Ogilvy One at the Chief Data Officer Forum

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V7.4 10 December

Transcript of Ogilvy One at the Chief Data Officer Forum

V7.4 10 December

We craft experiences, fuelled by data and big creative ideas, to help win more customers and make them more valuable

Data Analytics

and Insights and Creative Valued

Personal

Experiences

Big Ideas

Profile

Communications

Engagement

Network

Profile

Engagement

Location Devices

Behavioural

Purchases

Network Size

Influence

Content

Comments

Likes and Shares

Extended Profiles

Brands and Likes

Profile Photo

Cross Device Use

Technology

Geography

Beacons

Content

Products

Transactions

Samples

Demographics

Geography

Contactability

Transactions

Samples

Response Rates

Marketing History

Channel Effectiveness

Digital