Old Town Boutique District Summer Events 2014

SCAVENGER HUNTThursday through Saturday, September 18th to 20th

fb = Facebook likes/sharest = Twitter mentions

NORTHERN VIRGINIA MAGAZINE 9.01.14 Boutique mention in September issue

FW SCOUT 9.02.14Email Newsletterbit.ly/Zoi8XV / t 3

ALEXANDRIA NEWS 9.05.14 7th Annual Old Town Boutique District Scavenger Hunt Set for September 18-20, 2014bit.ly/1wtUFPK

WASHINGTONIAN SHOP AROUND 9.08.14 Fashion Agenda: Ella-Rue Pop-Up Warehouse Sale, Bluemercury's 15th Birthdaybit.ly/1o7T6Iy / fb 17, t 13

LOCAL KICKS 9.18.14 bit.ly/1wtVkAQ

PATCH 9.18.14Old Town Boutique District Celebrates Anniversary with 7th Annual Scavenger Huntaol.it/ZWVvef / t 1

RED BRICK TOWN 9.18.147th Annual Old Town Boutique District Scavenger Hunt Begins TODAYbit.ly/1w23kZM / fb 7, t 5

SIDEWALK SALESaturday & Sunday, August 9th & 10th


RACKED DC 7.24.14Shop The Annual Alexandria Summer Sidewalk Salebit.ly/1CdQfi4 / t 5

FW SCOUT 8.01.14Email newsletterbit.ly/1yuLnrf

NORTHERN VIRGINIA MAGAZINE 8.01.14Sidewalk Sale in August Issue

ALEXANDRIA LIFESTYLE 8.08.14Weekend Planner: Sidewalk Salebit.ly/1p6oMsL / t 4

ALEXANDRIA NEWS 8.08.14 Shop Til You Drop At Alexandria's Summer Sidewalk Salebit.ly/1njrdwt

RED BRICK TOWN 8.09.14 Alexandria’s 5th Annual Sidewalk Sale Starts This Weekend!bit.ly/1rqNUd2 / fb 5, t 9

RED TRICYCLE 8.09.14Calendar Listing A Haven for Back to School Shoppingbit.ly/1p6pg1S / fb 2

RED TRICYCLE 8.09.14bit.ly/11f76FN

PAMELA’S PUNCH 4.29.14Block Party mention on Facebook & Twitter

FW SCOUT 5.01.14Email Newsletterbit.ly/1yuLnrf

NORTHERN VIRGINIA MAGAZINE 5.08.14Fashion Fix: Mother's Day Sales and News Round-Upbit.ly/ZWLUnI / fb 3

WASHINGTONIAN SHOP AROUND 5.10.14Shop Around Eventsbit.ly/1xKRvbQ / fb 3, t 9

RED BRICK TOWN 5.14.14Event Calendarbit.ly/1p6n76i / fb 1, t 1

MY LITTLE BIRD 5.18.14Shopping Old Townbit.ly/1D7CdAH / fb 22, t 15

NORTHERN VIRGINIA MAGAZINE 5.28.14Sales are Buzzing at The Shoe Hivebit.ly/ZWMG48 / fb 9, t 10

NORTHERN VIRGINIA MAGAZINE 6.12.149 Innovative Gifts for Every Dadbit.ly/1toFAlQ / fb 11

OLD TOWN BOUTIQUE DISTRICTSummer Events 2014

Media Coverage Summary May - October 2014

BLOCK PARTY SERIESBoutiques Up Late every Thursday night, May 8th to July 31st





























NORTHERN VIRGINIA MAGAZINE 5.08.14

FW SCOUT 5.01.14




























ALEXANDRIA LIFESTYLE 8.08.14

RED BRICK TOWN 8.09.14

ALEXANDRIA NEWS 8.08.14

RACKED DC 7.24.14




























WASHINGTONIAN SHOP AROUND 9.08.14

NORTHERN VIRGINIA MAGAZINE 9.01.14 via Instagram

ALEXANDRIA NEWS 9.05.14

SOCIAL MEDIAAnalytics from Twitonomy.com [see appendix]

TWITTER@OTBoutiques14,600 total tweets2,013 following 2,611 followers

3,197 tweets (2014)11.42 tweets per day 1,515 retweets 917 hashtags1,615 user mentions 133 replies 1,253 links406 tweets retweeted392 tweets favorited

TOP HASHTAGSfrom all time#ShopLocal - 81#ExtraordinaryALX - 56#BoutiqesUpLate - 53#OldTownHunt - 40#SidewalkSaleALX - 35#OTBDBlockParty -11

FACEBOOK4,106 likes 70 visits

PINTEREST787 posts562 followers396 following

INSTAGRAM20 Boards3,942 Pins52 Likes399 Followers142 Following

INSTAGRAM OTBoutiques

PUBLICATION DATE TITLEEvent: Block Party SeriesPamela's Punch 4.29.14 Block Party Mention Posted/Tweeted on FB/Twitter

FW Scout 5.01.14 Email newsletter

Northern Virginia Magazine 5.08.14 Fashion Fix: Mother's Day Sales and News Round-Up

Washingtonian Shop Around Blog 5.10.14 Shop Around Events

Red Brick Town 5.14.14 Mention in event calendar

My Little Bird 5.18.14 Shopping Old Town

Northern Virginia Magazine 5.28.14 Sales are Buzzing at The Shoe Hive

Northern Virginia Magazine 6.12.14 9 Innovative Gifts for Every Dad

Event: Sidewalk SaleRacked DC 7.24.14 Shop The Annual Alexandria Summer Sidewalk Sale

FW Scout 8.01.14 Email newsletter

Northern Virginia Magazine 8.01.14 Sidewalk Sale in August Issue

Alexandria Lifestyle 8.08.14 Weekend Planner: Sidewalk Sale

Alexandria News 8.08.14 Shop Til You Drop At Alexandria's Summer Sidewalk SaleRed Brick Town 8.09.14 Alexandria’s 5th Annual Sidewalk Sale Starts This Weekend!Red Tricycle 8.09.14 Calendar Listing A Haven for Back to School Shopping

Red Tricycle 8.09.14

Event: Scavenger HuntNorthern Virginia Magazine 9.01.14 Scavenger Hunt Mention in September Issue

FW Scout 9.02.14 Email Newsletter

Alexandria News 9.05.14 7th Annual Old Town Boutique District Scavenger Hunt Set for September 18-20, 2014Washingtonian Shop Around Blog 9.08.14 Fashion Agenda: Ella-Rue Pop-Up Warehouse Sale, Bluemercury's 15th BirthdayLocal Kicks 9.18.14

Patch 9.18.14 Old Town Boutique District Celebrates Anniversary with 7th Annual Scavenger HuntRed Brick Town 9.18.14 7th Annual Old Town Boutique District Scavenger Hunt Begins TODAY

BIT.LY LINK

bit.ly/1yuLnrf view.ed4.net/v/7CWL7Z/bit.ly/ZWLUnI northernvirginiamag.com/sbit.ly/1xKRvbQ washingtonian.com/blogs/sbit.ly/1p6n76i redbricktown.com/2014/05bit.ly/1D7CdA

Hmylittlebird.com/2014/05/sbit.ly/ZWMG48 northernvirginiamag.com/sbit.ly/1toFAlQ northernvirginiamag.com/s

bit.ly/1CdQfi4 dc.racked.com/archives/20view.ed4.net/v/5O5UA2/R

bit.ly/1p6oMsL alexandrialifestyle.com/20bit.ly/1njrdwt alexandrianews.org/shop-bit.ly/1rqNUd2 redbricktown.com/2014/08bit.ly/1p6pg1S redtri.com/dc/a-haven-for-bit.ly/11f76FN redtri.com/dc/d-c-metro-

bit.ly/Zoi8XV view.ed4.net/v/JDFA9Q/L9bit.ly/1wtUFPK alexandrianews.org/7th-bit.ly/1o7T6Iy washingtonian.com/blogs/sbit.ly/1wtVkAQ pinmelocal.com/pins/3361aol.it/ZWVvef patch.com/virginia/delray/olbit.ly/1w23kZM redbricktown.com/2014/09

LIKES TWTS

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3 -

3 9

1 1

22 15

9 10

11 -

- 5

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- 4

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5 9

2 -

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- 3

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17 13

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- 1

7 5

MEDIA CLIPPINGS SUMMARY

APPENDIX: TWITONOMYTwitter analytics from Twitonomy.com

Old Town Boutique District Summer Events 2014

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