Old SEO vs. New SEO · SEO Benefit • Google using social signals more. • Increases chances of...
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By Eyeflow Internet Marketing Growing the equity of websites since 2001. 01 Old SEO vs. New SEO
Transcript of Old SEO vs. New SEO · SEO Benefit • Google using social signals more. • Increases chances of...
By Eyeflow Internet Marketing Growing the equity of websites since 2001.
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Old SEO vs. New SEO
Website Optimization
Create content.
Get Links with keyword anchor text.
What was Old SEO?
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Search Rankings Website Optimization Content Link Building
• Website Speed/Usability
• GREAT Content
• Linkable Assets/Link Earning
• Online Branding
• Online PR
• Social Signals
• Credibility Signals
• Authorship
• Mobile
• Avoid Negative SEO
What is New SEO
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• Go beyond a brochure.
• Include visual trust signals (seals, logos, accreditations)
• Include Call-to-Action(s).
• Make it easy to share.
• Monitor user generated content.
• Avoid thin/duplicate content.
• Make sure it loads fast.
• Make it mobile friendly.
Make a Great Website
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tool: gtmetrix.com
• Unique content only!
• Put people first.
• Write for your customer not for industry insiders.
• Be transparent. (if your not your competition is)
• Use the right keywords.
• Use keywords naturally.
• Optimize Title/Meta data.
• Simple, Concise and Creative.
Create Great Content
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Create Linkable Assets
Infographics Whitepapers Videos Slide Shows
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Authorship / Blogging / Branding
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SEO Benefit
• Google using social signals more.
• Increases chances of natural links.
The Role of Social Media
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Engagement
Engagement
Brand
• Adds personality to your brand.
• Helps protect brand name searches.
Analyze Your Website
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With SEOzio.com
Grades your websites…
• Code
• Crawlability
• Branding
• Links
Thank you for your attention !
Eyeflow.com
1013 E. Carson St. Pittsburgh, PA 15203
412.253.0841 Facebook.com/eyeflow
Twitter.com/eyeflow
