Applied Branding

Joesph Knechtel

Mission Statement

The goal of Olio is to provide a place for people who share a passion for art, music, film, and skateboarding. We are focused on supporting athlete, artists and musicians – providing a means for creative individuals to come together and collectively express themselves.

Olio products include skateboards, streetwear, clothing, footwear, accessories and outerwear incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance.

Promotion Plan

Olio’s perpetually evolving website (Olio.com) provides the most complete representation of the brand and its many diverse facets.

List of Promotional Tools for Olio • Advertising • PrintandWebadvertisingforeventsandmagazines. • Events-galleryopenings,skatedemos,andartwalks. • Magazines-JuxtapozMagazine,ThrasherMagazine,TransworldMagazine,BlueCanvasMagazine,andComplexMagazine • DirectEmailandmailing-Catalogs,UpComingEvents,NewArtist,andContests • Outdooradvertising,billboardsandbusboards, • Broadcastadvertisingonradiostreaming-Pandora,Rhapsody. • Twitter,Instagram,Facebook,andGoogle.

• MarketingCollateralProduce and distribute materials such as: • brochures • newsletters • flyers • posters • webbanners • stickers • wheatpaste • PromotionalActivities • Sponsorshipsforartistandskateboarders. • Specialeventsforartwalksandskatedemos. • TradeShows-Oiloproductwillbeatatradeshowattendedbyourtargetaudience.Tradeshowsaretypicallyone-ortwo-dayeventsthatallowbusinessestosetupexhibitsorboothsshowcasingtheir products or capabilities. • Give-aways-baseballcaps,skateboards,streetwear,clothing,footwear,accessoriesandouter-wear. • Twitter,Instagram,Facebook.

• MediaRelationsCampaignOlio will be putting up an online web show on vimeo and youtube. Here individuals can view and leave commentary on spotlighted videos. The content in most of Olio’s web videos will be featured artist painting talking about there work, or showing artist being creative. Olio’s videos will also show the process of getting the featured artist art work on to Olio products. The web videos will also showcase the talent of Olio’s spon-sored athletes.

Logo Design

Style Board

FONTS

COLORS

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C= 20% M=25% Y=100% K=0% C= 35% M=50% Y=88% K=15%

C=0% M=0% Y=0% K=100% C= 64% M=54% Y=53% K=26%

M i n ima lA BC D E FG H I J K L M NO PQ R S T U vWXYZab c d e f g h i j k lmn o p q r s t u vw x y z

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Stationary: 01

Stationary: 2

Store Front

Product Development

Handtag / Stickers

Merchandising Apparrel

Full Page Ad

Outdoor Advertising

Logo DesignLogo Design

OLIO skateboards are manufactured using 100% Canadian Hard Rock Maple. Also at OLIO.com you can purchase graphic T-shirts and hand made stickers. OLIO tries to help connect the world to the bands, artist and skaters that are on OLIO.com, because we are all connected

through music, art and the freedom of expression.

pass it on

see more ar t ist and ar t work atOLIO.com and remember to pass it on

Web Ad

Vehicle design

Logo Design

pass it on