Old School, Flash, the process, and the effect Tattooing has on popular culture.

Although tattoos have been around forever, and have a long rich history… It hasn’t been until recently (the last 7-10 years) that they have made such an impact upon mainstream/popular culture.

breakout

WHY?

Major Influences in America

Norman "Sailor Jerry" Collins (born 1911, died 1973)

-Joined the U.S. Navy at age 19.

-Being exposed to imagery in Southeast Asia inspired his art, and eventually began tattooing while still in the Navy.

-While in his 20’s he opened a shop in Honolulu, Hawaii; mainlyfor sailors.

-Known for creating the “traditional old school” look of Tattoos.

- Don Ed Hardy trained under Norman, was one of his proteges.

NauticalTattoos

Southeast Asian Inspiration

Sailor Jerry Flash

Sailor Jerry Flash Detail

Sailor Jerry Flash Detail

Sailor Jerry- Flash Sheet

Don Ed Hardy

-Born in 1945 in Iowa, raised in Southern California.

-First tattoo artist to incorporate Japanese aesthetic intothe American tattoo look.

-Graduated art school in 1967, began tattooing.

-Mentored by Sailor Jerry, and studied under a traditionalJapanese tattoo master.

-In addition to tattoos, he does drawings, paintings, and prints…now a fashion line.

-2004, Christian Audigier licensed Ed Hardy’s art to be putinto a clothing line.

- Still tattooing and working as an artist today in San Francisco.

Other Clothing lines using tattoos an inspiration…

To Die For Clothing Co.

Tribal Tattoo

Tribal Tattoo inspiredclothing.

The Contemporary Old School Style is still popular today, everywhere…

For your information…

The Process