OGDEN'S Holographic Ice Tower

A Jeff Lowe Design

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Contact: Jeff Lowe, Executive Director Office: 801-392-9181 _yyyy'_'" og D \'\0...-. ,. y,'• ~til Cell: 801-710-9845 Fax: 801-392-9783

A 501(c)(3) nonprofit corporation Email: Jeff@OgdenClimbingParks.com

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5M Office of the Mayor

October 8, 2007

To Whom It May Concern:

It's with great enthusiasm I write this 'letter of endorsement for Ogden's Hollowgraphic Ice Tower. This project bears great potential for our community on several fronts. First of all, it really is in perfect alignment with Ogden's "high adventure recreation" theme. We believe we are unique in the world in relationship to all of the recreation and natural amenities that exist so close to an urban center.

We have a beautiful new Salomon High Adventure Recreation Center in our new downtown mall that features a wind tunnel, for indoor skydiving, an indoor surf wave and the largest climbing wall in the State. As far as we know, there is nothing like it in the country. This center is designed to create a compliment to the outdoor recreation that we also have in abundance. The Hollowgraphic Ice Tower fits into this perfectly because it will also be the only outdoor refrigerated tower in the world. People that will travel or move here to kayak, skydive or rock climb year-round will also be able to enjoy the unique adventure sport of ice climbing.

It also has great potential for the youth of our community, especially the under-served. It's been our experience that one of the ways to "open up the world" to the disadvantaged is to help them realize that they have the ability to do amazing things. Some of the programs that Jeff lowe, who will direct the operation of the tower, will sponsor for these groups will help them realize if they can climb a SO' tower of ice, opportunities for achievement for them personally abound.

The Ice Tower will also provide opportunities for more sporting events and tourism to come to Utah and specifically Ogden. Jeff is a world famous ice climber and created several successful ice climbing festival events. The Ice Tower will provide a forum for him to create more successful climbing events here, including programs for people with various handicaps, such as those he has planned in conjunction with the Utah School for the Deaf and Blind, and the Utah chapter of the MS Society (lowe himself has MS).

I hope you will favorably consider sponsorship of Ogden's Holographic Ice Tower. If I can provide more detail, insight or perspective please call me. I'm excited and anxious to see this project move forward. The City is contributing significantly to this project and we would be grateful to have you join us as we make it a reality.

Sincerely,

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Matthew R. Godfrey

Mayor of Ogden

~~ ~. ~ A 501 (c)(3) nonprofit corporation

January 9, 2008

Dear Friends,

Children love to climb, it's a natural instinct. When they climb, they develop their muscles, their balance, their caordination, their f'exibility and their brains. It takes a creative mind for a toddler to place a footstool on a stack of newspapers, pull herself up high enough to flop over onto the countertop, then on tippy-toe reach high and grab the cookie jar off the top of the 1ridge! Many people never lose the urge to climb and explore, even as they grow older. Technical mountain climbing is just a more sophisticated and codified expression of that ancient urge.

I'm a native of Ogden, Utah and have been a mountain climber ever since my dad guided me up the Grand Teton at the age of seven, back in 1958. Over the years, I've worked as an instructor for Outward Bound, guided climbers around the world and run my own climbing school, among other things. I've witnessed the metamorphosis of a forty-year-old housewife into an avid tiger of the heights. I've seen inner city dope fiends kick drugs in favor of climbing rocks, and I've seen the joy on the faces ofkids of all stripes when they finally make it to the top of a climbing wall. The climbing experience offers something that's very hard to get in today's society, infatuated as it is with video games and reality TV-almost divorced from or afraid of the natural world and real physical challenge.

It is a real pleasure to be working with Ogden's Mayor, Mathew Godfrey, and his administration to bring high adventure sports, and the participants, to town. Together, we are constructing an ice climbing facility in the heart of the city. Ogden's Holographic Ice Tower™ is unique in that it will be the only freestanding refrigerated year-round ice climbing structure in the world. I have configured the Tower to be a teaching and learning facility, while also having the terrain to host national and international competitions. The Tower will meet its' energy requirements and achieve a carbon-neutral operating footprint through participating in Rocky Mountain Power Company's "Blue Sky" program, which supports development of wind-generated electricity.

Local and visiting climbers will use this facility. Courses and programs will be run for children and adults with special needs. Competitions and festivals will be hosted with far-reaching publicity for Tower sponsors and the City Of Ogden. The community in general will benefit from having a '70wer of Dreams", unlike any other venue, a place where people can personally experience the truth of these lines from French writer, Rene Daumal: "What is above, knows what is below. But what is below, does not know what is above. "

Sincerely,

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Jeff Lowe Executive Director Ogden Climbing Parks

TOWER FACTS:

Three-sided, triangular footprint

66feet tall at the peak

64 feet wide at the base

Three "pods" surround the low-temp refrigeration room. One pod contains the office, one pod contains

the rest-rooms, and the other pod is a mechanical room

Refrigeration equipment housed in the upper reaches of the pods.

Three, twenty foot wide by fifty foot high doors allow open-air climbing

Five major climbing features:

o 20'xSO' aO-degree "alpine ice field"

o 20'xSO' ninety degree "north face"

o 20'xSO' "grade 6" overhanging ice wall

o 4' (dia) x SO' high 'free-standing pillar"

o "Mixed climbing cave" featuring a 100-degree, 20'xSO' overhanging mixed rock and ice wall,

topped by a 20' triangular mixed rock and ice roof

12 rope teams (24 climbers) can be engaged on the Tower at the same time, when all routes are occupied

In 1997, Jeff Lowe designed a refrigerated ice tower for the first

ESPN Winter X Games. Ogden's Holographic Ice Tower'" expands and

improves on that design for year round use for beginning to expert

climbers.

The Holographic Ice Tower"" is one of several exciting projects that Ogden Climbing Parks is undertaking in its' efforts to do its' part in making Ogden an inviting destination for adventurous visitors, and a great place to live. Ogden Climbing Parks is a 501 (c)(3) nonprofit organization. Donations are tax-deductible and greatly appreciated.

Project Manager Ogden City Corporation Jay lowder 133 West 29th Street Ogden, Utah 88401 OffICe: (801) 629-8420

Ogden City Eagioeer Kimball Wallace 2549 Washington Blvd., 7th Floor Ogden, Utah 84401 CHf~:(801)62~982

Project Consultant Jeff Lowe Ogden Climbing Parks P.O. Box 693 Ogden, Utah 84402 Office: (801)399-1130

Bill Salerao ArchitectlConstruction Manager Salerno Architects 290 Historic 25th Street, Suite 209 OgdeB, Utah 84401 Office: (801) 393-9388 Fo:: (SOl) 393-9408

Refrigeration Engineer Louis A. Roser Compaoy Andy Eversole 608 West 700 South Salt Lake City, Utah 84104 Office: (801) 363 - 8849 Fax: (SOl) 328-9670

Structural Engineer C & D Eogioeering Reinhard Ludke 170 Columbus Ave. STE 240 Sao Frabdseo, CA. 94133-5160 0tT~: (415) 834-2010 Fax: (415) 834-2010

Mechanical Engineer Spectrum Engineers Ray Moore

Ligbtiog Engineer Spectrum Engineers Jodi Goode

Electrical EDgiaeer Spectrum Engineers

175 S. Main St., Suite 300 Salt Lake City, Utah Mill Office: (801) 328 - 5151 Fax: (801)328-5155

South view of the Tower and

parking structure from 25th

Street

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PLEASE NOTE Sponsor signage matrix is located to the side of the

Tower

South view of the tower showing the mixed climbing

wall, the freestanding pillar and the grade six ice wall

from the City Park located on 25 th Street

The Ice tower in relation to the Federal Building (located west of the tower on

the corner of Kiesel Avenue and 25th Street) and Key Bank (located east of the

tower on the corner of Washington Boulevard and 25th Street)

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195 25th Street, Suite 306 Ogden, Utah 84401 (801) 392-9181

PONSORSHIP AGREEMENT

Ogden's Holographic Ice Tower™ Annual Contract

NAME

TITLE

COMPANY/AGENCY

ADDRESS

CITY

TELEPHONE

E-MAIL

'--­ ~~ ~ ISTATE

1 FAX

___I ZIP 1'----_

Please indicate choices below:

o Tower title - $75,OOO/year, multi year commitment: (Your Company Name) Holographic Ice Tower™; Title and your logo in all programs and printed promotional or informational materials, all newspaper, magazine, radio, television, web or any other media ads; Most prominent and largest logo and title on Tower; Right to use Tower images in company advertising or promotions; Largest and most prominent logo and title on south wall of parking structure; Up to 1,500 square foot booth space at all major competition and events; Hospitality tent at all major competitions and events (approximately four per year); Two employee ice experience motivational/teambuilding weekends each year for up to twelve employees each weekend day.

o Tower Feature - (five available) $8,000 - $14,OOO/year: Logo in all programs and printed promotional or informational materials, all newspaper, magazine, radio, television, web or any other media ads; Logo on Tower; Right to use Tower images in company advertising or promotions; Prominent logo on south wall of parking structure; Up to 400 square foot booth space at all major competitions and events (approximately four per year); 50% discounted Tower rental for Company employee days ($500/day weekday, $l,OOO/day weekends). Choose one: o Alpine Icefield 0 The North Face 0 Freestanding Pillar 0 Grade 6 Wall 0 Mixed Master Cave/Roof

$8,000 $8,000 $8,000 $12,000 $14,000

Dlce Leader - (22 available) $3,OOOJyear: Medium sized logo on south wall of parking structure; Small logo in all programs and printed or informational materials; "Also sponsored by" listing in all newspaper, magazine, radio, television, web or other media ads; 200 square foot booth space at all major competitions and events (approximately four per year); 15% discounted Tower rental for Company employee days ($850jday weekday, $l,700jday weekends)

Dice Belayer - (32 available) $l,OOO/year: Smaller logo on south wall of parking structure; "Also sponsored by" listing in all programs and printed or informational materials; 100 square foot booth space at all major competitions and events (approximately four per year)

This agreement is valid for one year from date of signing.

Signature of Authorized Representative Date

Signed Jeff Lowe, Executive Director Date Ogden Climbing Parks

Mail this agreement and check to: Tower Sponsorship Program Ogden Climbing Parks 195 25 th Street, Suite 306 Ogden, Utah 84401 (801) 392-9191 Fax (801) 392-9783

Terms of payment: 10% non-refundable deposit to reserve space; Remaining balance payable in one of three ways: (place check mark in payment choice)

o If paid in full within fifteen days of signing, sponsor will receive a 15% discount

o If 50% of balance is paid within fifteen days of signing and the remaining balance is paid within the next six months, the sponsor will receive a 5% discount

o Payable in equal monthly installments to begin the first day of the month following signing and continuing for eleven consecutive months thereafter

Make check payable to: Ogden Climbing Parks Tower Sponsorship

For more information about sponsorship packages, advertisements and exhibits, call (801) 392-9181, email Jeff@OgdenClimbingParks or visit OgdenClimbingParks.com

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n Climbing Pa Estimated Annual Operating Costs and Administrative Overhead Detail

prepared by Jeff Lowe 1/28/2008

Salaries and Wages

Executive Director $ 48,000 Manager $ 30,000 Full-Time Assistant $ 24,000 Part-Time Assistant $ 18,000

Sub-Total S 120,000 Overhead (15%) $ 16,200

Total Pa)'roU Expense $ 136.200

Expense

Phone/ComputerISP $ 4,800 Water $ 2,400 Electricity $ 55,000 Liquid Nitrogen $ 12,000 Liability Insurance $ 10,000 Land Lease and Removal Bond $ 12,900 Climbing Gear and Ropes $ 20,000 Tower Supplies $ 5,000 Office Supplies $ 1,200 Legal and Accounting $ 5,000 Fund Raising, Advertisement and Promotion $ 18,000 Vehicle $ 6,000

Sub-T(ltal S 152..300 Miscellaneous (5%) $ 8,065

Total Olher Expense $ 160,365

TOlal Annual Expense $ 296,565

INCOME

Potential User Fees (300 days x 72 people x $20) $ 432,000 Estimated Actual Fees (40% ofpotential) $ 172,800 Potential Guided Course Rental (24 weeks x 3,000) $ 72,000 Guided Course Tower Rent (12 weeks x $3,000) $ 36,000 Outdoor Retailer Summer Demo Rent $ 5,000 Winter Rent $ 15,000 Total OR Demo Rent $ 20,000 Tower Sponsors $ 60,000 Membership Sales (500 x 40) fef.Werld-and-Natiooal-C-<tmp. $ 20,000

Total AnDuallncome $ 308,800

Estimated Annual Operating Income $ 308,800 Estimated Annual Operating Expenses $ (296,565)

'et Annual Operating Loss $ 12,235

ECONOMIC IMPACT TO "-OCAL ECONOMY

Local Salaries

Local Contract Instructor wages

Funds spent locally by Ogden ClimbIng Pam, Inc. for events

2-{!ay Weekend Team Builder - 24 Sessions 5-day Seminars - 12 sessions Winter Outdoor Retailer Demo Days Sunmer Outdoor Retailer Demo Days World Cup Competition National Competition

Room Nights (RN)

10% of Out-of-town regular lee users - (864 RN x $75) 2-day weekend leam builder (480 RN x $75) 5 day seminars (720 RN x $75) Winter Outdoor Retailer Demo Days (420 RN x $75) Sunvner Outdoor Retailer Demo Days (700 RN x $75) World Cup Competition (2,000 RN x $75) Nalional Competition (667 RN x $75)

Food & Miscellaneous

Fee users (8,640 x $20) Team Builders (240 clients x 2 days x $25) Seminar Qients (144 clients x 5 days x $25) WIOOlr Demo (300 clients x :2 days x $25) WIOOlr Demo (60 clients x 5 days x $25) Summer Demo (500 clients x 2 days x $25) Summer Demo (100 clients x 5 days x $25) World Cup (3,000 participants x 2 days x $50) Nationals (1,000 participants x 2 days x $50)

Value of Regional, national, International promotion and exposure

Media impressions represents the number of potential subsaibers. viewers and listeners that are exposed to media cowrage of ewnts and advertising of the Ice Tower.

Potential media Impressions (Media impressions tab) Value of media impressions ~ 1/100lh of a cent Potential media Impressions - 504,018,224 or $50,402

Estimated additional dollars infused into the local economy annually

$ 120,000

$ 120,000

$ 24,000 $ 90,000 $ 12,000 $ 20,000 $ 150,000 $ 50,000

$ 346,000

$ 64,800 $ 36,000 $ 54,000 $ 31,500 $ 52,500 $ 150,000 $ 50,025

$ 438,825

$ 172,800 $ 12,000 $ 16,000 $ 15,000 $ 7,500 $ 25,000 $ 5,000 $ 300,000 $ 100,000

$ 655,300

Included above

$ 1,680,125

Payback Analysis

Estimated Revenue Sales Tax (1% local option) Sales or Tax to City

User fees, memberships, equipment rental, etc. $ 248,800 $ 2,488 Funds spent locally by Ogden Climbing parks for events $ 346,000 $ 3,480 Food and Miscellaneous $ 655,300 $ 6,553

Room Tax (1". local option) $ 438,825 $ 4,388

Privilege Tax (Fee-in-ileu of property tax) $ 1,600,000

Property lease (Assuming contract includes $10,000 per year) $ 10,000

$ 26,889

InitiallnvltSbnent $ 200,000

payback time (years) 7.4

JEFF LOWE PO Box 693, Ogden, Utah 84402

801-399-1130 cell: 801-710-9845 e-mail: jeplowe@aol.com

EXECUTIVE DIRECTOR, Not-for-profit Sports Venue and Special Events Company

Strategic Planning - Multi-Site Event Management - Strategic Alliances

Sponsor Procurement & Nurturing - PR & Media Relations

Finance & Budgeting - Broadcast Negotiations & Production

Owner and manager with eighteen years experience in designing, organizing, financing and operating sporting events and ancillary programs. Identify strategic sponsor/donor partnerships. Capitalize on PR opportunities to drive public interest. revenues, and growth. strong general and P&L management. Excellent relationships in Outdoor Industry. World-Class sports background. strengths:

• leadershl., - Brought World Cup climbing to America in 1988. Hosted World Cups 1989 and 1990. Operated national-level Sport Climbing Championships 1988 through 1990. Owned, designed and produced the Ouray Ice Festival from 1995 through 2002. Festival generated $1,000,000 for the town, and $65,000 profit from operations, when it was sold to the town in 2002. Majority of all events nationally/internationally televised. Director of the Ice Climbing event at the first annual ESPN Winter X Games, 1997.

• Team Building - Recruited management teams noted for integrity and competency, and attracted world's best climbers, as well as enthusiastic volunteer workers, to events.

• Entrepreneur/Innovator - Life-long history of award-winning equipment design. One of the brothers who founded Lowe Alpine Systems in early 1970's. Lowe Alpine had $15,000,000 in international sales when it was sold in 1988. Designed refrigerated ice tower for ESPN Winter X Games. The tower is now in Ogden, Utah, scheduled to become a community asset when it is erected at the Big Dee Sports Park.

• Negotiator - Negotiated approximately $2,000,000 of event sponsor support. and about 100 hours total network and cable programming of above events.

• Public and Media Relations - Well known mountain climber. Motivational speaker, author of three books and numerous magazine articles. Sought out by media for outdoor sports and environmental viewpoint. Able to command media attention for events.

PROFESSIONAL EXPERIENCE

One of the Lowe brothers who founded Lowe Alpine Systems in the basement of the family home in Ogden, Utah, in the late 1960's. During the 20-plus years that the brothers owned it, the company developed a worldwide reputation as one of the top brands in the outdoor market. In the 1970's, Jeff Lowe was primarily involved in serious climbing, acting as the company's leading technical consultant. In the early 1980's assumed the role of athlete liaison and PR Director.

Chief Executive Officer and President, Latok Mountain Gear Spun off the Lowe Alpine hardware division in 1984, forming a sister company, Latok Mountain Gear. Between 1984 and 1988, increased hardware sales from $300,000 to $600,000. With the addition of a line of technical clothing, Latok sales in 1988 totaled $1,500,000. At this time Lowe Alpine acquired the Latok product line, prior to being sold.

Courtesy of Advantage Resumes in St. Louis

· JEFF LOWE, resume, contn'd Page 2

The Latok clothing line became the basis for the Lowe Alpine clothing line, accounting for about 50% of the company's sales, which amounted to more than $60,000,000 internationally in 1998, under the new, British, owners.

Owner/Director, SCC, Inc Sport Climbing Championships, Inc. Brought World Cup sport climbing to the US at SnOWbird, Utah in 1988. For three years in a row ('88-'90) operated a series of nationally sanctioned events, capped with World Cups at Snowbird and in Berkeley, CA. All World Cups were subjects of hour-long television network broadcasts (CBS/NBC), as well as major articles in national publications such as Sports Illustrated and Outside magazine.

Freelance Consultant From 1988 to 1996, consulted on product design and promotions to the following companies: Marmot, Lafuma, La Sportiva, Trango, VauDe, Salomon, REI, Nike and others

Video Producer In 1995 produced the first of an on-going series of climbing instructional videos. These videos have been well received by the climbing pUblic. Latest production, Clean Walls, big wall climbing techniques, DVD, 2004.

Owner/Director Arctic Wolf Ouray Ice Festival, 1995 to 2002. First festival had 13 sponsors and about 250 climber attendees from US, Canada and abroad. In 2002 had grown to 50 sponsors and several thousand participants and spectators. SUbject of annual OLN broadcast. Excess profits contributed the bulk of the Ouray Ice Park's annual operating budget. Sold to Ouray Ice Park, Inc in 2002.

ESPN Ice Climbing Event Director and Tower Designer !997 ESPN Winter X Games, Big Bear Lake, CA. Designed world's first refrigerated ice tower. Designed and directed event and brought world's best climbers to Big Bear.

Author -The Ice Experience, Contemporary books, Chicago, 1979 -The Climber's Handbook, with Rouse, Fawcett and Nunn, Unwin/Hyman, London, and Sierra Club Books 1986 -Ice World, The Mountaineers Books, Seattle, 1996 (Included in Outside Magazine's canon of the top 100 outdoor books of all time) -Magazine articles: Sports Illustrated, Outside, Backpacker, People, Climbing, Rock and Ice, Ascent, Alpinist and many others, domestic and foreign.

Public Speaking and Slide Shows Over the years has been invited to speak to several hundred groups of outdoor enthusiasts, a number of business groups, at film and book festivals etc in the US and abroad.

Awards and Recognition -Underhill award, American Alpine Club's top recognition for outstanding contribution to climbing, 1986. -Backpacker magazine design award for Ratcheting Aluminum Tube Screw, 1988. -One of top ten American climbers of the 20th century, Climbing magazine. -One of ten most influential American climbers of all time, Rock and Ice magazine. -One of the 100 greatest climbers of the 20th Century (one of four Americans), Vertical magazine (French) -Subject of numerous television documentaries and profiles - ABC, NBC, ESPN, OLN & BBC & European.

Other -Competed on World Cup ski racing circuit in late 1960's. -Over 1000 first ascents around the world -Outward Bound Instructor 1971 to 1973 -Founder/owner International Alpine School, Eldorado Springs, CO, 1976 to 1979

Courtesy of Advantage Resumes in St. Louis