OFPO P F Please remember to recycle. MKT14K246...· Exceed customer expectations and stay ahead of...
Transcript of OFPO P F Please remember to recycle. MKT14K246...· Exceed customer expectations and stay ahead of...
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RETAIL SOLUTIONS
1 thinkwithgoogle.com, “Macy’s Reorganizes for Omni-Channel Success,” August 2015
Good for Shoppers, Good for Business
Modern technology can help you personalize
shopping and boost sales. We can help you
orchestrate a solution that can:
· Attract customers with relevant off ers and collect
information to deliver a seamless experience
across channels
· Identify shopper preferences and target them with
new and recommended products to boost revenues
· Exceed customer expectations and stay ahead of
the competition
· Deliver exceptional service to build loyalty and
boost the lifetime value of your customers
8X MORE VALUABLEMacy’s found that
customers who shop
across multiple channels
are eight times more
valuable than those
who use just one.1
BETTER CONNECT WITH CONNECTED CUSTOMERS.
Technology has changed the way we live, and modern shoppers are demanding
modern retail experiences. A robust in-store experience is just the beginning.
Today’s shoppers want cross-channel experiences that make shopping
convenient, seamless and satisfying. Here are a few things you can deliver to
delight your connected customers:
Information
Shoppers look to research before
purchase, reviewing products,
prices and availability both online
and in store.
Multichannel Experiences
Whether shopping online, in store
or on the go, today’s highly mobile
shoppers expect consistency.
Personalization
In exchange for streamlined
shopping, many consumers are
willing to share information or
opt into loyalty programs.
Exceptional Service
As brands are branching out into
social media and digital channels,
shoppers look to these platforms
for better off ers and speedy service.
5
2 retailmenot.com, “Th e State of Mobile Apps for Retailers,” August 2015
BOOSTING MOBILE ENGAGEMENT
To maximize customer interactions, you need to be able to connect across
platforms and devices. Mobile applications — for both shoppers and store
associates — can help you deliver personalized service and generate
valuable data. Just be sure your network can support their use in store.
Mobile Apps for Customers
Shoppers are using retailer mobile applications more than ever before, and they’re
great tools for building loyal customer relationships. Apps are often able to deliver
a better experience than mobile websites and allow shoppers to:
· Seek out discounts and off ers
· Check prices and inventory
· Access their purchase history
· Easily connect with retailers online
79% OF SHOPPERSsay they have at least
one retail app on their
smartphone.2
Mobile Apps for Store Associates
App Selection and Development
By getting the right apps into the hands of your
employees, you can help them deliver better service
to your customers. Capabilities are growing rapidly,
and it is expected that mobile applications will soon
allow your staff to identify customers as soon as they
walk into your stores. Currently, associates can use
apps to:
Our experts can help you determine the types of apps
your organization needs and work to help you bring
them to life. We can assist with:
· Answer questions about inventory, price and products
· Access customer purchase histories, information
and service queries
· Communicate easily with other employees
Off -the-Shelf Apps
We off er prebuilt options for both customer-
facing apps and apps for your internal teams.
Platform Apps
Designed for common uses, these
application foundations allow customization
to meet your specifi c needs.
Custom Apps
For an app completely tailored to your
business, we can connect you with proven
enterprise app developers and assist
throughout development, deployment
and management.
4 CRITICAL APPLICATION CONSIDERATIONS
Check out the four
things that can make
or break your app
and learn more about
how we can help you
succeed at CDW.COM/
RETAILMOBILEAPPS
7
Networking
Mobility Management
To support these mobile experiences and utilize
them for data collection, you need a fast, resilient and
secure network. We can build a solution that includes:
It’s critical that you manage and secure the
applications and content that you distribute to your
associates. We can help with:
Wireless Networking
Updated access points and controllers
bring connectivity where you need it, and
management software helps you plan
and confi gure your network.
WAN and Application Optimization
We’ll bring you the tools and devices you
need to maximize your existing bandwidth
and better support high-bandwidth
applications and mobile deployments.
Mobile Application Management
Ensure your associates can access the apps
they need and that the data on these apps is
properly encrypted.
Mobile Content Management
Get visibility into the content your
associates access and manage distribution
to avoid data loss.
3tcs.com, “Th e Global Agenda of Retail CIOs: Get Out of the Back Offi ce and Innovate,” December 2013
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mPOS and Mobile Payments
Sales data can be collected from mobile
point-of-sale systems and mobile payment
transactions to provide insight into
customer purchase histories and habits,
product popularity, inventory, and more.
In-Store Devices
Th e mobile devices your associates use in
your stores are also generating data. Th ese
smartphones and tablets can quantify
information about customer interactions,
product availability and transactions.
Wireless Network Access and Traffi c
You can even collect data about the ways
your wireless network is being used. By
assessing your network traffi c, you can
better understand how customers and
associates alike are using devices within
your stores.
Mobile Applications
Retail apps can help you take retailer-
shopper communication to a new level.
Using identifi cation and geolocation, you
can deliver relevant messages to your
customers’ devices at just the right time
via your mobile app.
68% OF RETAIL CIOsreport that they
collect data but are not
maximizing its full value.3
Th e apps and devices used in your stores can provide
powerful opportunities to collect and utilize data.
When this data is properly analyzed, stored and
protected, it can not only serve your business but also
provide you with the information you need to better
serve your customers.
COLLECTING DATA TOTAILOR EXPERIENCES
Analytics
Without analytics programs, the data you collect cannot be put to
use. We work with a variety of top partners and can help you choose a
solution that can:
· Aggregate and mine data from each individual endpoint
· Analyze customer buying patterns and histories
· Segment target customers based on key insights
· Inform merchandise and supply chain planning
· Private, public and hybrid cloud architectures for scalable, cost-
effective support for changing workloads and storage needs
· Tape- and disk-based storage for reliable backup and recovery in
the event of a disaster
· Security tools and software, including data encryption, endpoint
protection and network access control
· Managed connectivity, colocation and cloud services to free your staff
from the burdens of managing and monitoring your data
Data Management and Security
Your data is valuable and keeping it safe and secure is critical. We can
help you get a handle on your growing data with solutions like:
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Unified Commerce
Shoppers want consistent experiences across
stores, catalogs, websites, mobile and social. A unifi ed
commerce platform helps you accomplish this with a
comprehensive software layer that connects every
channel in the cloud. We can help you begin your
transition to this model with:
Cloud Assessments
Our experts can help you choose the right
software-as-a-service approach to lay a
strong foundation for unifi ed commerce.
Top Cloud Providers
We partner with a wide variety of cloud
providers and can help you fi nd the right fi t
for your needs and goals.
Migration Services
To support a seamless transition, our
comprehensive migration services will help
you as you move to the cloud and pursue a
unifi ed commerce approach.
DELIVERING EXCEPTIONAL SERVICE
As you look to build stronger connections with your customers, ensuring top-
notch customer service is key. Today, that means off ering a variety of channels
to connect with a brand and a seamless experience across them all. We can help
you build a solution that meets customer demands and furthers your business.
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ONLY 11% OF CONSUMERSstrongly agree that
companies are eff ectively
converging digital, mobile,
social and traditional
customer service channels.4
4 egain.com, “State of Omnichannel Customer Service,” August 2015
Cross-Channel Customer Engagement
Th e traditional call center is outdated. Now,
customers expect to be able to immediately
connect with a representative on the platform of
their choosing. And across these channels, they
want consistent interactions and information.
At CDW, we’re here to help you deliver a seamless,
multichannel engagement center that’s tailored to
meet your unique needs. Our experts can help you:
Assess
Our dedicated contact center analysts will
work with you to determine your customer
and corporate pain points and outline your
customer service goals.
Design
You’ll have the support of our team of
contact center engineers along with our
vendor partners to help you identify the
right synchronous and asynchronous
technologies and channels to improve
customer care, including instant messaging,
video, social media, email and traditional
call center setups.
Deploy
To ease the burden on your staff , we can
implement and integrate a solution to meet
your needs across the channels you select,
whether on-premises, cloud based or hybrid.
Manage
We also off er ongoing support with
services to manage your entire customer
engagement solution.
Our partnerships with leading vendors bring you the technology you need to
connect with your customers and further your relationships. Our experts will help
you orchestrate a solution that could include mobile applications, data capture
technology and cross-channel engagement, along with the infrastructure you
need to support these technologies.
We can help you increase engagement across channels.
To learn more, call 800.800.4239 or visit CDW.com/retail
Cisco® Meraki® provides powerful and intuitive
centralized management via the cloud while
eliminating the cost and complexity of traditional
onsite wireless controllers.
MobileIron® is the security and applications backbone
for modern end-user computing and provides
the foundation for companies around the world to
transform into mobile-fi rst organizations. With
MobileIron, companies can protect corporate data,
securely deliver apps and content, and let employees
choose the devices they want to use.
MEET OUR PARTNERS
Expert Advice and Strong Partnerships
Our knowledgeable account managers, solution architects and engineers
are here to guide you. Plus, our wide portfolio of partnerships brings together
the latest retail technologies and the infrastructure to support them, all in
one place.
State-of-the-Art Confi guration Centers
When we preconfi gure your technology in our ISO 9001:200-certifi ed
confi guration centers, everything arrives where you need it, certifi ed PCI
compliant and ready to go. We can even help with installation and integration
across your stores and offi ces to maximize effi ciencies and speed deployment.
Aggregation, Infrastructure and Managed Services
Our services let you focus on your customers while we manage your IT
infrastructure. We have 15 years of experience off ering managed services,
and our team includes 250 coworkers who collectively manage more than
25,000 devices.
PEOPLE WHO GET IT
Successfully connecting with your customers across various channels involves
many moving parts. At CDW, we’ll use our experience in the retail space and
our partnerships with top technology providers to orchestrate a solution that
includes all the elements you need to deliver exceptional customer experiences.
To support you along the way, you’ll have access to:
Th e terms and conditions of product sales are limited to those contained on CDW’s website at CDW.com. Notice of objection to and rejection of any additional or diff erent terms in any form delivered by customer is hereby given. CDW®, CDW•G® and PEOPLE WHO GET IT™ are trademarks of CDW LLC. All other trademarks and registered trademarks are the sole property of their respective owners.