Old Marketing is dead
23
Blog : davidmerzel.wordpress.com Twitter : @davidmerzel
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Old Marketing is deadLong Live New Marketing
Transcript of Old Marketing is dead
Blog : davidmerzel.wordpress.com
Twitter : @davidmerzel
Trends from the Battle Field
Imperatives for New Marketeers
4
4
Kinect Marketing Approach
The adoption of technologies has never been so quick 1
The New Consumer Era is coming
The New Marketing Era is booming
You control the information age
Trends from the Battle Field
Imperatives for New Marketeers
4
4
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Multi Task with TV
The Marketer’s Dilemna…
Co-Created Solutions Customisable Value
Convenience Communication
Consumer
Stop Using 4 P’s and Start Using 4 C’s
Do not interrupt your target audience
Advertising as we known it.
Channels you create and control.
People talking about your brand.
Be authentic and engage personally
Trends from the Battle Field
Imperatives for New Marketeers
4
4
Kinect Marketing Approach
Dare to be different
Thank you for your time
David Merzel Country Manager
Retail Sales Marketing
Microsoft BeLux
Blog : davidmerzel.wordpress.com
Twitter : @davidmerzel
