KATE TALBOT

Why should

care about

for business

Oh Snap! you

Snapchat ?

"Successful social networks can transform

from platforms used by youth to billion dollar

marketing platforms that brands and media

platforms rely on to create communities and

drive business goals".

Before we start,

let’s learn some basic

Snapchat definitions.

Snapchat Definitions

Snapchat Definitions

Why

Snapchat?

1. Brand Awareness Perfect medium for brand awareness and storytelling

Users can follow your story with no interruptions

Authentic feel

2. eCommerce Drive website traffic

If starting out, focus more on customer engagement

How Do You Create

Your Snapchat Account?

Creating A Snapchat Account

1 2 3

Creating A Snapchat Account

4 5 6

Creating A Snapchat Account

7 8 9

Creating A Snapchat Account

10 11 12

How Do You Use

Snapchat?

Snapchat 101

Snapchat 101

Snapchat 101

How Do You Grow

Your Community

On Snapchat?

1. Peer 2 Peer Add friends in your phonebook

Add friends in person (QR code or "friends nearby")

2. Suggest Ask friends to promote your account

Utilize Facebook, Twitter, Instagram, Tumblr, Website, and Email Newsletters

Post QR code on all social media channels

Promote QR code on your profile picture

Promote through social media posts and "about section"

Can use sponsored Facebook ads to target specific demographic

Using Each Social Channel

Pin your Snapchat QR code to your top tweet

Change your profile picture

Add your link in your bio

Can post photos and videos with QR code and how to find your account

With Memories, you can save all of your Snapchat content right within the app

Create a YouTube channel with all of your Snapchat stories

Can create your own website

Can post stories and snaps directly on the website

Website

Email NewslettersInclude QR code directly in the email

Home

About

Product

Contact

Snapchat Tips from

Brand Case Studies

Brands

What tips do you have for brands/small

businesses starting out on Snapchat?

"Have a point of view, don’t be

afraid to speak to the camera, and

take full advantage of the

chronological order of the story".

What tips do you have to those starting out?

"All photos/videos should be vertical

Adjust your privacy settings so that everyone can view your

story, not just friends

In terms of recording metrics, I set an alarm on my phone for 24

hours after my first post in order to record the number of views

a story gets".

"Tell stories with it, play with the filters, don’t be scared to have fun.

Snaps don’t last forever. That gives you a lot of room to make little

mistakes and test your audience to see what really makes them

happy".

What tips or tricks do you have for brands/ small businesses starting out on Snapchat?

Snapchat differs because: Disappears within 24 hours

-- You can post what you

want without fear of

judgement from your peers

Authentic -- While being

able to test what works to

engage their audience

Integrated native tools like

emojis and filters that are

engaging for users

Full Communication Suite

Storytelling

Storytelling

What were the steps you took to create a story?

5 Ways to Use Snapchat to

Highlight Your Brand

1. Offer Contests, Perks or Promotions -- Keep your followers coming back for more

2. Humanizing Your Brand: Part 1 -- Behind-the-scenes content

3. Humanizing Your Brand: Part 2 -- Strengthen your community by showing authenticity

4. Involve Fans in Your Story -- Ask fans to send in selfies featuring your product

5. Include Branding Elements in Snaps -- Include your brand‘s logo or signature colors

Ex: Lilly Pulitzer

Measuring Your Efforts

1. Views

2. Screenshots

3. Follower Growth

4. Redemptions

5. Geofilters

You can see how many people view your snaps

See how many people watch your story from beginning to end and if there are any points of drop off

The more screenshots you get, the better

Track how many new users you acquire

If you are using Snapchat to promote a discount code, you can track how many people use your

code when they enter it into your website

When you create a geofilter for an event, Snapchat gives you insights into how many people have

viewed and used your geofilters. Go to geofilters.snapchat.com to view insights

Live Events

10 Tips How To Capture a Live Event on Snapchat

1. Know your schedule & do your homework

2. Design an on-demand filter for your event

3. Create buzz leading up to your event

4. Take advantage of Live Stories (AKA Our Story)

for major live events

5. Collaborate and Invest in Influencers

6. Give your audience a behind-the-scenes look

7. Mix the medias

8. Measure key Snapchat metrics

9. Keep it up

10. Take advantage of the Memories feature

Capture Audience Attention

with Geofilters 1. Product Launch -- Encourage your community to be educated and purchase the product

2. Company Recruiting -- To promote company culture, create an office Snapchat geofilter

3. Charity Events -- Help bring awareness to the cause in real-time

4. Trade Shows -- Create a Snapchat geofilter with your company name and table number

5. Personal Brand -- Create a personal branded Snapchat geofilter

Ex: Everlane

Increase Impact With Influencers 1. Share Access to Exclusive Events -- Partner with Snapchat influencers at all price

points to provide access to different kinds of events

2. Drive Traffic to Your Website -- ask influencers to use the text box to write out your

website/company name

3. Spread Awareness for a Cause -- Reach out to influencers to help with philanthropic

campaigns

4. Inspire Passion -- ask an influencer to do a day-in-the-life Snapchat takeover

5. Show Off Your Products -- find influencers to show fans tips

and tricks for using your products

Ex: Tommy Hilfiger

Influencers

"Build your community through takeovers, collaborations, and

promotion on other channels. We have have a weekly takeover with

POPSUGAR to integrate more fashion into their weekly feeds. It is

truly a win-win".

What are tips to build community?

"Be authentic and share less traditional or stereotypical moments.

Most people’s first inclination is to just snap times when they are in

the club or parties, but it’s the more intimate vlog type moments that

grow and build that relationship the most".

Digital Strategist: Lance Coleman

Any tips for entertainers wanting to showcase their talents via Snapchat?

Discover

"Focus your designs on using a vertical

screen, which catches your audience's

attention and has limited writing. You

can A/B test your headlines to see what

performs best and is the most

compelling. You can also include

compelling quotes and facts, which

users tend to like".

How did you most effectively catch an audience's attention editorially?

If you want to read more about Snapchat,

my book, Oh Snap! is available

on Amazon. Click here to purchase!

Snap It Up!

Talbot.Kathryn@gmail.com

www.twitter.com/katetalbot2

www.linkedin.com/in/katetalbot