Old Times, New Times
-
Upload
colin-daniels -
Category
News & Politics
-
view
1.776 -
download
3
description
Transcript of Old Times, New Times
Old Times, New Times:A behind the scenes look at The Times
newspaper and The Times Online
Launched 5 June, 2007 in A3 tabloid size
Goes out free to Sunday Times subs on-sale to public for R3.50 (Mon-Fri)
South Africaʼs first “interactive newspaper”
Newsroom open-plan, collaborative
Strong cross-promotion & sourcing of content from print & digital products
The Times Newspaper
Western Cape
Eastern Cape
Gauteng
KwaZuluNatal
93 292
16 087
6 376
14 907
ABC geographic data based on July-September 2008
0 25,000 50,000 75,000 100,000
Gauteng Kwazulu Natal Western Cape Eastern Cape
Circulation: 139 137 (ABC)Readership: 376 000 (AMPS)
Newspaper Distribution
Newspaper DemographicsIncome Bracket: LSM 7 - 10 Ave. household income - R15,901Ave. personal income - R9,917Age:80% of readers are between 16 and 49 years Gender:60% male40% female Race: 52% Black30% White13% Indian5% ColouredLocation:59% live in GautengEmployment:69% Employed12% Student11% Unemployed7% Retired6% Housewife
Launched same time as newspaper on 5 June, 2007
Home of The Times & the Sunday Times newspapers
Niche content areas & portals
Over 58 000 registered users
Combination of strong brands & an active user-community have made it a top SA destination
The Times Online
Times Multimedia
Times Blogs
The Times Twitter
Mobile Channel
Cutting-edge new mobile site featuring: news, videos, market indicators, weather, jobs & more.
Features:• Convergence to Mobile channel• Rich user experience• Not limited to content
Revenue Streams:• Contextual text & image ads• Section sponsorship• Premium content
Product Innovation
Work on innovative, digital products & services
Small, project-based team:• Conceptualise• Analyse potential business models• Build and implement solutions
Strategy is aligned to local & global digital trends
Features:• UGC & in-house editorial• Content rating• Community Forums• Price comparisons
Revenue Streams:• Google Adsense• Banner advertising• Category sponsorship• Price comparisons • Virtual Press Office
Nudjit.com
Online Traffic GrowthSite traffic since launch in Unique Browsers (UB)
2007 - 2008
Source: Nielsen//Netratings (audited)2007 2008
Online RevenueOnline Revenue Growth (The Times Online)
2006 - 2008
2006 2007 2008
Online Revenue Streams
1. Banner Display 65%
2. Google Adsense 15%
3. Sponsorship (Top Brands, blogs, links etc.) 10%
4. Richmedia/Multimedia (video ads, peelers) 5%
5. Mobile Display 3%
6. Other 2%
Digital Revenue Streams by Total Contribution
Online Strategies
• Partnerships• Outsource• White-Label• Build Communities• Harness Social Media• Cross-Promote• Innovate
Whatʼs worked for us:
The Times 2.0
• Enterprise Content Management System (CMS)
• New design & logo• Online newsroom restructure• Context to content via a sophisticated topic
engine• Complete Information Architecture (IA)
overhaul• Better blog & multimedia integration• Extensive aggregation & outbound linking
Features:
The Times 2.0
• Double monthly unique visitors• Double advertising revenue• Increase time spent on site
Objectives:
Thank-YouFollow me on Twitter:
youngBLOOD