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How olive feeds foodies’ desires across multiple platforms

Transcript of olive - fipp.s3.amazonaws.comfipp.s3.amazonaws.com/media/documents/LauraRowe_OliveMag.pdf · whole...

Page 1: olive - fipp.s3.amazonaws.comfipp.s3.amazonaws.com/media/documents/LauraRowe_OliveMag.pdf · whole bone-in lamb shoulder 2kg Charlotte potatoes 1 kg, skins left on, halved lengthways

How olive feeds foodies’ desires across multiple platforms

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olive – small but mighty

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Stop the silos, ditch the hubbing, think 360

● Audience first● Team buy in – BUT maintain expertise, passion and brand loyalty

● Break down the print hierarchy and adapt● One great idea, 360-delivery, increased engagement

30kUK

Norway

Holland

Korea

GreeceDigital Edition

5.5k Podcast 120k

listens

Apple News 130k

Social Footprint

820kolivemagazine.com

1.1m users

Sweden

New Zealand

Australia

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Make digital work harder

UK PAGE VIEWS

02/2

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02/2

016

02/2

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200k

400k

600k

800k

1m

1.2m

1.4m

1.6m

1.8m

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Make digital work harder

How?

● New ‘Fabric’ platform● Evergreen content strategy● Utilised visual search● Experiment and learn● Community engagement

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Reposition print as an experience

● Bold and brave covers ● Smart covermounts● Expertise breeds trust and loyalty● Integrated content with integrity

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Inspire and engage with brand extensions

Podcast - Awards - Events - Mobile edition - Video - Books

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Specialist and sustainable, Small but mighty

● THINK 360. ● PUT THE CUSTOMER FIRST.● MAKE DIGITAL WORK HARDER. ● MAKE PRINT AN EXPERIENCE.● INNOVATE WITH BRAND EXTENSIONS.

Intelligently publish in a connected, cost-effective and creative way.

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Thank you@olivemagazine


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