Ofo liuliang
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Transcript of Ofo liuliang
![Page 1: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/1.jpg)
By: Liang Liu (liuliang)
![Page 2: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/2.jpg)
Problem where I live …
• too expensive to take a taxi/uber • very time-consuming to walk • sad
![Page 3: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/3.jpg)
Product • Station-free bicycle sharing • Millions of bicycles with smart lock • Mobile app to locate/unlock bicycles
![Page 4: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/4.jpg)
Product (cont.)
![Page 5: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/5.jpg)
Business Model
~30 USD deposit + ~0.15 USD/hour
![Page 6: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/6.jpg)
Finance
![Page 7: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/7.jpg)
History
2014 Ofo was founded as a companyin business of bike touring
June 2015 Bike sharing service was launchedat Peking University
September 2016 Bike sharing service was open to public in China
December 2016 Bike sharing service was launched In US, UK and Singapore
Dai Wei, Founder
![Page 8: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/8.jpg)
Secret Sauce …
• Great business idea • Large size (10 million bikes in 180 cities across 15 countries) • Strategy to keep growth momentum • Ease of use
![Page 9: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/9.jpg)
Competition (really intense)
51.20% 40.10%
8.70%
Market Share in China
Ofo Mobike Others
• 20+ bicycle sharing companies inChina
• Small leading margin • Similar technology
![Page 10: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/10.jpg)
Competition (really intense)
Ofo Mobike UBIKE XiaoMing
Founded Year 2014 2015 2016 2016
Dock Station Free Yes Yes Yes Yes
Deposit $30/ $0 with high credit score
$45 $45 $30
Hourly Charge $0.15 $0.30 $0.15 $0.15
Founding Rounds Series E Series D Series A+ Series B
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Future
Key Puzzles: Technology Innovation Government Relation
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Challenge
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Challenge (cont.)
![Page 14: Ofo liuliang](https://reader034.fdocuments.us/reader034/viewer/2022050812/5a6743b37f8b9a453d8b57d1/html5/thumbnails/14.jpg)
US Market
Cities already in Cities to roll in
Washington D.C. Austin, TX Revere, MA Chelsea, MA