OG

OVERSEAS GROUP IMPEX SRLSediu: Str. Nicolae Caramfil 52-54, Bucuresti, sector 1, cod 014145J40/22863/1994, RO6614972Capital social subscris si varsat: 4100 RONTel +40 21 232 [email protected]


Overseas Group is a marketer of high quality branded products, striving to become a major diversified FMCG company. Overseas has Romanian - Belgian capital and represents one of the largest Belgian investments in Romania. We are an objective-driven, team-centred organization that respects people, demands integrity, supports innovation and celebrate success.

1994 – The company was established - OVERSEAS GROUP IMPEX SRL, trading on the Romanian market high quality products and international brands like: Kraft Foods, CPC, Gillette, Entremont, Gallina Blanca.

1995 - Overseas was one of the first companies introducing the direct distribution system using its own teams of professionally trained salespeople. The system evolved and improved over the years, Overseas becoming a true Sales Academy and a benchmark in terms of business efficiency. In the coming years, the distribution network was constantly expanded, Overseas becoming one of the largest national distributors. Number of customers reached directly or indirectly (through sub-distributors) exceeds 15,000.

1996 - Overseas became the national distributor of “Baneasa” brand of high quality pasta and flour product range. This partnership was very effective, Baneasa flour and pasta becoming quickly market leaders in their categories.

2005 - “La Grande Famiglia” brand was launched – the most diversified brand of basic food products in the region.

2009 - The new distribution center has been inaugurated in Bucharest.

Over the years Overseas focused on developing the distribution network and continued to expand nationally by developing and strengthening strategic partnerships with all the international retailers present on the Romanian market and with authorized distributors from all over the country.

Today, Overseas is widely recognized as one of the major suppliers of branded food products and private labels and we are privileged to count in our customers’ portfolio most of the country’s leading wholesale and retail operations.

overseas group


We want to be good because our customers want us to be good. We like to be strong because only being strong we can be good all the time. We value our team because only as a team we can be strong enough to succeed. We want to share our dreams and our values with our customers because they are the main reason for us to try to be the best and even fly OVERSEAS to fullfill their needs.

Our mission is to build its leadership in the field of food products distribution, never losing sight of its original philosophy of putting the customer first. The highest quality products, competitive pricing, strategic partnership developed with our customers and suppliers are the main points we focus on when we develop our future plans. The development and implementation of the integrated quality and food safety management system make the plans come true and help us to achieve our strategic objectives.

The continuous improvement of the company global performance depends on the quality and food safety objectives achievement. The quality starts and ends with the customers’ satisfaction. OVERSEAS’ team is willing to improve the quality of the services provided in order to build the Customers’ loyalty and to satisfy their most diverse needs.

Nowadays, being a successful distributor does not mean anymore just holding the right stock at the right price. Overseas is constantly trying to find new ways of assisting its customers with additional services able to help them develop their own businesses by focusing on core activities and reducing unnecessary stock.

An experienced and dedicated team of logistics professionals, with extensive experience in the field, ensure that all our customers’ requirements are met. Our strategy is to make every contact a pleasant and problem free experience to the customer.

We provide our customers with high stock availability, fast delivery of the orders, top quality products and customer service. We offer our consumers the best possible meal solutions in terms of functionality, health, convenience and pleasure, with constant innovation geared at meeting changing demands on the market.

mission, values and quality management


Considering the aggressive expansion of the modern international retail chains, the continuously growing market share of these chains, the fast changing business environment and consumer’s habits and, not on the last place, the new challenges appeared in the international economic situation, Overseas is nowadays strategically focused on the most profitable markets, on servicing the most important customers and on increasing the profitability of the company.

Our team dedicated to our most important customers – the international retail chains (modern trade) – is contiunously strengthened by recruiting and training the most experienced key account managers, the deliveries to these customers were improved dramatically by switching to their central warehouses and logistic platforms.

Because the traditional trade is still very important in Romania, holding a big slice of the retail market, Overseas is servicing today - directly or through one of its more than 40 sub-distributors – more than 15,000 outlets, having one of the most complex FMCG distribution network across Romania. Our distributors are carefully chosen according to their experience, expertise and facilities. They are located throughout Romania, providing local stock holding points and representing a continuous source of help and advice. Our distributors network is continually evolving with locally supported distributors that are fully trained to assist our customers’ requirements, providing also an efficient ordering and delivery service.

Product portfolio is constantly analyzed keeping in mind that we are always chasing the leading position in our categories. We innovate continuously having always clear launching plans for the next 3 coming years, trying to offer to our consumers the best combination of quality, diversity and price competitiveness.

Delivery car fleet was doubled in 2008 in terms of number of trucks and transport capacities, by acquiring 10 new trucks through an investment of more than €1 million.

distribution network


Our main warehouse facility in Bucharest has more than 4,000 sqm with 5-level racks, and works from 7 a.m. to 10 p.m. for 6 days a week to prepare orders and serve our clients. An important project was finalized at the beginning of 2009 in close cooperation with Novensys company, for the implementation of a modern Warehouse Management System. Overseas has been at the forefront of developing efficient systems to improve the distribution services: product availability, transport and stock management. In 1999 Overseas invested in MFG/PRO software developed by QAD/USA - one of the most powerful ERP software in the world. The implementation took almost 2 years and resulted in a spectacular improvement of the management process. The program is capable of linking all warehouses and working points with the Head Office in real time, through online Internet connections, evaluating the profitability of every product line and of every logistic process, safely handling huge amounts of data, providing efficient credit management, optimising stocks, making forecasts.

Our permanent concern for an efficient distribution led us to the implementation of a Sales Force Automation project based on handheld devices for taking orders. These devices are connected online to the server, every moment the orders are transferred to the main database and invoices are automatically issued. This increases the efficiency of our sales force, reduces costs and shortens the delivery time.

All critical points in the operating processes are treated with maximum attention, Information Technology representing a major element in our strategic approach. Our distribution partners benefit from a web-based interface for placing orders, coordination and maintenance of the trucks is done with the help of an excellent car fleet management software, EDI connections are under development with all major key accounts, and many other IT projects are on the list having in mind a very important focus: efficiency.

All these applications and sources of data are united under a single roof: the best Business Intelligence Application actually available on the market – QLIKVIEW, that provides amazing reporting and analytical capabilities to the management of the company.

logistic and support systems

http://www.qlikview.com/home.aspx

http://www.qad.com/portal/site/solutioncenter/


Baneasa brand was born in 1996 and Overseas received the high responsibility of distributing the products all over the country. Baneasa was quickly recognized as a top quality brand of bakery products, flour and pasta. Baneasa grew, being continuously built on quality, diversity and on the customers’ loyalty. Encouraged by the success of the brand, as of 2004 the brand started to expand in complementary categories. Today Baneasa covers a wide range of products:

Fresh bakery products (home made bread, baguettes, bread rolls, etc.) Pastry products (mille-feuilles, croissant, etc.) Pasta (egg pasta, simple pasta, long, short, specialties, etc.) Milling products (flour, corn flour, semolina, bread crumbs) Ready Meals Pasta sauces Canned vegetables (tomatoes, peas, etc.)

brands distributed

Well done pasta!

More info on www.pastebaneasa.ro

http://pastebaneasa.ro/


Starting from the name – La Grande Famiglia – meaning “The Great Family”, anyone can assume the purpose of this brand: that of providing the traditional Romanian family with all the basic products required for a comfortable and healthy life - a family of products meant to feed up the whole family. La Grande Famiglia products are the result of excellent collaboration with third party suppliers: good quality products made all over the world under our private brand. Trying to keep the quality standards at affordable prices, we always make a very tough selection of our partners, working only with those companies who can meet our strict criteria. Attractively and conveniently packed, with a very competitive price, our products become highly desirable. La Grande Famiglia will always remind people about their families, about the warm and intimate atmosphere of home. The main products sold under La Grande Famiglia brand are:

Pasta (simple pasta, long, medium and short) Milling products (flour, corn flour) Mustard Tomato paste Canned vegetables (tomatoes, mushrooms, pickles) Canned fruits (pineapple, pears, peaches, fruit cocktail, local fruits compotes) Canned fish Fruit jams and confiture Ready meals

brands distributed

Trust and quality in everything!




brands distributed

The good taste of home!

Totally satisfied!

Pasta Buona is a young brand of pasta that offers the best ratio between quality and price on the market. Pasta Buona brand is designed to penetrate on a large scale all countries of the region, its aim being that to become the most popular brand of pasta in entry-level segment.

Pasta Buona ambitiously aims the segment of modern, practical, very active, without high income, but seeking for smart solutions and being satisfied by their choice consumers.

Csaladi is a brand dedicated to families from the North-West and Central region of Romania.

The Csaladi flour cares the guarantee of freshness of the best wheat before milling, unique quality that our customers found each time in the taste of our home made products, the delicious taste, airy, smooth and a beautiful image raised in the oven.

The special egg pasta made from Csaladi flour are equally sought and appreciated for their fresh, natural taste and their light and clean color as well as firm flesh.



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