATIVES, DATA SCIENTISTS, ENGINEERS, DEVELOPERS AND USER EXPERIENCE EXPERTS, WHO WORK TOGETHER IN SMALL PROJECT TEAMS TO TRY AND CREATE GROWTH. THIS IS A RADICAL CHANGE FROM THE WAY TRADITIONAL MARKETING DEPARTMENTS WORK.

”

”CHARLES WELLS , CH IEF MARKET ING OFF ICER , JUSTG IV ING



30 MIN TURNAROUND

CULTURE

CULTURE & YOUR EMPLOYER BRAND


EMPLOYER BRANDING


Ranked the 4th most impactful Marketing / HR driver on a company’s revenues and profits.*BOSTON CONSULT ING STUDY

*ADD COMPANY

NAME HERE

T E A M

D E D I C AT E D

L O YA L

O P E N

C O L L A B O R AT I V E

D R I V E N

I N T E G R I T Y

H O N E S T Y


EMPLOYER BRANDING


“10 things we know to be true”

1. Focus on the user and all else will follow.2. It’s best to do one thing really, really well.3. Fast is better than slow.4. Democracy on the web works.5. You don’t need to be at your desk to need an answer.6. You can make money without doing evil.7. There’s always more information out there.8. The need for information crosses all borders.9. You can be serious without a suit.10. Great just isn't good enough.

EMPLOYER BRANDING

ACTUAL VALUES ARE THOSE BEHAVIOURS AND SKILLS THAT ARE VALUED IN FELLOW EMPLOYEES ”

”

A WELL DEFINED CULTURE ALLOWS YOUR FUTURE STAR HIRES TO

QUICKLY AND EASILY BUY IN TO YOU VISION AND CULTURE. OR

NOT. BOTH ARE FINE.


EMPLOYEES OWN CULTURE. NOT THE EMPLOYER


EMPLOYER BRANDING

The biggest motivator for switching jobs is training /development & progression, not £££P ITCH 2015 SALARY SURVEY



51.4% OF MARKETERS QUESTIONED SAID THEY HAD “NO ACCESS” TO TRAINING, WELL ABOVE THE NATIONAL AVERAGE OF 29.6%.

””

*CV L IBRARY SURVEY 2015


DUE TO THE LACK OF TRAINING, 78.4% OF MARKETERS FEEL UNDERVALUED BY THEIR COMPANY.”

”*CV L IBRARY SURVEY 2015


91.9% SAY THEY WOULD BE LESS LIKELY TO LEAVE THEIR CURRENT EMPLOYER IF THEY WERE OFFERED TRAINING.

””

*CV L IBRARY SURVEY 2015


PATTY MCCORD, NETFL IX

CULTURE ENABLES SUCCESS, BUT IT DOES NOT CAUSE SUCCESS.” ”

THANK YOU FOR LISTENING!


Ollie Purdom, Pitch - Innovation Demands - Birmingham Marketing Conference

Marketing

Transcript of Ollie Purdom, Pitch - Innovation Demands - Birmingham Marketing Conference