Oil

S.J.D.C PROJECT REPORT 2010-2011

A STUDY ON CONSUMER PREFERANCE TOWARDS

PARACHUTE COCONUT OILS

PROJECT REPORT SUBMITTED IN PARTIAL FULLFILLMENT

FOR THE AWARD OF

BACHELOR OF BUSINESS MANAGEMENT

BY

G.KIRAN KUMAR

UNDER THE GUIDENCE OF

Mr. K. VISWESWARA REDDY M. A (Eco)

Department of Management studies

ST. JOSEPH’S DEGREE COLLEGEKURNOOL.

AFFILIATEDTO

SRI KRISHNADEVARAYA UNIVERSITYANANTAPUR2010-2011

Dept of Management Studies S.K.U


DECLARATION

I, the undersigned here by declare that this report entitled

“A STUDYON CONSUMER PREFERANCE TOWARDS

PARACHUTE COCONUT OILS”, and this project is

submitted to St.Joseph’s Degree College, affiliated to SRI

KRISHNADEVARAYA UNIVERSITY, ANANTAPUR, is

drafted by me & is original work of my own.

Place: Kurnool

Date:

G.KIRAN KUMAR



HISTORY OF MARICO

The history of Marico can be traced all the way back to 1857, when a young man Kanji

Moorarji, set up a modest trade in spices which, in time, grew to include other export

worthy commodities. This firm's success gave birth to The Bombay Oil Industries in

1948; set up to convert the traditional buying strengths of the firm in the commodities

areas, to value added manufactured products.

At first Bombay Oil was involved in copra trading besides crushing and refining of

vegetable oils. Gradually, the company established itself firmly as a marketeer of

branded vegetable oils and later expanded into fatty acids, specialty chemicals and

spice extracts.

In 1983, Bombay Oil divisionalised its operations to create three Businesses: a

Consumer Products Division; a Fatty acids and Chemicals Division and an Oleoresins

Division, also called the Spice Extracts Division.

In 1990, Bombay Oil again restructured itself to form several companies, each focusing

on a specialised area of business. In April 1990, the Consumer Products Division became

Marico.

To understand how far Marico has come, all you need to do is take a look at what we

inherited.

To understand how far Marico has come, all you need to do is take a look at what

we inherited.



MR. HARSH MARIWALA , M.D.,

A Bachelor of Commerece from Sydenham College, Bombay, and Mr.Harsh

Mariwala has spent 26 years managing the business. Mr.Harsh Mariwala developed

the Consumer Products business in Bombay Oil Industries and functioned, as its

Executive Director from 1980-1990

In 1990 he took over as Managing Director of Marico Industries Limited.

Mr. Harsh Mariwala is anactivedirector on the boards of other companies like

Unichem Laboratories Ltd., Kotak Mahindra Asset Management Company and

Cadbury India Ltd. He is also Chairman of the Consumer Goods Committee of

FICCI (2000-01).



CORPORATE

8 brands, 3 market leaders, 5 factories, 28 depots, 3400 distributors, 1.4 million

retail outlets. The description of a true blue chip. Marico Industries Ltd., India's

homegrown Fast Moving Consumer Goods (FMCG) Company has come a long

way. From a typically family owned business, we have successfully transformed

ourselves into a professionally managed and focused consumer products

company. We have grown from 2 brands to 8, from 2 manufacturing units to 5

factories, supported by several sub-contract manufacturers

The formation of Marico, in 1990, as a separate company, accelerated our

endeavour to build a unique, high-spirited, flexible, yet stable enterprise.

Marico has, over the years, built for itself a stimulating work culture that

empowers its people, promotes team building and encourages new ideas.



MARICO YESTERDAY (1991)

MARICO TODAY (2005)

* A sales turnover of Rs. 1.1 billion

* A sales turnover of Rs. 7.5 billion

* Two products with brand names - Parachute and Saffola 8 Brands, 3 of which

are Market Leaders.

* Two factories - a coconut oil plant at Sewree, Bombay and a sunflower

refining plant (which has been shut down since) at Mazgaon, Bombay.

* 5 Factories and sub - contract facilities.

* Around 400 employees representing the blue collared work force, staff and

managers.

* A total strength of around 1000 members

With the aim to make Marico the best and the desire to provide consumers

more than they asked for, the erstwhile Consumer Products Division has indeed

come a long way.



STRUCTURE

A Flat Structure: At Marico, we are an organisation, which is flat with only

five levels of reporting between the Managing Director and an operator on the

Shopfloor.

We believe that a flat structure helps us in being more responsive to the

environment while providing enriched roles for our members. Our structure

defines clear roles and supporting relationships but is by no means rigid.

Keeping in mind the fast and ever changing business environs, Marico's

structure is dynamic and constantly evolving.

Profit Centres: As Marico grew, the need was felt to reorganize the business

further. The focus was to drive additional growth and the idea of reorganizing

ourselves around value chains led to the birth of Profit Centres in 1998.

What it has done for us: The creation of Profit Centres has led to higher

business orientation, improved inter-functional coordination and has ensured

that our organisation structure supports our overall Company Strategy and

Business Direction. Each Business Unit has a Business Head supported by a

team of professionals



R&D at Marico

A Human Interface:

The backbone of any progressive organisation that constantly evolves and

redefines itself is its R&D team. And the backbone of any R&D team is its

potential to gather consumer insight and find path-breaking means to implement

this insight. At Marico, our R&D centre is not only equipped with the latest

gizmos but also with the talent to bring a human 'consumer' interface to their

work. Ten thousand sq. ft. area is dedicated to research activities, which houses

various laboratories with state of the art equipment for product and packaging

innovations.

People: Our R&D team includes scientists from diverse fields. Product and

packaging innovation teams comprise oil technologists, microbiologists,

nutritionists, pharmacists, statisticians, process engineers, packaging designers &

technologists, cosmetologists and analytical chemists.



At Marico, Brand Equity is continuously reinforced by path breaking insight.

Innovations made, keeping in mind the standards that you set for your family.

And when insight is translated into our products, they become a standard that

raises quality expectations in the market place.

All our brands have gone beyond being mere packaged products to becoming

apart of everyday living.

We have also gone that crucial step further. We are of a mindset that places a

premium on the maxim "products are what corporations make, brands are what

consumers buy". And this line of thought has been backed up by constant

financial support, critical to ensuring success in a competitive marketplace. The

Result…. success stories like Parachute, the definitive brand amongst coconut

oils, and Saffola, a synonym with preventive health care. At Marico, each of our

brands has a unique success story to tell. We'd rather you read it yourselves.



We are amongst the largest Fast Moving Consumer Goods companies in India (Turnover- Rs 7.5 billion during the year ended March 2005) with the talent and resulting repute for launching and sustaining some of the most respected consumer brands in India.

We own well-known brands such as Parachute, Parachute Lite, Parachute Jasmine, Parachute Dandruff Solution, Marico’s Hair & Care, Revive (Instant Cold Water Starch and Spray Starch), Mediker, Oil of Malabar, Saffola, Saffola Corn-Kardi blend, Saffola Healthy Heart Salt, Sweekar, refined Sunflower Oil and refined Soya Oil, and the Sil range of processed foods.

A Consumer focused organisation, we select our business opportunities carefully and strive to reach our internal goals of innovation and excellence. We also thrive on the fact that our competition comes from national and multi-national companies.

Marico is run completely by professionals with only Harsh Mariwala rep-resenting the founding family. Consumer insight continues to be the key force, enabling us to pre-empt consumer needs and satisfy them. Thanks to this insight, Marico is energetically pursuing new business opportunities and tapping new markets with relevant brand extensions.

The learning over the years has helped Marico evolve a business model for itself. Our model centres around remaining focused, building and leveraging our brand strength and distribution network. The entire turnover of the company comes from branded products. Choosing to shun trading in the underlying commodities, organisational energies are invested in areas where the potential for value-add is high



What does Parachute stand for today?

Parachute is premium edible grade oil, a market leader in its category.

Synonymous with pure coconut oil in the market, Parachute is positioned

on the platform of vital nourishment today. From a loosely available

commodity to a path-breaking brand, Parachute pioneered the switch from

coconut oil sold in tins to plastic. Parachute is also available in pouch packs,

to service the rural sectors, increasing penetration. The positioning of

Parachute has evolved over time. From the initial stand of purity to that of

clarity to the 'Coconut Dream' theme, with a new look and logo, to today's

positioning of vital nourishment. The Coconut Dream logo is seen as an

opportunity to transform Parachute from being the largest coconut oil brand

into a mega brand with several value added products under the 'Coconut

Goodness' umbrella.



Our consumers:

Parachute's primary target has been women of all ages. The brand has a huge

loyalty, not only in the urban sections of India but also the rural. Parachute has

several brand extensions, each filling existing need gaps, acquired from consumer

insight.

Contributors to Parachute's success:

The quality of the product has contributed to its lasting success. The consistency,

with which Parachute has delivered, ensures consumer loyalty and trust in the

brand. Innovations-in the bottle too, whether from the aspect of user-friendliness or

aesthetics have and continue to help Parachute grow. One of the first brands to

utilise mass communication, Parachute used the 'caring' platform with the 'mother -

daughter' theme to underline the message that this was a brand handed down from

and to generations. The new look and logo have helped attract the youngsters of

today.



What does Parachute Jasmine stand for today?

Parachute Jasmine is perfumed coconut hair oil. It is non-sticky and has the

lingering fragrance of Jasmine and nourishes hair to keep it healthy and beautiful.

Evolution:

With consumer insight, it was felt that there was a need for an oil with fragrance.

That there are people who already used oil but would like it more with an added

fragrance. With Parachute Jasmine, the consumer can now have oil which has the

fragrance of Jasmine without compromising on the nourishment that coconut oil

embodies.

Our consumers:

Parachute Jasmine is primarily targeted at women who wish to have and use

perfumed oil which is non-greasy and nourishing

Contributors to Parachute Jasmine's success:

Having been launched recently, the Initial response has been encouraging



What does Parachute Lite stand for today?

Parachute Lite is a non-greasy hair oil. The only non-sticky oil with the added

benefits of coconut milk proteins, it washes off easily while leaving hair

nourished.

Evolution:

There was a need for oil that would provide easy and non-greasy care for daily

use. But with the quality and goodness of oil retained. Parachute offered a solution

with Parachute Lite which combined the goodness of coconut oil with

convenience.

Our consumers:

The primary target of Parachute Lite is women who wish to have the reassurance

of coconut oil without the inconvenience those greasy oils cause.

Contributors to Parachute Lite's success:

It is modern light oil with the nourishment of coconut and meets the need of the

times. The new look and logo have helped attract the youngsters of today.



What does Parachute Dandruff Solution stand for today?

Parachute Dandruff Solution is positioned as the most effective solution for

dandruff available in the market today. Unlike the commonly accepted product for

solving dandruff problems -Anti Dandruff Shampoos, Parachute Dandruff

Solution Coconut Hair Oil is a natural solution for addressing dandruff problems.

Its unique formulation with Tea Tree Oil, Neem, Lernon and other active

ingredients assure that the solution is effective, yet gentle.

Our Consumers:

Our primary target is women between the age group of 20 - 25 years and the

secondary target are men between the age group of 15 - 35 years. People who

suffer from Dandruff and also those who already are coconut oil users.

Contributors to Parachute's Dandruff Solution:

Dandruff is one of the largest need gaps in the market today. Establishing Parachute extensions that will address this problem is one of the opportunities that Parachute has today. We also have the "first mover advantage" in this segment.



OBJECTIVES

To know how for consumer purchase decisions are influenced by the

advertisements of parachute coconut oils

To know about the satisfaction level of consumers with regard to parachute

coconut oils

To know the consumers preferences towards parachute coconut oil.

To know the consumer perception towards the price of parachute coconut

oil.



RESEARCH & METHODOLOGY

"TO MANAGE THE BUSINESS WELL IS TO MANAGE ITS FUTURE AND

TO MANGE THE FUTURE IS TO MANGE INFORMATION"

To collect the information, marketing research is to be done. Marketing

Research has been defined as "THE SYSTEMATIC GATHERING, RECORDING

AND ANALYSING OF DATA ABOUT PROBLEMS RELATING TO

MARKETING OF GOODS & SERVICES FROM PRODUCER TO

CONSUMER"

-- BY AMERICAN MARKETING ASSOCIATION

DATA SOURCES:

There are two sources of collecting data

* Primary Source

* Secondary Source

In the survey being conducted both primary& secondary source of data has been

used in the collection of relevant information.

SECONDARY DATA :Secondary Data is the data that is collected for another purpose and already

exisists somewhere. Data pertaining to company is collected from companies

website and companies catalogues. The company profile gives a detailed report of

the information.



PRIMARY DATA:

Primary Data are those collected specifically by or for the data

users. Primary Data gathered for a specific purpose or for a specific research

report.

A questionnaire was used as a tool for the systematic collection

of relevant information. A well structured questionnaire consisting of 13 sample

questions has been prepared and directed to respondents.

The questionnaire prepared consists of closed-end questions which

include dichotomous, multiple choices and rating scale type of questions. The

closed - end questions are very easy to answer. From the questionnaires

responded by the respondents the relevant data regarding the market, product,

competition, customer awareness and preference is gathered.

SAMPLING PLAN

* Sampling Unit: Students, Working Women & Men, House Wives

* Sampling Size: 100

* Sampling Procedure: Stratified Random Sampling method is Chosen.



LIMITATIONS

Time factor is the main limitation for the study, as the project was restricted to 2 weeks.

The methods used in this project are "Stratified Random Sampling Method" and results obtained may not be fully accurate and believable.

The whole project research was confined only to Kurnool City.

The analysis is purely based on answers, information and reactions of respondents, which may involve loss of actual information due to deliberate manipulation of the reactions or even barrier of communication.



CONCLUSIONS

From the survey conducted it can be concluded that many of the

respondents are from middle class.

From the survey conducted it can be concluded that main source of

awareness for the respondents was advertisements.

From the survey conducted it can be concluded that most of the

respondents have gone for parachute coconut oils.

From the survey conducted it can be concluded that the main reason

which made the respondents go for parachute coconut oils was the aspect of

quality and they are satisfied with it.

From the survey conducted it can be concluded that majority of the

respondents arc influenced by the advertisements of parachute coconut oils.

From the survey it can be concluded that majority of the respondents

are satisfied with the bottle packing of parachute coconut oils.

From the survey conducted it can be concluded that majority of the

respondents rate the price of parachute coconut oils as moderate.

From the survey conducted it can be concluded that the majority of

the respondents satisfaction level towards the product is 100%.



SUGGESTIONS

• As many of the respondents are from the middle class, the

company should try to cover all the people of this class.

• The company should also try to add many more varities to satisfy its exisisting customers and to attract new customers.

• The advertisements should be made more effective by creating

a theme, touching all the consumers.

• As the major source of awareness is the advertisements, the company should try to make the advertisements more effective so as to reach all the consumers.

• As many of the consumers go for a purchase of once every month, the company can go for effective schemes and offers and can try to attract the consumers to go for more purchases.

• The company should try to enhance the quality under more by maintaining the same basis so as to maintain the customer and to attract many more consumsers.

• The company should try and also enhance to attract many more new consumers.

• The company can go for other media like hoardings, posters, banners etc.,

• The company should try to make all the consumers aware of all the varities of parachute coconut oils range to increase its sales.

• The packing can also be enhanced to attract many more new consumers.



INCOME LEVELS OF THE RESPONDENTS

INCOME LEVEL No. Of Respondents % Of respondentsBelow 5,000 30 305000-10000 30 3010000-15000 25 25Above 15000 15 15

Source: Questionnaire

DESCRIPTION: From the above table it is clear that the family income of below Rs.5000 and in between Rs.5000-10000, of the respondents occupy 30% each, 25% of the respondents having the family income of Rs10000-15000 and the rest 15% of the respondents are having above Rs.15000.

3030 25

15

0

5

10

15

20

25

30

below 5000 5000-10000 10000-15000 above 15000

Fig: Income levels of the respondents



AWARENESS TOWARDS VARIOUS BRANDS OF COCONUT OILS

BRAND NAME No. Of Respondents % Of RespondentsParachute 45 45%

Nihar 37 37%Shalimar 04 4%

Eta 14 14%Source: Questionnaire

DESCRIPTION: From the above table it is clear that 45% of the respondents are aware of Parachute coconut oils and 4% are aware of Shalimar, 37% of the respondents are aware of Nihar and 14% of the respondents are aware of Eta.

45

37

4

14

0

10

20

30

40

50

parachute nihar shalimar eta

Fig: Awareness towards various brands of coconut oils



SOURCES OF AWARENESS

SOURCE No. Of Respondents % Of RespondentsAds 50 50%

Friends 25 25%Relatives 15 15%

Others 10 10%Source: Questionnaire

DESCRIPTION:

From the above table it is clear that 50% of the respondents are aware by the means of ads, 25% of them are aware through friends, 15% are aware from relatives and the rest 10% are from others.

50

25

1510

0

10

20

30

40

50

ads friends relatives others

Fig: Sources of Awareness



PERCENTAGE OF PEOPLE USING PARACHUTE COCONUT OIL

TRAIL No. Of Respondents % Of RespondentsYES 84 84%NO 16 16%


DESCRIPTION:

From the above table it is clear that 84% 0f the respondents adopted parachute coconut oil and the rest 16% didn’t.

no, 14

yes, 86

yes

no

Fig: Percentage of people using parachute coconut oil



FACTORS INFLUENCING PURCHASE OF PARACHUTE COCONUT OIL

ASPECT No. Of Respondents % Of RespondentsPrice 30 30%

Quality 24 24%Brand image 26 26%

Quality & Brand image 11 11%Others 09 9%


DESCRIPTION:

From the above table it is clear that 30% of the respondents are influenced to buy parachute coconut oil is price, 24%, 26% of them influenced by quality, brand image respectively, 11% of them are influenced are by both quality and Brand image, and the rest 9% influenced by other factors.

3024 26

11 9

0

5

10

15

20

25

30

35

price quality brand image quality&image others

Fig: Factors influencing purchase of parachute coconut oil



QUANTITY PURCHASE

QUANTITY No. Of Respondents % Of Respondents50ml 3 3%

100ml 5 5%200ml 40 40%500ml 52 52%


DESCRIPTION:

From the above table it is clear that only 3% of the respondents are purchasing 50ml, 5% of the respondents are purchasing 100ml, 40% of the respondents are purchasing 200ml and 52% of the respondents are purchasing 500ml.

3 5

40

52

0

10

20

30

40

50

60

50ml 100ml 200ml 500ml

Fig: Quantity purchase



SATISFACTION OF THE CUSTOMERS REGARDING DIFFERENT TYPES OF PACKING

PACKING No. Of Respondents % Of RespondentsBottle pack 88 88%Refil pack 6 6%

Bubble pack 6 6%Tin pack - -


DESCRIPTION:

From the above survey table it is clear 88% of the respondents are using bottle pack, 6% of the respondents are using refill pack, 6% of the respondents are using bubble pack and none of the respondents are using tin pack.

88

6 6

0

20

40

60

80

100

bottle pack refill pack bubble pack

Fig: Satisfaction of the customers regarding different types of packing



LEVEL OF SATISFACTION

LEVEL No. Of Respondents % Of RespondentsHigh 90 90%Low 8 8%

Medium 2 2%Source: Questionnaire

DESCRIPTION:

From the above table it is clear that 90% of the respondents’ rate parachute coconut oils as highly satisfied, 8% of the respondents’ rate parachute coconut oil as low and 2% of the respondents’ rate parachute coconut oil as medium.

90

8 2

0

20

40

60

80

100

high low medium

Fig: Level of satisfaction



AWARENESS OF PARACHUTE RANGE OF COCONUT OILS

AWARENESS No. Of Respondents % Of RespondentsYES 76 76%NO 24 24%


DESCRIPTION:

From the above table it is clear that 76% of the respondents are aware of parachute product range and 24% of the respondents are not aware.

yes

no

yes

no

Fig: aware of product range of parachute coconut oils



PREFERENCE TOWARDS VARIOUS BRANDS OF PARACHUTE COCONUT OILS

VARIETY No. Of Respondents % Of RespondentsParachute coconut oil 56 56%

Parachute jasmine 24 24%Parachute lite 12 12%

Parachute enrich 8 8%Source: Questionnaire

DESCRIPTION:

From the above table it is clear that 56% of the respondents are aware of parachute coconut oil and 24% of them are aware of parachute jasmine, 12% of them are aware of parachute lite and 8% of them are aware of parachute enrich.

56

24

128

0

10

20

30

40

50

60

coconut oil jasmine lite enrich

Fig: Preference towards various brands of parachute coconut oils



INFLUENCE OF ADVERTISEMENTS

IMPACT No. Of Respondents % Of RespondentsYES 84 84%NO 16 16%


DESCRIPTION:

From the above table it is clear that 84% of the respondents are very much influenced by the advertisements of parachute coconut oils and 16% of the respondents are not satisfied with the advertisements.

84

16

0

20

40

60

80

100

yes no

Fig: Influence of advertisements



PROJECT GUIDE CERTIFICATE

K.JITENDER GOUD, a final year B.B.M., student of St.Joseph’s

Degree College, Kurnool in partial fulfillment for the award of Degree of

Bachelor Of Management, has done his project certified “A STUDY ON

CONSUMER PREFERENCES TOWARDS PARACHUT COCONUT

OILS” under my guidance. All the details collected & furnished by him are

true & original to my knowledge.

Place: KURNOOL

Date:

Mr.VISHWESHWARA REDDY



ACKNOWLEDGEMENT

I JITENDER GOUD, very sincerely acknowledge my gratitude and honestly express my thankfulness to my teacher, critic and guide Mr.VISHWESHWARA REDDY, who has given me a continuous encouragement to carry out this project successfully

Iam also thankful to Ms. SHOWRILU REDDY, the prin-cipal of St.JOSEPH’S DEGREE COLLEGE, who has contributed dedicated efforts in administrating the college with strict discipline.

I am thankful to our lecturers Mr. G.RAVINDRANTH,Mr. R.LEELAMBESWAR SINGH, Mr.RAJASEKHAR, and all the lectures of the commerce department for their valuable suggestion and inspiration given for successful completion of this project.

Finally I record my indebtedness to my beloved friendsG.THARUN KUMAR, K.VEERA PAVAN KUMAR who have given their constructive support for successful completion of this project in time.



CONTENTS

CHAPTER-1 COMPANY PROFILE

CHAPTER-2 PRESENT STUDY OBJECTIVES RESEARCH & METHODOLOGY LIMITATIONS

CHAPTER-3 FINDINGS & ANALYSIS

CHAPTER-4 CONCLUSIONS

CHAPTER-5 SUGGESTIONS

CHAPTER-6 QUESTIONNAIRE

CHAPTER-7 BIBLIOGRAPHY



ACCOLADE

National HRD Award received in 1994

National Award for outstanding work in HRD, National HRD Network, 1994

Amity Award received by Marico (Kerala) in 1996

Innovative practices- HR Award (Asia pacific Conference) in 1998

Top Performing Global Growth Company from India at the world Economic Forum, 1997



COMPANY PROFILE



OBJECTIVES



RESEARCH&

METHODOLOGY



LIMITATIONS



FINDINGS&



ANALYSIS



CONCLUSIONS



SUGGESTIONS



QUESTIONNAIRE



BIBLIOGRAPHY

QUESTIONNAIRE



Hai! I am Jeethender Goud, doing B.B.M in St. Joseph’s Degree College, Kurnool. As a partial fulfillment of my course, I am doing a project titled “A STUDY ON CONSUMER PREFERNCE TOWARDS PARACHUTE COCONUT OILS”. Will you please take a few minutes to answer some questions. I assure that your answers will be kept confidential.

Name :

Age :

Occupation :

Family size :

1. Family monthly income [ ]

(a) Below 5000 (b) 5000-10000 (c) 10000-150000 (d) Above 15000

2. Which of the following coconut oils are you aware of? [ ]

(a) Parachute (b) Nihar (c) Eta (d) Shalimar

3. Are you aware of parachute coconut oils? Yes/No __________

4. How did you come to know about that brand of parachute coconut oils?

(a) Friends (b) Relatives (c) Advertisements (d) Others [ ]

If others specify____________.

5. Do you use parachute coconut oil? Yes/ No _____________

6. What made you to go for parachute coconut oil? [ ]

(a) Price (b) Quality (c) Brand Image (d) Others

If others specify____________.



7. The Purchase Rate [ ]

(a) Fortnight (b) Once in a month (c) Twice a month (d) weekly

If more specify _______________.

8. How much quantity do you purchase? [ ]

(a) 50ml (b) 100ml (c) 200ml (d) 500ml

9. Which of the following packing satisfies more? [ ]

(a) Bottle Pack (b) Refill Pack (c) Bubble Pack (d) Tin Pack

10. Do you think that you spend right price to your product?

{Yes/No}_________

11. Are you satisfied with your product?

{Yes/No}__________

12. Rate the percentage of satisfaction [ ]

(a) Highly satisfied (b) Satisfied (c) Up to some extent (d) Not satisfied

Respondents signature

byJeethu

***********Thanking You************



BIBLIOGRAPHY

Sri Lakshmi Venkateswara Traders

(Distributors for Marico products)

Website : www.maricoindia.com

Marketing Management (C.N.Sontakki)

Consumer Behavior (Suja.R.Nair)


http://www.maricoindia.com/


ESTD : 1948 STD-08518

SHOP-40807

RESI-20250

Sri Lakshmi venkateswara traders

Props: KATTA TIPPAIAH SONS

68-20, M.H. ROAD, Near Hazira Degree College, Kurnool-518001

DATE:

TO WHOM SO EVER IT MAY CONCER

This is to certify that G.KIRAN KUMAR of St. Joseph’s Degree

College, Kurnool in partial fulfillment for the award of Degree of Bachelor of

Business Management, has done his project report entitled “A STUDY ON

CONSUMER PREFERENCE TOWAREDS PARACHUTE COCONUT Oils”

was conducted satisfactorily.

He was sincere in his work and we wish him all the success in the future.

SIGNATURE:


Oil

Marketing

Transcript of Oil